Fergus Maclaren’s Post

Session 6 - Sport Industry Series - Abu Dhabi 🇦🇪 at NYU Stern School of Business SPONSORSHIP AND COMMUNITY INITIATIVES Excited to share highlights from the Sport Industry Series, featuring Jonathan Emery CEO of ALDAR DEVELOPMENT, alongside Chris McHardy Jonathan provided valuable insights into how high-profile sponsorships are enhancing Aldar's brand visibility and support its global sports ambitions. Key takeaways included: - Building Active Communities: The importance of creating developments that promote health, wellbeing, and active lifestyles for residents. - Leadership & Sport: Jonathan's personal reflections on how cycling and events like the #Paris2024 Olympics influence leadership and community engagement. For a property developer focused on driving healthy living, several key reasons underscore its importance: - Market Demand: Increasing awareness of health and wellness trends drives consumer preference for developments that promote active lifestyles, making such properties more attractive to buyers and tenants. - Enhanced Quality of Life: Creating spaces that encourage physical activity and well-being fosters a sense of community, leading to happier, healthier residents. - Long-Term Value: Properties designed with health-focused amenities can increase in value over time, as demand for such features rises. - Sustainability and Resilience: Healthy living initiatives often align with sustainable practices, appealing to environmentally conscious consumers and enhancing the developer's reputation. - Community Engagement: Promoting healthy living can strengthen community ties, leading to increased resident satisfaction and loyalty. By integrating these principles, property developers can create thriving, vibrant communities that attract and retain residents while contributing positively to public health. 💥I loved the analogy of the “flow state” and being part of the peloton of life - having owned and funded the #1 road cycling team in Africa this really resonated with me. A fantastic discussion on the intersection of sports and community development! #abudhabisport #property Sally Corander Christopher Corander Michele P.

🤝 The continued merging of U.S. tourism brands x global soccer has HUGE upside as profiled by SponsorUnited. In The Premier League alone right now we have... Visit Tampa Bay x Brentford Football Club Enjoy Illinois x Crystal Palace Football Club Las Vegas Convention and Visitors Authority - LVCVA x AFC Bournemouth Experience Kissimmee x Brighton & Hove Albion Football Club Visit Jacksonville x West Ham United FC Visit Lauderdale x Wolves Now, thinking about some of the Host Cities for FIFA World Cup 2026™ - Canada, Mexico and the United States, I could see partnerships like this adding a ton of value and critical ROI in 4️⃣ ways: 🔥 INTEREST >> Build this up with foreign soccer fans the year before 2026 to stand apart and gain critical early travel bookings for a World Cup city/ state/ province. 🔥 EXPERIENCE >> Go beyond the jersey patch to export a unique host city IRL experience on the ground at match days abroad alongside local clubs when supporter passion is highest. 🔥 COLLAB >> Get creative with local 2026 Host City brands to share the foreign club sponsorship space and activations to deepen value well beyond the 39-days in the summer of 2026. 🔥 CONVERSION >> Once qualified Word Cup countries know where they are playing at the draw in December 2025, Host Cities could target sponsor specific foreign leagues and clubs in those regions to pull in flight and hotel bookings during the critical last 6 months before kickoff. What about... FIFA World Cup 26 New York New Jersey™ x Chelsea Football Club (England) FIFA World Cup™ Boston 2026 x Club Atlético Boca Juniors (Argentina) Kansas City FWC 26 x FC Bayern München (Germany) City of Vancouver x Juventus Football Club (Italy) Thoughts? #fifaworldcup #Sportsmarketing #sponsorship

The Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 Olympic and Paralympic Games, the largest event ever organized in #France, are kicking off this week, bringing together over 10,000 athletes from around the world. With 19 days of competition and 325+ events, the Games are set to make a significant impact on #Paris and the wider French economy. Anticipated to draw billions of viewers, the #Olympics are expected to drive accelerated recovery in Paris, with international arrivals projected to increase by 14% above 2019 levels, outperforming the national average of +11%. For more detailed insights on rates, impacts, and potential drawbacks, check out our latest blog by Chloe Parkins Senior Economist of Tourism Economics, a division of Oxford Economics. https://lnkd.in/entF7vF5 #Paris2024 #Olympics #Paralympics #Economy #GlobalEvent #France #Athletes #Competition #Insights

The 2024 Summer Olympics in Paris will host 10,500 athletes from 206 nations, marking the largest event ever organized in France! 🏃♂️🥇 Flight bookings to Paris have surged 125% for the Olympics compared to the previous year, with many travelers planning to leave right after the games due to limited vacation time. Historically, the U.S. has led in medal counts, which may contribute to the demand as American travelers make up 23.8% of Olympic-period bookings. Parisians, meanwhile, are opting for staycations in other French destinations like Lille, Nice, Corsica, Lyon, and Toulouse, with hotel bookings up 49% from the previous year. Get more details on how this year's Olympic games will impact travel: https://okt.to/mRj4dC #Olympics #Olympics2024 #Paris2024Games #ParisOlympics2024 #Paris2024 #Travel #TravelNews

🌍✈️ The 2024 Summer Olympics in Paris are here and set to be the biggest event ever in France, bringing together 10,500 athletes from 206 nations! 🏅 📊 Sojern's latest travel data reveals that ad spending on major sporting events will hit $61 billion this year, driving massive travel demand. Flight bookings to Paris for the Olympic period have surged 125% compared to last year! ✈️ 📅 Travelers are planning trips around specific events, with many leaving the day the Olympics end. The average trip length has shortened to 11 days, highlighting how the Games are influencing travel plans. The US leads in international bookings to Paris, followed by Canada, the UK, Japan, and Spain. With Paris always being a favorite, early bookings are crucial to secure your spot! 🏖️ Interestingly, Parisians are opting for staycations, with hotel bookings in other French destinations up 49% during the Olympics. Popular spots include Lille, Nice, Corsica, Lyon, and Toulouse. Paris is ready to welcome the world for an unforgettable Olympic experience! 🎉 #Paris2024 #Olympics #OlympicGames #TravelTrends #DestinationMarketing https://lnkd.in/eSRRbqCt

📈 New Chinese platforms data shows growing sports trend 🏑 > Chinese OTA tuniu.com teamed up with Chinese sports training and events app codoon health to release the "2024 Sports Leisure Consumption Report” 🥇 The data shows that the 2024 Paris Olympics have ignited interest in European sports spectator travel 🧗♂️ Domestic outdoor activities like cycling and hiking have also gained favor among consumers. 🐮 According to Tuniu's data, from January to July 2024, the search popularity for sports tourism increased by 87% year-on-year. 👟 Codoon's data shows that in the first half of 2024, participation in outdoor sports increased by 19% year-on-year. #china #chinamarket #chinatravel #chinaeconomy #chinamarketing #chinabusiness #travel #tourism

The 2024 Summer Olympics in Paris will host 10,500 athletes from 206 nations, marking the largest event ever organized in France! 🏃♂️🥇 Flight bookings to Paris have surged 125% for the Olympics compared to the previous year, with many travelers planning to leave right after the games due to limited vacation time. Historically, the U.S. has led in medal counts, which may contribute to the demand as American travelers make up 23.8% of Olympic-period bookings. Parisians, meanwhile, are opting for staycations in other French destinations like Lille, Nice, Corsica, Lyon, and Toulouse, with hotel bookings up 49% from the previous year. Get more details on how this year's Olympic games will impact travel: https://okt.to/Hpyon0 #Olympics #Olympics2024 #Paris2024Games #ParisOlympics2024 #Paris2024 #Travel #TravelNews

Get ready for the 2024 Summer Olympics in Paris! With 10,500 athletes from 206 nations, it's set to be the largest event France has ever seen. Learn more about traveler trends in our latest blog! #SummerOlympics #TravelTrends #TravelTech

Embracing the "Follow the Games" Travel Trend in China 🏟️✈️ The Chinese travel landscape is witnessing an exciting shift as sports events become the new drivers of tourism. This National Day holiday, major sports tournaments like the China Open and WTT China Grand Slam have drawn crowds, making "follow the games" travel a hot new trend. ✨Key Highlights: • Rise in Sports-Related Travel: As China's tennis and ping pong championships captivate audiences, the demand for travel to match locations is surging, indicating a vibrant integration of sports and tourism. • Economic Boost: This trend is not just about the thrill of the game; it's a significant boost to the local economies. Cities like Beijing, hosting 16 events across 10 districts, are experiencing a surge in participation and economic activity • International Participation: The 2024 China Open has attracted around 400 players from 47 countries, including 11 Grand Slam champions, showcasing the global appeal of these events • Outdoor Sports Events: Beyond traditional sports, outdoor events like the Guizhou Red·Shanshui Cross Country Challenge and the Yimeng Mountain Cross Country are promoting local beauty spots and deepening the value of tourism industries • Growth in Sports Tourism: According to the UN World Tourism Organisation, sports tourism is growing at 14% annually, outpacing the overall tourism industry. 💼Implications for Businesses: • Targeting Enthusiasts: For businesses looking to tap into China's market, these events present a unique opportunity to engage with a passionate and growing community of sports fans. • Innovation in Tourism: The trend underscores the need for innovation in tourism services, with experiences centred around sports events becoming increasingly popular. #SportsTravelTrend #ChinaTravel #SportsEnthusiasts #TourismInnovation #ChinaTravel #TourismTrends #GlobalTravel #ChinaMarket #MarketInsights #ChineseMarket #ChinaMarketTrends #ChinaDigital #ChineseSocialMedia #GlobalMarketing #chinamarketing Passion for sports boosts holiday travel spending in China

How France geared up and engaged for tourists: