Karl Keating, MBA’s Post

💡Had penned down similar thoughts a couple of weeks back. The Premier League is not just about football; it's a gateway to a global audience of over 3.2 billion fans. Tourism boards are capitalizing on this vast reach 💡While number of travelers from the UK travel to these destinations. UK accounted for 7% of international visitors to the US last year, ranking 3rd, the larger strategic play could also be to use the global appeal of The Premier League to bolster their visibility ahead of the FIFA World Cup 2026™ - Canada, Mexico and the United States 💡This is a tried and tested strategy given how different tourism boards such as Visit Rwanda have massively benefitted from it. Tourism boards globally had invested over $200 million in sports sponsorships in 2023 alone As we approach 2026, expect this trend to accelerate with a number of high-profile clubs not having a tourism partner yet #sports #sportsbiz #sportsbusiness #sportsmarketing #tourism #strategy #WorldCup2026 #PremierLeague #sportssponsorship #sportspartnership SponsorUnited #sponsorship #tourismboard

Interesting post Paris 2024 Olympics sports tourism perspective using South Africa as the focus, but whose approach can be modeled by other countries pursuing growth in this sector. Sport tourism in South Africa is already a US$3.6 billion industry and forecast to grow. The country has a track record of hosting big sport events – like the annual Cape Town Rugby 7s tournament, the Nedbank Golf Challenge and the Comrades Marathon. It’s an appealing year-round golf destination with a developed sport and active leisure industry. There’s every reason to view this as a high-growth potential, niche economic sector for the country. #southafrica #sportstourism #destinationmarketing #sustainability #costreduction Dirk Glaesser Sandra Carvao Patricia Carmona Redondo Lorena Villar Ana Martín Gutiérrez Grant MacDonald Rick Traer Sòókò Deji Ajomale-McWord Abiola Ijasanmi Rachel A. Aron Ulemu Colvin Malindi Quinn Honeyman Jason Ribeiro, Ph.D. James Torvaney (ACA) K Djaman Guillaume KOUASSI Stak Sottie Brian Saunderson Beckie Scott, O.C., M.S.M. Sophia Jensen Laura Robinson Khwezi K. Pascall Taruvinga

US Travel endorses bipartisan effort to create White House Task Force on Global Sporting Events As the United States gears up for a decade of major global sporting events, the U.S. Travel Association is throwing its support behind a bipartisan effort to ensure the nation is fully prepared to host these monumental gatherings. With events like the 2026 FIFA World Cup, the 2028 and 2034 Olympic and Paralympic Games, and the 2031 Rugby World Cup on the horizon, the stakes are high for showcasing the U.S. as a top travel destination. Geoff Freeman, President and CEO of the U.S. Travel Association, emphasized the importance of this initiative, stating, "The creation of this task force is essential for our success as we enter a mega-decade of sporting events in the U.S. We look forward to working with our partners across both the public and private sectors to make the most of this unmatched opportunity to showcase U.S. destinations and cement our position as the top global travel destination." https://lnkd.in/d-Tqpaa2

Coherent Market Insights published a report, titled, the global #sportshospitality market size is estimated to grow from $17.45 Billion in 2023 and is forecast to reach a value of $79.10 Billion by 2031 at a CAGR of 20.8% between 2024 and 2031. The #Sports Hospitality Market is being primarily driven by the increasing popularity of sports events globally. With a growing fan base and interest in sports such as #football, #basketball, #cricket, and others, there is a higher demand for hospitality services during major sporting events. Additionally, the rising disposable income of individuals has also contributed to the growth of the sports hospitality market. https://lnkd.in/dGUwRz8a #tourism #Tourisminsights #pakistan #tourismindustry #AtharJ #ecotourism #sustainabletourism #sustainability #sustainabledevelopment #tourismmarketing #60seconds 

Saudi’s national tourism brand ‘Saudi Welcome To Arabia’ has kicked off a global marketing campaign, featuring football icon and Saudi Tourism ambassador, Lionel Messi. Launching across key target markets in Europe, India and China, the ‘Go Beyond What You Think’ campaign is anchored on consumer insights, which revealed there are still common misconceptions about the destination. Addressing these misconceptions head-on, the campaign’s call-to-action encourages visitors to discover the “unexpected beyond outdated stereotypes”, with a hero video featuring Messi breaking down metaphorical ‘walls’ of various misconceptions about the country. #saudiarabia | #visitsaudi | #lionelmessi | #tourism

“In 2022, the global sports tourism market was valued at $587.9 billion, according to Grand View Research. And the U.S. Bureau of Economic Analysis says Americans alone spent $6 billion on spectator sports, like watching professional baseball, and $22 billion on participation sports, like traveling for a ski trip. Moneyball But even more important for the industry than what’s happening now, is where sports tourism is going. The answer: up and to the right. The market is exploding, and projected to reach $2.1 trillion by 2030, with a compound annual growth rate of 17.5%.” Imagine Rental Car Companies offerring Tailgate packages? Think possible? Humm,… Whether Sports Tourism is local or regional or out of country, much of the “pre” event experience often starts in the Parking Lot. Now think of the impact that Traveling Sports Families have and you begin to get a sense that given the high cost to attend and enjoy sporting events, people will always be on the lookout to cut costs and maximize the experience. Either way, we love our sporting events and anything that can contribute to that experience feels like a winner! #getoutside

Today, I want to take you behind the scenes to see what it's like to be deeply entrenched in the vibrant world of sports tourism. 🏟️ 📅 Event Highlights: Last week, I had the incredible opportunity to attend the Champions League preliminaries. Witnessing the roaring crowds and the intense atmosphere fuels my passion and gives me unique insights into how sports can significantly boost local economies. Every cheer in the stadium is not just for the game but also celebrates the unity and economic upliftment that such events bring to host cities. 🤔 Reflecting on Sustainability: As we enjoy these spectacular events, it's also crucial to reflect on the sustainability of sports tourism. With the increasing number of events each year, we are responsible for promoting eco-friendly travel options and supporting local businesses prioritising sustainability. 🌍 Global Connection: Sports have a unique way of connecting people globally, and as a sports tour operator, I strive to make these connections smoother and more enjoyable. Whether ensuring hassle-free travel arrangements or providing the best local experiences, every detail counts towards making sports tourism a memorable adventure for all fans. As we look forward to more events, let's continue championing the spirit of sportsmanship and the growth of sustainable sports tourism. Share your thoughts or experiences with sports events in the comments below! #Sport #Tourism #CustomerExperience #Sustainable

✈ Sport Tourism ➡ Powering 10% of Global Travel 🛑 Sport tourism is not just a niche #Sport #tourism represents a significant 10% of the global tourism flow, showcasing its vital role in the tourism and sports industry alike. 🏟️ From attending mega-events like the #FIFA World Cup to engaging in local football matches, sport tourism spans a broad spectrum, encompassing events, training camps and more. 📈 The #economic impact is substantial, with the global sports tourism market poised for a 12% CAGR growth from 2021 to 2027. 💵 With #football tourism forecasted to hit $671.2 million by 2027, the focus isn't just on professional leagues but also on the untapped potential of #amateur and #grassroots levels. 🌱 Sustainability emerges as pivotal theme, urging the industry to balance its economic benefits with environmental and social responsibilities. 🤝 The role of clubs, leagues and federations is crucial, not only in driving economic gains but also in fostering community health and engagement. 🔮 Looking ahead, the integration of #digital innovations and a focus on sustainable practices are set to redefine the sport tourism landscape, offering new opportunities for growth and impact. 👇For an in-depth exploration, dive into the comprehensive insights from the "Football & Tourism Report" by World Football Summit & SPSG Consulting. Great read ✅ Highly recommended!

Check out this article from Travel Biz Monitor where our MCB CEO Julia Swanson (GAICD) explains why Melbourne is the ultimate destination for Indian MICE groups and how the #MelbourneConventioBureau team can support event planners with creating unforgettable events! Read here ➡ https://lnkd.in/gNiR3sU9

A few weeks ago I posted about a hotel development attached to a football club ground and that this was an indication of an emerging trend, the below article is a further strengthening indication of this #sportstourism #hospitality #tourism #marketintelligence