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Learn how marketing leaders align strategies with business goals to unlock growth, foster collaboration, and shape business success.

Did you know that understanding your team’s strengths can lead to improved results in your marketing efforts? Patrick Lencioni’s The Six Types of Working Genius can help you transform how your team members work together. 🪄 Here’s the magic: This model identifies six unique “genius” types—Wonder, Invention, Discernment, Galvanizing, Enablement, and Tenacity. By aligning these strengths with tasks, your marketing team can collaborate better, hit deadlines, and deliver campaigns that truly resonate. ✨ Why it matters: Whether you’re brainstorming your next big idea or executing with precision, knowing your team’s working geniuses can mean the difference between “good enough” and extraordinary. 📖 I’ve shared actionable insights in my latest blog to help you unlock this potential for your team: 👉 Read the blog: https://bit.ly/3ZLdgO3 💬 What’s your working genius? Let me know in the comments—I’d love to hear how you and your team align your strengths for success. #Teamwork #MarketingLeadership #WorkingGenius #PatrickLencioni #MarketingTips #CreativeStrategy #TeamCollaboration #LeadershipDevelopment

Managing your marketing team properly can lead you to the better conversions Managing a marketing team can often feel like juggling a dozen balls at once. It’s a challenge, but with the right approach, it’s totally doable. Here are some down-to-earth tips to keep your marketing squad running like a well-oiled machine: Open Lines of Communication: ↳ Keep the chat open and constant. ↳Regular check-ins, whether through Zoom or over a coffee, can do wonders. ↳Everyone should feel comfortable sharing ideas and concerns. Clear Roles and Goals: ↳ Make sure everyone knows their role and what's expected. ↳Clear targets help keep the team focused and aligned. No more guesswork! Foster Creativity: ↳ Encourage out-of-the-box thinking. Sometimes, the wildest ideas lead to the best campaigns. ↳Give your team the freedom to experiment and innovate. Recognize and Reward: ↳ Don’t let hard work go unnoticed. ↳ A simple shoutout in a meeting or a small reward can boost morale and motivation. Invest in Tools and Training: ↳ Equip your team with the right tools and provide ongoing training. ↳ Keeping up with the latest trends and technologies is crucial in the fast-paced marketing world. Delegate and Trust: ↳ Delegate tasks based on strengths and trust your team to handle them. ↳Micromanaging kills creativity and slows progress. Foster Collaboration: ↳ Encourage team members to collaborate and share insights. ↳A unified team that works together can achieve amazing things. Provide Constructive Feedback: ↳ Feedback should be helpful, not hurtful. ↳Focus on what’s working and what can be improved without demoralizing your team. Managing a marketing team doesn’t have to be a headache. With the right approach, you can create a dynamic, creative, and efficient team that drives your brand forward. Got any more tips? Share below! #marketingmanagement #team #marketingtips

Is your team a roadblock to your marketing goals? 🤔 Even the best marketing plans fail when your team isn't aligned. Here are some steps professional services firms can use to turn their teams into marketing champions: Connect Goals to Growth 📈 • Link marketing KPIs to individual growth paths • Show how team success = personal success • Make metrics meaningful at every level Create Ownership Through Clarity 🎯 • Define specific roles in the marketing ecosystem • Establish clear accountability metrics • Schedule regular strategy alignment sessions Build Feedback Loops 🔄 • Weekly micro-adjustments vs. quarterly reviews • Open channels for real-time communication • Celebrate small wins consistently The result? Teams innovate and drive results. Start with a simple weekly huddle where team members share one marketing win and one challenge. You'll be amazed at how quickly alignment improves. Has your team ever resisted a marketing initiative? Share your experience below - let's learn from each other.

In order to drive our business goals forward, we need to engage with stakeholders more effectively. We're going to see the rise of founder and leadership team-led brands, and I'll explain three trends leading to this shift. 1️⃣ The first trend is that people do business with people. In the past, a brand served as shorthand for the type of people working at an organization and what they stood for. Companies spent a lot of money telling their story through traditional marketing. Today, customers, stakeholders, and employees want to hear directly from the people making decisions, rather than just learning about the organization. People want to hear from those running the company. 2️⃣ The second trend is the maturation of social media as a communication channel for engaging with stakeholders at scale. Social media is often the first point of contact for stakeholders, prospects, and clients with an organization. Hearing directly from real people about what they are doing, problems they solve and industry insights is now incredibly important. This is especially true for companies that sell B2B and B2C companies with complex sales cycles. 3️⃣ The third trend is cost efficiency. It’s much more cost-effective to have a direct line of communication with your stakeholders rather than relying heavily on marketing collateral. Direct communication fosters more meaningful one-on-one interactions. ✅ Given these trends, it’s important to rethink our marketing strategy. We should invest in approaches that facilitate direct engagement and personal storytelling to build stronger, more authentic relationships with our stakeholders.

Marketing teams need performance clarity to stay accountable 🧭 It’s the responsibility of the marketing team lead to ensure that goals are not just set but translated into actual achievements. Clarity begins with defining roles and functions within the team. This is especially crucial for small business marketing teams, where individuals often wear multiple “hats.” And that’s OK, but there’s BUT. When structuring or restructuring your team, you really should start with the functionalities. Who is best suited for what your strategy needs? Once that’s clear, make a plan for those who don’t fit into the redesigned structure –whether that means helping them adapt or parting ways respectfully. Every team is evolving, just like the business it serves. To maintain accountability, the team’s structure must be revisited periodically to keep pace with the challenges and changes in the business and industry.

Cross-functional collaboration is not just about ticking boxes. For Gary Durkin, when it comes to creating a marketing strategy, true success stems from harnessing the unique strengths and insights each function brings to the table. Read Gary's article to find out how to upskill your teams to ensure your marketing strategies are cross-functional in nature and drive high-quality outputs: https://lnkd.in/eiD4PdqG #capabilitydevelopment #marketingexcellence

💡 If you're leading a marketing team, empowering them with the right tools and techniques is key. 📊 Implementing data-driven strategies can boost efficiency and client satisfaction. ⚙️ And it doesn't have to be complex. 🔄 Start with small changes. 🚀 Do you know how much impact streamlined processes and cross-departmental collaboration can have? 📚 There are countless resources and technologies available. 🔍 Can you identify the ones that fit your team's needs? 📝 If you think so, put together a detailed plan for enhancing your team's capabilities. 📈 Begin with pilot projects to test new strategies. 📊 Use feedback and data to refine your approach. 🛠️ You don't even have to overhaul everything at once. 🚫 No need to get caught in outdated processes, misaligned goals, and poor client experiences. 📅 Instead, have a clear strategy which is essential for growth and innovation.

🌟 Elevating Marketing's Role Across Departments: A Forbes Insight 🌟 In an insightful Forbes article titled "14 Ways Tech Marketers Can Demonstrate Their Value to Other Departments," industry leaders share transformative strategies for marketing professionals to underscore their indispensable role within tech companies. Here are four pivotal approaches: 🔹 Integrating Marketing Across the Organization "Integrate marketing into every department by appointing dedicated team members as valuable resources, thereby facilitating seamless collaboration and ensuring the availability of necessary information. This approach is enhanced by monthly lunch-and-learn sessions, where everyone sees cross-department client data and can weigh in on trends and feelings potentially impacting clients." - Kurt Uhlir This strategy not only fosters interdepartmental collaboration but also ensures that marketing's insights are woven into the fabric of the company's operations, enhancing overall strategic alignment. 🔹 Speaking the Language of Business "While educating your peers at the management table on what's possible in marketing is required, the main way of better aligning with your peers as a CMO is to simply speak the language of the business. Avoid using internal marketing metrics like MQLs and social engagement. Instead, focus on the dollar amount of new business your team created or influenced." - Udi Ledergor Adopting a business-centric communication style bridges the gap between marketing and other departments, aligning marketing's objectives with the company's broader financial goals. 🔹 Unified Direction Through Leadership Announcements "Quarterly announcements of marketing goals from leadership are crucial to setting a unified direction for the whole organization. This reinforces marketing's strategic importance, reducing misunderstandings or undervaluation by other departments. Regular updates from the CEO and CMO on progress foster accountability and collaboration, silencing doubts and misalignment on marketing's impact." - Neeha Curtis Leadership's commitment to transparently sharing marketing's objectives and achievements cultivates a culture of trust and collaborative success. #Forbes #MarketingStrategy #TechMarketing #CrossFunctionalCollaboration #BusinessCommunication #StrategicAlignment #Leadership https://lttr.ai/AQiu7

𝗜 𝘀𝘁𝗶𝗹𝗹 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗶𝗺𝗲 𝗜 𝘁𝗼𝗼𝗸 𝗰𝗵𝗮𝗿𝗴𝗲 𝗼𝗳 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 – 𝗜 𝘄𝗮𝘀 𝗼𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗲𝗱 𝗮𝗻𝗱 𝗲𝘅𝗰𝗶𝘁𝗲𝗱 𝗮𝗹𝗹 𝗮𝘁 𝗼𝗻𝗰𝗲. Leading marketing campaigns is always a journey filled with learning and growth. From planning strategies to collaborating with teams, each campaign brings its own set of challenges and opportunities. Over the years, I’ve realized that successful campaigns aren’t just about execution – they’re about the lessons we learn along the way. Here are three lessons that have stayed with me: 1. 𝗟𝗶𝘀𝘁𝗲𝗻 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗮𝗰𝘁: Every market has its own unique challenges. Understanding these nuances makes all the difference. 2. 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝗻𝘀: When marketing, sales, and other teams work together, the results are far more impactful. 3. 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝘁𝗵𝗲 𝘀𝗺𝗮𝗹𝗹 𝘄𝗶𝗻𝘀: Every successful activity – no matter how small – is a step toward the bigger goal. These lessons continue to guide how I approach every new campaign and marketing activity. What’s one lesson you’ve learned from managing campaigns or activities in your career? I’d love to hear your thoughts! #MarketingCampaigns #B2BMarketing #LeadershipLessons #Collaboration #GrowthMindset #MarketingStrategies