Amy Savvenas’ Post

Why the “why” is everything. Purpose isn’t just a philosophical buzzword, it’s a guiding force behind every decision we make—both personally and professionally. But today, I’m talking about marketing because it’s what I know best. In the dozens of marketing departments I’ve worked in, led, and advised, I’ve seen countless “why’s.” Strong departments often have multiple North Stars. If you’re running a one-person marketing operation, I highly recommend starting with 1️⃣ - 2️⃣ (maybe 3️⃣) core “why’s.” As the team grows, adding more can help refine focused direction and increase impact. Start small, win big, and expand the program. (More to come on the “evolution of a marketing department” in a future post❗) In marketing, the “why” dictates the team’s daily actions, providing clarity and focus. It provides context for measuring effectiveness, helping us define success and empower each team member. Here are just some of the “why’s” that drive effective marketing teams: ▶️ Drive Revenue Growth ▶️ Build Brand Awareness ▶️ Enhance Customer Loyalty ▶️ Support Sales Enablement ▶️ Educate the Market ▶️ Differentiate the Brand ▶️ Drive Product Adoption ▶️ Shape the Brand’s Narrative ▶️ Strengthen Customer Insights ▶️ Foster Market Expansion ▶️ Build a Thought Leadership Position ▶️ Encourage Community Engagement ▶️ Support Customer Experience ▶️ Fuel Content Ecosystem ▶️ Amplify Partnerships These are the North Stars that make a difference. When your “why” is clear, your marketing team knows what they’re working toward, how they’ll be judged, and where they can make an impact. Let me know the “why" your marketing function exists!

From Chaos to Cohesion: Why is Marketing & Company Alignment so Crucial? 🤝💡✨ The marketing department isn't just the voice of the company—it sets expectations for potential customers. That's why it's critical for marketing to stay aligned with all teams. From product development to customer service, everyone must be on the same page. Marketing teams need to communicate clearly and ensure the company can deliver on the promises they're making. After all, it’s not just about attracting leads; it’s about building trust and ensuring satisfaction every step of the way. Consistency, communication, and collaboration—these are the pillars of success! Check out our latest blog post for tips on improving communication: https://lnkd.in/g-ikTDWz #MarketingAlignment #MarketingStrategy #InternalCollaboration #EnhanceCustomerExperience #CompanyCommunication

One of the biggest challenges in marketing departments? Striking the right balance between execution and strategy. Lean too hard on execution, and you’re chasing short-term wins with no big-picture growth. Focus too much on strategy, and you end up with analysis paralysis. Trust me, this will lead to burnt-out marketers and frustrated sales teams. 👎🏼 Instead of: - Trying to do everything at once - Over-planning without actually executing - Getting lost in daily tasks - Micromanaging every little detail Consider these 3 simple strategies: 1. Prioritise Key Projects: Identify 2-3 high-impact initiatives to focus on each quarter. 2. Schedule Strategy Sessions: Dedicate regular time for the team to brainstorm and align on long-term goals. This will also empower them to think strategically. 3. Encourage Cross-Functional Collaboration: Create opportunities for your team to collaborate with sales and product teams to align goals and share insights. These steps can help keep your team energised and focused on both immediate wins and long-term growth. You’ve got this! 💚 P.S. - Feeling you haven't got this? Contact me!

🚧 Breaking Down Silos: Why They're Crippling Your Marketing Efforts 🚧 In the ever-evolving landscape of business, one challenge persistently hampers the growth of countless organizations: silos. While silos can arise in any organization between departments, they are particularly detrimental when it comes to marketing—a field that thrives on collaboration, innovation, and unity. 1. Lack of Cohesion Leads to Missed Opportunities: When marketing operates in a silo, it becomes disconnected from other departments like sales, product development, and customer service. This separation means marketing strategies may not align with the company's overall goals or customer needs, leading to campaigns that miss the mark and fail to resonate with the intended audience. 2. Inefficient Use of Resources: Silos contribute to the duplication of efforts and resources. Without a unified strategy, different teams might end up working on similar projects without even knowing it. This not only wastes valuable time and budget but also creates inconsistent messaging that confuses customers and dilutes brand identity. 3. Hindered Innovation: Innovation thrives on diverse perspectives and collaborative problem-solving. Silos prevent the cross-pollination of ideas between departments, stifling creativity and innovation. Marketing, when isolated, loses out on insights from other areas of the business that could inform more effective and innovative strategies. 4. Slower Response to Market Changes: The digital landscape and consumer preferences are constantly changing. Silos slow down the flow of information, making it harder for marketing to respond swiftly to these changes. A unified organization, on the other hand, can quickly pivot and adapt strategies, keeping the company competitive and relevant. 5. Eroded Customer Experience: Ultimately, silos lead to a disjointed customer experience. Inconsistent communication and a lack of a cohesive strategy can frustrate customers, impacting loyalty and satisfaction. In today's customer-centric world, providing a seamless experience is paramount to success. Breaking down silos isn't just about improving internal communication; it's about fostering a culture of collaboration and unity that elevates marketing efforts to new heights. It's time for organizations to embrace transparency, cross-departmental partnerships, and shared goals. Because when we work together, the sky's the limit. 💡 Let's connect and share strategies on dismantling silos within our organizations. What has worked for you? #MarketingStrategy #Collaboration #BusinessGrowth #Innovation #CustomerExperience

I've spent the last 25 years of my career in the trenches, crafting foundational marketing models for businesses across countless industries. Technology has changed. Strategies have evolved. But these five principles remain constant. 1. The Power of a Compelling Story A compelling story stands out. It's where our customers' needs intersect with our unique perspective. This isn't just marketing fluff. It's the narrative that makes us human and unforgettable. 2. Consistency Across the Board Think of your brand as a promise. That promise should be the same regardless of the medium—whether it’s a tweet, an email, a website, or a flyer. A single, coherent voice builds trust and relationship. 3. Real-Time Sales Enablement Imagine giving your sales team a crystal ball. Real-time insight into what prospects are doing on your digital properties is pretty close. It transforms vague leads into warm connections, making conversations sharper and conversions faster. 4. Accurate Attribution Understand where leads come from and the journey they take. Accurately valuing each touchpoint guides future marketing efforts with precision. 5. Scaling Success Find your magic. Scale it. This isn’t about occasional wins but creating a repeatable model of success. Amplify what clicks across the board. These principles have stood the test of time. Innovate and adapt, but always remember what consistently drives success. #MarketingStrategy #BrandConsistency #SalesEnablement #LeadAttribution #ScalableMarketing

⏳ 𝐈𝐬 𝐲𝐨𝐮𝐫 𝐭𝐞𝐚𝐦 𝐫𝐞𝐚𝐜𝐭𝐢𝐯𝐞 𝐨𝐫 𝐩𝐫𝐨𝐚𝐜𝐭𝐢𝐯𝐞 𝐢𝐧 𝐭𝐨𝐝𝐚𝐲’𝐬 𝐟𝐚𝐬𝐭-𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐥𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞? Marketing agility isn’t just about reacting quickly—it’s about trying to anticipate shifts before they happen. (Easier said than done sometimes I know!) Whether it’s spotting emerging trends, responding to customer feedback, or adjusting to new market conditions, being proactive and 'keeping one eye' on things external/outside your business allows you to stay ahead of the curve. This requires not just courage, but strategic foresight, a superpower in today’s marketing world, as complicated and fast paced as it can be. As a leader, I believe transparency is key. Giving your team a clear “North Star” — a clear vision and a shared purpose or “why”—provides the guidance they need to navigate through change. When people understand why they’re heading in a certain direction, they can find many creative how's to get there. This not only keeps the strategy pulsing but also gives the team the autonomy and ownership to drive solutions forward. This also allows you as a leader to help with guidance as needed, but not (micro)manage! True agility comes from empowering your team to act decisively, with the clarity of purpose and the freedom to innovate. ❓ How do you balance speed & strategy with your team to keep your brand & business relevant? Share below! Id love to hear different viewpoints. —- 👋 Follow me for more Marketing, Thought Leadership and Business Growth! ♻️ Feel free to repost and share with your network

🏆 Lead Your Marketing Team to Victory: Strategies for Success! Learn how to create a winning culture within your marketing team. Discover how to inspire creativity, foster collaboration, and drive results that exceed expectations. 🌟 https://lnkd.in/gVwmFCkC #TeamLeadership #MarketingSuccess #WinningCulture

Embarking on the journey to align marketing strategies with business goals has been a transformative experience for our team at Influence Alchemy. Early on, we faced a significant challenge: bridging the gap between what marketing offered and the overarching objectives of our organization. It became clear that many marketers, including ourselves, sometimes focused too heavily on marketing-specific metrics, losing sight of how these goals tie into broader business motivations. To overcome this obstacle, we took a step back and re-evaluated our approach. We engaged with internal stakeholders to understand their priorities—whether it was boosting revenue, enhancing customer satisfaction, or fostering innovation. By aligning our marketing initiatives with these business goals, we were able to demonstrate the tangible value of our efforts to the C-suite. This collaborative approach not only strengthened our marketing strategy but also gained much-needed buy-in from leadership. The outcome? We saw a notable increase in engagement across our campaigns and a heightened sense of coherence between our departments. This experience taught us invaluable lessons about the importance of open communication and alignment within a company. We learned that being in tune with the objectives and language of the business can unlock opportunities we hadn’t considered before. For anyone else facing similar hurdles, my advice is to prioritize alignment and communication. Seek to understand not just your objectives but also those of the broader organization. Embrace collaboration, and don’t shy away from revisiting and adapting your strategies. Your efforts will yield greater results when everyone is on the same page.

📌 𝗜𝘁’𝘀 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗦𝘁𝗼𝗽 𝗧𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝗦𝘁𝗮𝗿𝘁 𝗗𝗼𝗶𝗻𝗴. In today's world, there's no shortage of conversations about innovation, progress, and opportunity. Specifically, when it comes to the area of marketing and how it can help your company grow, it's easy to get caught up in endless discussions about strategies, tactics,/channels, budgets, and trends. There’s nothing wrong with that, but talk doesn’t bring in revenue. We love to debate the "what" and "why" along with what our competitors are doing, but when it comes to the "how” (to pull it off successfully), too many companies fall short. Let’s shift your focus from strategizing endlessly to implementing and iterating your campaigns. It’s time to move past the internal meetings and make things happen in the real world. Measure, learn, adapt, and execute — this is how we turn opportunities into results. 👉 𝗧𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗶𝘀: 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝘃𝗮𝗻𝗶𝘀𝗵 𝗶𝗳 𝗮𝗹𝗹 𝘄𝗲 𝗱𝗼 𝗶𝘀 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲𝗺. 𝗘𝗻𝗱𝗹𝗲𝘀𝘀 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀, 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀, 𝗮𝗻𝗱 𝗯𝗿𝗮𝗶𝗻𝘀𝘁𝗼𝗿𝗺𝗶𝗻𝗴 𝘄𝗼𝗻'𝘁 𝗴𝗲𝘁 𝘆𝗼𝘂 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁. 𝗥𝗲𝗮𝗹 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝘄𝗲 𝘀𝘁𝗼𝗽 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗻𝗴. Marketing campaigns are not just ideas to be discussed — they are projects and campaigns to be launched, tested, and refined. Every moment spent talking about it is a moment lost to competitors who are already making moves. Let’s face it, your future customers won’t buy from you, if they don’t know about you and haven’t heard from you. Put an end to the endless meetings and delays and start driving real outcomes with action-driven marketing campaigns that make a difference. ❓ What’s been your biggest barrier to getting your campaigns launched? 𝘾𝙤𝙢𝙢𝙚𝙣𝙩 𝙗𝙚𝙡𝙤𝙬. #MarketingStrategy #ResultsDriven #CampaignResults #Execution #GetThingsDone

Smaller marketing teams. Reduced budgets. Doing more with less. These are the things keeping marketers up at night. I see it daily as a fractional product marketer working with teams and talking to marketing leaders. My advice is always to go back to the basics. Goals are SO, SO important. Yes, everyone says that 🙃 BUT so many folks don't *actually* plan for what it takes to see something from start to finish. You have to think about: 1) your team goals and the broader organization's goals 2) the alignment you'll need across teams to move things forward 3) how to get people comfortable with raising "at-risk" or "off-track" items 4) what to do if plans change and everyone has to pivot 5) what "done" actually looks like 6) who needs to lead, follow, review, or get out of the way When goals seem murky, and everything seems to be thrown against the wall, take a consultative approach with your team. Ask: > "What's working and what isn't?" > "How does this align with the organization's goals?" > "What can we postpone or eliminate?" > "What's the cost of doing nothing, building an MVP, or going all-in?" These types of questions encourage priority setting and shared decision-making, fostering a more collaborative and efficient environment. Thinking through the details ensures a higher chance of scalable success. #productmarketing #b2bmarketing