Is India truly ready for universal insurance, or are we overlooking those who need it most especially in rural and semi-urban areas?
With India's GDP projected to grow at 6.4% annually from 2024 to 2028, the insurance sector is primed for expansion.
Yet, millions, particularly in rural regions, remain uncovered.
Why? Because accessibility, affordability, and availability remain the biggest barriers.
However, the solutions are within reach if we embrace technology, innovation, and customer-first thinking.
Here are some key challanges and proposed solutions :
Accessibility is a major challenge. Despite 65% of India’s population residing in rural areas, insurance penetration remains low.
But what if Business Correspondents (BCs) and Self-Help Groups (SHGs) could serve as insurance ambassadors, reaching remote regions?
Initiatives like PMFBY (Pradhan Mantri Fasal Bima Yojana) show that technology can empower rural communities by insuring their crops through digital platforms.
Leveraging Digital Public Infrastructure (DPI) like ONDC can help insurers scale up distribution and reach the underserved.
Affordability is another critical issue.
How do we make insurance affordable for low-income families?
AI is already transforming affordability in countries like China. For instance, Ping An, a major Chinese insurer, uses AI to assess risk and process claims faster, reducing costs and offering personalized policies.
In India, AI-driven underwriting could cut costs and tailor policies, bringing insurance within reach of even low-income households.
Imagine policies that adjust premiums based on healthy lifestyle data from wearable devices!
Availability remains limited, especially for gig workers, small businesses, and senior citizens.
Gig economy, for example, is growing fast, yet insurance products for this group are rare. In the U.S., gig workers get coverage through Uber partnerships.
Why not replicate this in India, offering flexible, on-demand insurance for delivery drivers and freelancers?
Agri Stack is another game-changer, helping farmers with faster crop insurance claims, tailored to their specific needs.
To achieve “Insurance for All,” we need customer-focused innovation.
Tailored products for diverse segments such as small businesses, gig workers, and rural populations can revolutionize coverage.
The question isn’t if we can do it but how soon we’ll make it a reality.
Refer attached report by EY for insights ⬇
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