FleishmanHillard EU’s Post

🔎📊 How do you measure success in a digital world that’s everchanging? Join leaders from Nielsen and TikTok at Cannes Lions for an in-depth discussion on navigating the shifting digital landscape. Insights from Nielsen’s 2024 Marketing Report await! https://bit.ly/4aU2nM6

Which companies are at the top of their creative game? Find out in the 2024 LIONS Creativity Report.

Cannes Lions International Festival of Creativity, we need to talk… Year after year you have challenged me to be bold, be creative, be effective, be efficient. Immerse myself in the business, build strong agency partnerships, and fuel my strategic thinking. For a long time, I believed that self-improvement was the key to joining the elite conversations at the Cannes Lions International Festival of Creativity. After years of learning from industry giants like Peter Field, Mark Ritson Byron Sharp Orlando Wood James Hurman I felt ready to be part of that dialogue. But Cannes, we seriously need to talk. The reality is that attending to the “Athens of marketing and creative effectiveness” remains a distant dream for many of us as the cost of participation is prohibitively expensive. To my fellow marketers who feel the same: I HEAR YOU! We are expected to push the boundaries of creativity and effectiveness, yet we are often left out when it matters most. And to Cannes, you are truly an inspiration for many of us, but when talking about consumer centricity, you need to revisit your business model to give us some entry level. Common, be creative 😊! Until we can meet physically, I will continue to advocate from the distance the spirit of Cannes Lions—effectiveness’s, boldness, creativity—as a state of mind. Looking forward to meet in the upcoming years, Gaby #MarketingLife #CannesLions #CreativeExcellence #IndustryChallenges #StayConnected #MarketingCommunity

🏆 BIG NEWS: We're officially nominated for the North America Business Awards! Feeling incredibly honored that Exponential Media has been recognized among North America's top businesses. This nomination for the 8th Annual North America Business Awards isn't just our win - it's a celebration of every client who trusted us with their vision! 🌟 To our amazing team who pushes boundaries daily, and to our fantastic clients who let us think big - THANK YOU for making this possible! ✨ Here's to continuously raising the bar in digital marketing! 🚀 #ExponentialMedia #MarketingAgency #BusinessAwards #AgencyLife #MarketingExcellence #DigitalMarketing #AgencyAwards #BusinessAchievement #MarketingInnovation #AgencyGrowth

How do you measure success in a digital world that’s always changing? Join Ameneh Atai from Nielsen and Jorge Ruiz from TikTok on Tuesday during Cannes Lions for an in-depth discussion on navigating the shifting digital landscape. Insights from Nielsen’s 2024 Marketing Report await!

Exciting week as I joined the ANA CMO Growth Council! 🚀 Over two dynamic days, a powerhouse group of marketers came together to shape the Council 2025 agenda—focused on elevating the industry, driving business growth, and creating real societal impact. We tackled big topics across Brand/Creativity, Media, Data/Tech, Talent, Marketing Organization, Inclusive & Sustainable Marketing, B2B, and Small-Medium Enterprises. Here are some of my takeaways: 1️⃣ Let’s move from the hype of AI to the how. It’s time to act. 2️⃣ The CMO/CFO relationship is key. Time for a strategic playbook to strengthen it. 3️⃣ Upskilling marketers at every level is non-negotiable. 4️⃣ Inclusive marketing doesn’t just resonate with specific audiences—it should also drive positive impact on gen pop 5️⃣ Don’t be afraid to take risks. Failure is part of the process! Big shout-out to Nick Primola, Ann Baird, Alexandra Salomon, Liz Kneebone, Meghan Medlock, GLOBAL CMO GROWTH COUNCIL partners and delegates for challenging us and driving these high quality sessions . Time to roll up our sleeves and make this vision a reality! 💪 #BusinessGrowth #CMOGrowthCouncil #MarketingInnovation #Leadership #ANA #instituteforrealgrowth #CannesLions

Heading to Cannes this month? Join executives from Nielsen and TikTok as they discuss how marketers can measure success in the ever-changing digital landscape.

🏆 BIG NEWS: We're officially nominated for the North America Business Awards! Feeling incredibly honored that Exponential Media has been recognized among North America's top businesses. This nomination for the 8th Annual North America Business Awards isn't just our win - it's a celebration of every client who trusted us with their vision! 🌟 To our amazing team who pushes boundaries daily, and to our fantastic clients who let us think big - THANK YOU for making this possible! ✨ Here's to continuously raising the bar in digital marketing! 🚀 #ExponentialMedia #MarketingAgency #BusinessAwards #AgencyLife #MarketingExcellence #DigitalMarketing #AgencyAwards #BusinessAchievement #MarketingInnovation #AgencyGrowth

📈 According to Nielsen’s 2024 Annual Marketing Report, global marketers expect to allocate more than 63% of their ad budgets to digital channels this year—but is that investment ready to keep up with digital’s rapid pace of change? Join executives from Nielsen and TikTok at Cannes Lions as they discuss how to measure success in a changing digital landscape. https://lnkd.in/eeeq3wSp

In today's digital world, measuring ROI is more challenging than ever. Join Nielsen and Lyft at Cannes Lions for an eye-opening discussion on capturing the full value of advertising. Learn how to map ROI from the first ad impression to the final purchase and drive tangible results for your business. 🌟 Request your invite today—space is limited! https://bit.ly/3RdkN3p  #CannesLions #AdvertisingMetrics #MarketingSuccess