Flip the Script’s Post

Finding problems for your buyer doesn’t have to be scary. (like Becc’s creaky door in the clip below) In fact, all you need is a little math - To find a business problem, take the buyer’s lagging indicator goal & subtract their current lagging achievement. To find a tactical problem, take the buyer’s leaning indicator goal & subtract their current leaning state. And to find a root cause, take their leading indicator goal & subtract the current leading state. Use just these three equations, and you can become an expert at finding problems for your buyer in discovery.

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