FOC’s Post

Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday

From short-term challenges to long-term home runs, here's who is up and down after the RNC.

Check out this great article about things to see and do in Winston-Salem. #visitwinstonsalem

🌟 Master the Art of Dinner Parties! 🍽️ Create a symphony of personalities at your table for an unforgettable evening of food and conversation. Learn how to craft the perfect guest list for a harmonious and engaging gathering. Let's elevate our hosting game together! Share your thoughts in the comments below. 🥂 #DinnerParty #SocialEngagement #CulinaryDelight Original article: https://lnkd.in/e_dsk3qq

Made it to SvD! ✌️ Take a look at this article if you’re curious to know what I’ve been working on the past few months together with Hedvig Lannersten Sajid Kunhabdulla Joakim Bergström to mention a few!

To my fellow coaches (and not only 😉 ),   Reflecting on my early days as a coach, the journey was filled with a mix of excitement and uncertainty. Finding a mentor or even a colleague to share experiences with was invaluable. It highlighted the importance of community and support in our profession. As my practice grew, so did my need for a space where I could share successes, face challenges together, and hear from others on their unique paths.   This is why, as the Director of Membership at ICF Vancouver, I'm thrilled to introduce a new initiative aimed at bringing coaches together.   ❇ Why Join Us? 🔹 Meaningful Connections: Engage with like-minded professionals who share your passion and drive. 🔹 Collaboration: Find opportunities to collaborate and learn from the collective wisdom of the community. 🔹 Growth: Whether you're new or looking to expand your practice, this is a space to grow together.   ❇ What's On Offer? 🔹 A platform for sharing insights, celebrating wins, and discussing challenges in a supportive environment. 🔹 Regular monthly meet-ups in various locations across Vancouver (and even BC) to foster connections and collaborations.   ❇ How to Get Involved? ▪ Stay Updated: Sign up for our newsletter to receive the latest information on meet-ups and other opportunities: https://lnkd.in/gQU8pN4s ▪ Join the Community: Be part of a network where your professional journey is supported and celebrated.   👉 Let's build a supportive, learning, and collaborative coaching community together. #CoachingCommunity #ProfessionalGrowth #ICFVancouver #Networking #Mentorship #Collaboration

It’s fantastic to witness the results of hard work! Last year, our events usually had about 20 vendors, with the Fall Festival peaking at 45 vendors. This year, our Memorial Day celebration boasts a total of 48 vendors! I am thrilled to see our market double in size this year, and I am so excited to see how we finish the year! 🎉 #Success #Growth #MarketExpansion #BarrowCountyFarmersMarket

25 TOP Things to Do in Santa Barbara: A Local’s Guide!

Check out my blog post https://wix.to/I4mnWZs #newblogpost #champagneandbluejeans #duluthballoons #duluthevents #gradparty #boutiqueballoons 🍾 Level up your grad party planning game with our expert tips and tricks! Engage with us in the comments below and let us know your must-have party essentials. 💬 Link in bio! #PartyPlanning #GraduationSeason #InteractivePost

How do you make your Red Drink? 🍓⁠ ⁠ For #Juneteenth, learn about the iconic drink's many manifestations throughout history as well as how it originally came to be. Get the story here 👉️ enth.to/3xz0bvU