FOOD INFOTECH - MAGAZINE FOR FOOD PROCESSING INDUSTRY’s Post

Coca-Cola India drives retail growth with coolers, tech solutions, and the ‘Super Power Retailer’ program As India charts its path to become $35 trillion, fully developed economy by 2047, the non-alcoholic beverage sector continues to remain a contributor, providing value addition to the nation’s economic growth through effective retail networks and consumer-focused strategies. Within this context, Coca-Cola India is strengthening the country’s retail ecosystem by equipping retailers nationwide with innovative cooling solutions. In addition, with a focus on empowering retailers amidst a rapidly evolving retail landscape, Coca-Cola’s Super Power Retailer Program equips small and medium-sized retailers with resources to improve consumer experience and boost their business growth. Coca-Cola India’s coolers have become increasingly common to retail fronts across the country, enhancing consumer access to chilled beverages while boosting retailer revenue. Integrated with technologically advanced inventory management features, enabling retailers to manage stock effortlessly. By increasing product visibility and ensuring a refreshing experience for every consumer, the company reinforces its commitment to making beverages easily accessible in every corner of India. Launched in collaboration with the National Skill Development Corporation (NSDC), the Super Power Retailer Program is a cornerstone of Coca-Cola India’s retailer empowerment strategy. Through the program, kirana shop owners gain valuable skills in product display, customer engagement, and sales strategies—enhancing their business prospects and enriching customer experience. As e-commerce and q-commerce shift the market, the Super Power Retailer Program ensures kiranas remain competitive and relevant to thrive in this shifting environment. According to the ICRIER report (released in 2023 and 2024), the non-alcoholic beverage sector is contributing significantly to the Indian economy in terms of value addition and job creation. Coca-Cola India is supporting over 45 lakh retailer livelihoods, both directly and indirectly. The retailers report that coolers have boosted sales by attracting more customers, allowing greater product availability and longevity while offering a refreshing experience to consumers.

Campa Cola vs. The Cola Giants A Deeper Look at What Really Drives Success Reliance’s re-launch of #Campa Cola has made waves, challenging cola giants like #Coca-Cola and #Pepsi with a pricing and distribution strategy. But, as a veteran in the beverages industry, I believe this alone won’t be enough for long-term success. Price is just one piece of the puzzle: The real battle in the beverages market goes beyond affordability. Take the example of Bisleri, which entered the carbonated soft drink (CSD) market but couldn’t gain significant market share, despite its extensive distribution reach. Why? Factors like taste, logistics, and strong dealer-distributor relationships are equally crucial. 1. Taste: Pepsi and Coca-Cola have spent decades refining flavors that consumers love. A brand must have more than nostalgia to compete. 2. Distribution & Logistics: Availability is one thing, but **consistent refilling, stock management**, and an efficient supply chain are key to making a product successful. Even regional brands like Jeetu and Bindu have struggled despite strong pricing, due to a lack of infrastructure. 3. Dealer & Distributor Trust: In the beverages industry, building long-term trust** with distributors and dealers is vital. Without strong relationships, no matter the price, getting shelf space and regular restocking becomes a challenge. 4. Chiller Infrastructure: Investment in chillers is crucial, especially in India’s climate. Brands that ensure their drinks are served cold tend to perform better in the market. For Campa Cola to make a lasting impact, it needs to focus on more than price and reach. Investing in relationships, building logistics infrastructure, and ensuring an enjoyable consumer experience will be key to competing with established giants. #Entrepreneurs #Investors #IndiaBeverages #IndiaWaterBrands #FMCG #DistributorTrust #LogisticsMatters #BrandBuilding #CampaCola #RelianceIndustries #ChillerInfrastructure #ColaWars RIL’s Campa Cola takes on the cola leaders on price, reach https://lnkd.in/gD6RWkC9

SLMG Beverages Pvt Ltd The Coca-Cola Company #Lucknow #RailwayStation #Perfect #Station #Programme #Launch #Impact 1. Increased Product Visibility: - By placing Coca-Cola products prominently in stalls, passengers and visitors at the railway station are more likely to notice and purchase them. - Attractive displays and consistent branding will create a strong visual presence. 2. Enhanced Product Availability: - Ensuring that Coca-Cola products are always in stock will meet the high demand at a busy railway station. - Regular supply checks and restocking can prevent shortages and missed sales opportunities. 3. Improved Execution: - Training stall vendors on effective merchandising and sales techniques will optimize the presentation and promotion of Coca-Cola products. 4. Retailer Engagement and Motivation: - Offering rewards and incentives to stall vendors and Managers who achieve sales and execution targets or excel in promoting products will motivate them to prioritize Coca-Cola. - Recognition and rewards can build loyalty among retailers, leading to long-term partnerships. #Opportunities to #Explore and #Tap 1. Exclusive Partnerships: - Form exclusive agreements with the busiest and most popular stalls for prime product placement and promotional activities. 2. Innovative Marketing Campaigns: - Utilize digital screens and in shop branding at the station to advertise Coca-Cola products and pricing. 3. Collaborations with Lounge and E&D: - Partner with lounge and E&D outlets at the station to create combo offers with high selling meal. 4. Data Collection and Analysis: - Collect sales data and retailer feedback to understand purchasing patterns and preferences. - Use this data to tailor future execution and product placements more effectively. 5. Sustainability Initiatives: - Introduce recycling programs (RVM) at the station to appeal to environmentally conscious consumers. - Promote Coca-Cola’s sustainability efforts to enhance brand image and customer loyalty. By implementing this program, Coca-Cola can significantly boost its presence and sales at the Lucknow railway station, while also building strong relationships and brand loyalty with stall vendors and customers.

Retail Ecosystem Gets a Boost with Coca-Cola’s Cutting-Edge Solutions India charts its path to become $35 trillion, fully developed economy by 2047, the non-alcoholic beverage sector continues to remain a contributor, providing value addition to the nation's economic growth through effective retail networks and consumer-focused strategies. Within this context, Coca-Cola India is strengthening the country's retail ecosystem by equipping retailers nationwide with innovative cooling solutions. In addition, with a focus on empowering retailers amidst a rapidly evolving retail landscape, Coca-Cola’s Super Power Retailer Program equips small and medium-sized retailers with resources to improve consumer experience and boost their business growth. Boosting Retail Revenue with increased Reach and Consumer Engagement Coca-Cola India’s coolers have become increasingly common to retail fronts across the country, enhancing consumer access to chilled beverages while boosting retailer revenue. Integrated with technologically advanced inventory management features, enabling retailers to manage stock effortlessly. By increasing product visibility and ensuring a refreshing experience for every consumer, the company reinforces its commitment to making beverages easily accessible in every corner of India. Supporting Retail Growth with the Super Power Retailer Program Launched in collaboration with the National Skill Development Corporation (NSDC), the Super Power Retailer Program is a cornerstone of Coca-Cola India’s retailer empowerment strategy. Through the program, kirana shop owners gain valuable skills in product display, customer engagement, and sales strategies—enhancing their business prospects and enriching customer experience. As e-commerce and q-commerce shift the market, the Super Power Retailer Program ensures kiranas remain competitive and relevant to thrive in this shifting environment. According to the ICRIER report (released in 2023 and 2024), the non-alcoholic beverage sector is contributing significantly to the Indian economy in terms of value addition and job creation. Coca-Cola India is supporting over 45 lakh retailer livelihoods, both directly and indirectly. The retailers report that coolers have boosted sales by attracting more customers, allowing greater product availability and longevity while offering a refreshing experience to consumers. Extending Retail Innovation with Coke Buddy Building on this vision, the Coke Buddy initiative brings tech-driven solutions directly to kiranas. Serving retailers 24/7, the platform empowered by AI-driven insights and streamlined processes, offers a more personalized and seamless shopping experience. This elevated level of service has transformed this journey deepening the bond between Coca-Cola India and its consumers. It is essential to leverage the nation's strengths, adopt best practices, and drive innovation across the industry.

Reliance’s Campa Cola Sparks New Cola War in India! Mukesh Ambani's Reliance has stirred up India’s cola market with the re-entry of Campa Cola, launching 200ml bottles at just ₹10. This pricing disrupts the industry in a way similar to Reliance Jio’s entry into telecom, putting serious pressure on giants like The Coca-Cola Company and Pepsi, who charge significantly more. To stay competitive, these brands are offering retailers better margins and exploring lower-cost options. Reliance’s strategy with Campa Cola is clear: target cost-conscious consumers by offering affordability without compromising taste. Priced at ₹10, a 200ml Campa Cola bottle is a bargain, a move that echoes Jio’s success in drawing budget-minded users. If consumers respond well, Campa Cola might become the preferred choice for price-sensitive drinkers, creating a wave of value-driven demand. How Are Coca-Cola and Pepsi Reacting? Facing Campa’s competitive prices, Coca-Cola and Pepsi are in a tight spot. Both brands are stepping up their deals for retailers and exploring new, lower-cost products, trying to protect their market dominance while maintaining profitability. This isn't the first time Ambani has used low pricing to capture market share; his recent forays into FMCG with affordable soaps, detergents, and even India-made electronics brand Wyzr reflect his understanding of the Indian market's cost-sensitive audience. Despite Coca-Cola and Pepsi’s strong $4.6 billion grip on India’s beverage sector, projected to grow at 5% annually until 2027, Reliance Consumer Products Limited (RCPL) has made a strong start, reaching ₹3,000 crore in sales in its first year—₹400 crore of which came from Campa Cola. To meet demand and extend reach, Reliance plans to invest ₹500–₹700 crore in new bottling plants, strategically placed to better serve small retailers and kirana stores. A Great Timing for Campa Cola: Campa Cola’s comeback arrives at a dynamic time. The Indian beverage market is evolving, with Coca-Cola expanding ad spends to appeal across seasons and even testing alcoholic beverages. Consumer preferences are also gradually shifting away from sugary sodas. Although today’s market is more competitive than when Campa was last around, Reliance Industries Limited has both the financial muscle and local expertise to revive this nostalgic brand. This could be India’s next big cola rivalry—one that will reveal just how much Ambani’s “Jio pricing” can reshape the market yet again. #campacola #reliance #mukeshambani #colawar #beveragemarket #pricingstrategy #cocacola #pepsi #indianmarket #fmcg #consumerproducts #affordability #costconscious #jioeffect #indianeconomy #ecell #iitbombay

Who Moved My Cheese? With #unilever deciding to take head on their Distributors, is there something big cooking behind the scenes? Seems #unilever wants to jump on the #qcommerce bandwagon and preparing themselves by enabling their Distributors to take the first step towards Retail distribution more aggesivley and pushing SKUs that are not their flagships. We at TROS Online Shopping have seen in past few months the growth in our B2B sales to retailers and the preference that we get from Retailers over the local Distributors, reason? Just because we are not limiting the minimum value, offering basket of SKUs, Next day delivery and more importantly building an eco system with these Retailers to be part of Digital India and helping them in B2C reach out to end consumers. Manufacturers / Super Stockists in future will eventually have to rely on strategic partnership with companies like ours who can offer leg work combined with Technology and personal relationship with Retailers and an ability to push products to end consumers. They will have to be open towards Shared Resources and create win win situation for very stake holder in the supply chain. We are witnessing these indirect partnership in Mumbai where our SS are favouring our type of model to ensure they sustain their relationship with Key Manufacturers and achieve the goal of quick Delivery and pushing multiple SKUs. What are your thoughts? #fmcg #distribution #qcommerce #delivery #servicefirst

Reliance is following its tried and tested playbook of offering Campa at substantially lower prices, according to industry sources. A few months ago, to popularise the brand, it had hit upon the strategy of making it available with street vendors, especially in Bihar and West Bengal. These vendors combined a can or glass of Campa with foods that customers bought. The drink was available at a very cheap price, according to anecdotal evidence. The company is now taking it a step further. On Jio Mart, a 200 ml bottle of Campa is sold for ₹10, while a 250 ml bottle of Pepsi and Coca Cola are available for ₹20 each. Its 500 ml bottle is priced ₹10-20 lower than the other two American brands. While Campa is sold online only on Jio Mart, in offline it is available at Reliance Retail’s supermarkets and grocery stores. It is also stocked by several hundreds of thousands of kirana stores across the country. #pricewar #cola #campa

Mota bhai strikes again, Reliance Consumers Product clocked ₹3000 cr in sales, including ₹400 cr from alone CAMPA COLA #Day25 of 90, covering FMCG Camp Cola 🍹, in FY24, recorded its first full year of operation after the launch in Nov 2022. This alone has brought in ₹400 crore in sales.  After exiting in the 1990s, Campa Cola re-entered the market, collaborating with RCPL. To put in perspective Emami reported ₹3,400 sales in FY23 after 5 decades of operation, and Colgate at ₹5,225 for the same year with 8 decades of operation. And RCPL was able to clock in just a few years. The RPCL reported ₹1,000 crore from 200,000 kirana stores and the remaining from its Reliance Retail network. 👷♂️ How does Reliance Operate? RCPL for bottling is totally dependent on contract manufacturing as of FY23, or you can say they were practically trying to check if the product still fits the market. Further, RCPL bottles Campa Cola through contract manufacturers in a facility that produces Sosyo carbonated soft drinks in Gujarat where it has a 50% stake. The company works with contract bottlers in 5 other states where it has an agreement. For instance, VBL has 34 facilities and Hindustan Coca-Cola has 18 facilities. 🍶 And how big is India's Bottling market? The main competitor for the company is Coca-Cola and PepsiCo. They cumulative dominate the market with a share of 91%. Even though India’s beverage market is largely unorganized, it benefits from a large consumer base, the market is expected to grow annually by 5.33% CAGR from CY24 to CY28. 🛫 What are the next plans for the company? RCPL plans to enter each and every FMCG category in the coming years. The company has set an internal target of ₹5,000 cr in Sales for FY25 and to bring this the company may raise 500-700 crore this year from its parent company to set up new bottling plants.  This is not the first time Mota Bhai has done something like this, JIO made such a similar market disruption, when JIO was launched there were 10 other big telecom companies, currently at 4 (only 2 profitable). This is another attempt to make history repeat itself. However, the market is concentrated, despite the company has room to grow, said by VBL in Q2, 2023. Experts believe there are no concerns as of now. Would love to know your insights. Follow for more updates @Aryan Mahi ------------------------------------------------------------------------------- #finance #news #india

Apna Mart's Revenue Surges 770% in FY23 Bharat-focused hyperlocal grocery platform Apna Mart experienced an eight-fold increase in revenue during FY23, reaching Rs 32.2 crore compared to Rs 3.7 crore in FY22. Founded in 2021, it operates as a franchise-driven offline and online grocery chain, targeting smaller cities. However, aggressive spending on promotions and manpower led to escalating expenses.

The private labeling market for food in India has indeed experienced substantial growth. The private labeling market for food in India has been witnessing significant growth in recent years. Private labeling, also known as store brands or own brands, refers to products manufactured by one company but sold under another company's brand name. The Indian private label market India’s retail market had a market value of 950 billion U.S. dollars in 2018 and is expected to grow up to more than 1700 billion dollars by 2026. Private labels within the Indian retail market had a rather small share of the market but rose to new significance through its recent growth. Private label companies accounted for a higher growth than other types of manufacturers. Large retailers such as the retail-wing of Reliance Industries Limited based their business significantly on the retail of private labels. Private brands: brands without branding The main competitors of private labels are branded products. While a brand tag gave consumers the feeling of trust into the product, private labels convince through lower prices. Retailers prefer private labels through easy customization and therewith easier response possibilities to newly emerging customer needs. High investments into brand building or brand marketing are irrelevant factors for the growth of private labels. Private brands among product categories The FMCG sector has traditionally been a sector with higher shares of private label products as taste is more variable among every-day products. Especially among grocery retailers the share of home brands contributes significantly to the product portfolio. The focus on brands is more dominant in case of the purchase of durables. Along with the growth of modern trade, e-grocers such as BigBasket became a well-known private label retailer. High repeat purchase shares promised a continuation of growth. #PrivateLabelIndia #PrivateLabel #India #RetailRevolution #FoodManufacturing #IndianRetailBoom #CustomizationInRetail #PrivateBrandGrowth #RetailInnovation #IndianFMCGMarket #BrandsVsPrivateLabels #EvolvingRetailLandscape #RelianceRetail #BigBasketPrivateLabels #ConsumerPreferenceShift #ModernTradeIndia #GroceryRetailTrends #EmergingMarketOpportunities