Sumanta Sarkar’s Post

Retail Ecosystem Gets a Boost with Coca-Cola’s Cutting-Edge Solutions India charts its path to become $35 trillion, fully developed economy by 2047, the non-alcoholic beverage sector continues to remain a contributor, providing value addition to the nation's economic growth Coca-Cola India is strengthening the country's retail ecosystem by equipping retailers nationwide with innovative cooling solutions. In addition, with a focus on empowering retailers amidst a rapidly evolving retail landscape, Coca-Cola’s Super Power Retailer Program equips small and medium-sized retailers with resources to improve consumer experience and boost their business growth. Boosting Retail Revenue with increased Reach and Consumer Engagement Coca-Cola India’s coolers have become increasingly common to retail fronts across the country, enhancing consumer access to chilled beverages while boosting retailer revenue. Integrated with technologically advanced inventory management features, enabling retailers to manage stock effortlessly. By increasing product visibility and ensuring a refreshing experience for every consumer, the company reinforces its commitment to making beverages easily accessible in every corner of India. Supporting Retail Growth with the Super Power Retailer Program Launched in collaboration with the National Skill Development Corporation (NSDC), the Super Power Retailer Program is a cornerstone of Coca-Cola India’s retailer empowerment strategy. Through the program, kirana shop owners gain valuable skills in product display, customer engagement, and sales strategies—enhancing their business prospects and enriching customer experience. As e-commerce and q-commerce shift the market, the Super Power Retailer Program ensures kiranas remain competitive and relevant to thrive in this shifting environment. According to the ICRIER report (released in 2023 and 2024), the non-alcoholic beverage sector is contributing significantly to the Indian economy in terms of value addition and job creation. Coca-Cola India is supporting over 45 lakh retailer livelihoods, both directly and indirectly. The retailers report that coolers have boosted sales by attracting more customers, allowing greater product availability and longevity. Extending Retail Innovation with Coke Buddy Building on this vision, the Coke Buddy initiative brings tech-driven solutions directly to kiranas. Serving retailers 24/7, the platform empowered by AI-driven insights and streamlined processes, offers a more personalized and seamless shopping experience. This elevated level of service has transformed this journey deepening the bond between Coca-Cola India and its consumers. It is essential to leverage the nation's strengths, adopt best practices, and drive innovation across the industry. With its commitment to innovation and focus on strengthening the retail value chain, Coca-Cola India aligns with the Government of India’s vision of Viksit Bharat, paving the way for shared progress.

Coca-Cola India drives retail growth with coolers, tech solutions, and the ‘Super Power Retailer’ program As India charts its path to become $35 trillion, fully developed economy by 2047, the non-alcoholic beverage sector continues to remain a contributor, providing value addition to the nation’s economic growth through effective retail networks and consumer-focused strategies. Within this context, Coca-Cola India is strengthening the country’s retail ecosystem by equipping retailers nationwide with innovative cooling solutions. In addition, with a focus on empowering retailers amidst a rapidly evolving retail landscape, Coca-Cola’s Super Power Retailer Program equips small and medium-sized retailers with resources to improve consumer experience and boost their business growth. Coca-Cola India’s coolers have become increasingly common to retail fronts across the country, enhancing consumer access to chilled beverages while boosting retailer revenue. Integrated with technologically advanced inventory management features, enabling retailers to manage stock effortlessly. By increasing product visibility and ensuring a refreshing experience for every consumer, the company reinforces its commitment to making beverages easily accessible in every corner of India. Launched in collaboration with the National Skill Development Corporation (NSDC), the Super Power Retailer Program is a cornerstone of Coca-Cola India’s retailer empowerment strategy. Through the program, kirana shop owners gain valuable skills in product display, customer engagement, and sales strategies—enhancing their business prospects and enriching customer experience. As e-commerce and q-commerce shift the market, the Super Power Retailer Program ensures kiranas remain competitive and relevant to thrive in this shifting environment. According to the ICRIER report (released in 2023 and 2024), the non-alcoholic beverage sector is contributing significantly to the Indian economy in terms of value addition and job creation. Coca-Cola India is supporting over 45 lakh retailer livelihoods, both directly and indirectly. The retailers report that coolers have boosted sales by attracting more customers, allowing greater product availability and longevity while offering a refreshing experience to consumers.

Coca-Cola Launches Initiative To Bolster Retailers In India Coca-Cola india has announced a new support programme for small to medium sized retailers, the Super Power Retailer Program, with which the soft drink giant is seeking to 'empower retailers amidst a rapidly evolving retail landscape'. Launched alongside the National Skill Development Corporation (NSDC), the Super Power Retailer Program will provide guidance to store owners in areas such as product display, customer engagement, and sales strategies, in turn enriching the customer experience and driving additional sales. Local stores – or 'kiranas' as they are known in India – will be equipped with new coolers integrated with inventory management features, which enable retailers to manage stock more effectively and increase product availability. Scalable Platform "Our approach to cooler technology is about creating a long term, scalable platform for retail growth," commented Sundeep Bajoria, vice president of India operations at Coca–Cola India. "From tech-driven cooler models to advanced retail programs, with every step, Coca-Cola India is constantly innovating to create a resilient ecosystem. We're committed to the future of retail by ensuring kiranas remain integral, profitable players in a new era of commerce." Coke Buddy Allied to this, Coca-Cola is also rolling out the 'Coke Buddy' initiative, which leverages AI-driven insights to support retailers around the clock, and provide a 'more personalised and seamless shopping experience', the soft drinks firm said. According to data from ICRIER, the non-alcoholic beverage sector contributes significantly to the Indian economy, supporting more than 4.5 million retailer livelihoods across the country, in terms of adding value and creating jobs. 'It is essential to leverage the nation's strengths, adopt best practices, and drive innovation across the industry,' Coca-Cola India added. 'With its commitment to innovation and focus on strengthening the retail value chain, Coca-Cola India aligns with the Government of India's vision of Viksit Bharat, paving the way for shared progress.'

In the Fast-Moving Consumer Goods (FMCG) industry, outlets can be classified into several categories based on their characteristics, size, and type. Here are some common classifications: Modern Trade Outlets 1. *Hypermarkets*: Large retail stores offering a wide range of products, including food, beverages, and household items. 2. *Supermarkets*: Smaller than hypermarkets, supermarkets offer a variety of products, focusing on convenience and self-service. 3. *Minimarts/Convenience Stores*: Small retail stores offering a limited range of products, often with extended hours of operation. General Trade Outlets 1. *Kirana Stores*: Traditional, family-owned small retail shops that sell a variety of products, often with a focus on staples like food grains and household essentials. 2. *Provision Stores*: Similar to kirana stores, but often with a wider range of products, including packaged goods. Specialty Outlets 1. *Pharmacies*: Retail stores specializing in healthcare products, including medicines, cosmetics, and wellness items. 2. *Bakeries*: Retail stores specializing in baked goods, such as bread, cakes, and pastries. Other Outlets 1. *Street Vendors*: Informal retailers selling products on streets, often with limited product offerings. 2. *E-commerce Platforms*: Online retailers selling products through digital platforms, often with home delivery options. These classifications help FMCG companies understand their retail landscape, tailor their distribution strategies, and effectively reach their target customers.

𝐏𝐫𝐢𝐯𝐚𝐭𝐞 𝐋𝐚𝐛𝐞𝐥𝐬: 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐏𝐨𝐰𝐞𝐫 𝐒𝐡𝐢𝐟𝐭 𝐟𝐫𝐨𝐦 𝐁𝐫𝐚𝐧𝐝𝐬 𝐭𝐨 𝐑𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬 In #UAE's grocery sector, while legacy #brands continue to enjoy healthy profit margins, retailers are facing a set of challenges. Amidst intensifying competition and shifting consumer preferences, the challenges for #retailers are rising. Yet, within these challenges lie opportunities for growth. A notable trend emerging is the strategic focus on private labels by grocery players.   Continue reading to delve deeper into the transformative role of private labels: https://lnkd.in/eRMhcwmy

🚀 Traditional Retail vs. 10-Minute Delivery: The FMCG Showdown! 🚀 The FMCG world is buzzing with excitement as 10-minute delivery services like Blinkit, Zepto, and Swiggy Instamart redefine convenience! 🕒⚡ But let’s not forget the OG—traditional retail—still holding its ground with bulk buys and in-store charm. So, who’s winning this epic battle? Let’s break it down! 🏪 Traditional Retail: The Reliable Giant Traditional retail is like that dependable friend who’s always there for you. Bulk purchases, family-sized packs, and in-store promotions still rule the roost! ➡️ Packaging Power: Brands like Nestlé 🥛 (think giant milk powder tins) and Dabur India Limited 🍯 (hello, family-sized honey jars!) are masters of value-for-money packaging that drives customers to supermarkets. ➡️ Distribution Dominance: From Kellogg Company’s cereals 🥣 at Reliance Fresh to Tata Salt 🧂 at your local kirana store, traditional retail ensures products are always within reach. ➡️ Promo Magic: Who can resist a BOGO deal on Cadbury chocolates 🍫 or a Lipton Tea ☕ discount? These classic tactics still pull crowds! But… it’s not all smooth sailing: ‼️ Shelf Space Wars: Brands fight tooth and nail for that prime spot in crowded stores. ‼️ Slow Stock Turnover: Bulk products can linger on shelves, especially in smaller kirana stores. ⚡ 10-Minute Delivery: The Speed Demon Quick commerce is the new kid on the block, and it’s FAST. Think impulse buys, instant gratification, and hyper-local convenience! Packaging Innovation: Brands like Colgate-Palmolive (India) Ltd 🦷 and Kurkure 🌽 are rolling out smaller, grab-and-go packs perfect for lightning-fast delivery. Distribution Revolution: Dark stores are the new warehouses! Products like Mother Dairy ghee 🧈, Lay’s chips 🥔, and Bournvita 🍫 are now just a tap away. Pricing Play: Flash deals and instant discounts (think Patanjali face wash 🧴 or MTR ready-to-eat meals 🍲) create that “buy now or miss out” urgency. But… speed comes at a cost: Higher Logistics Expenses: Ultra-fast delivery isn’t cheap, and brands have to balance pricing carefully. Digital Shelf Wars: Just like in-store visibility, standing out in a crowded digital basket is a challenge! 🛒 🌟 What’s Next for FMCG? The future isn’t about choosing sides—it’s about hybrid strategies! Imagine grabbing your monthly groceries at Big Bazaar 🛍️ and ordering a last-minute snack pack via Blinkit ⚡. The winning formula? Speed + Convenience + Value. Example: A customer buys a family-sized Fortune oil 🛢️ from a supermarket but orders a single-serve Kissan ketchup 🍅 via Zepto for that impromptu pizza night. Best of both worlds! #FMCG #QuickCommerce #RetailInnovation #InstantDelivery #Ecommerce #RetailTrends #FMCGIndia #Nestlé #Dabur #Kelloggs #Colgate #Kurkure #Blinkit #Zepto #SwiggyInstamart 🚀🌟

RETAIL WORLD STATE OF THE INDUSTRY DECEMBER ISSUE OUT NOW   Supermarkets inquiry and grocery code challenges From the rising operational costs impacting retailers and suppliers to the rising living and household costs affecting consumers, the challenging environment in which the retail, food and grocery supply chain operates has been ongoing in 2024. This year, the retail sector has continued to be scrutinised and closely monitored in line with federal government attention to the Food and Grocery Code of Conduct, as well as the Senate inquiry into supermarket prices. In this issue, Retail World’s State of the Industry December 2024 edition, Australia’s supermarket retailers and wholesalers reflect on the past year, the changing landscape and challenges in the market, and give a forecast for 2025. Coles and Woolworths say they’re focused on delivering great value and exceptional service to their customers, while Metcash points to its intention to grow market share and expand the IGA store network. Our contributors also share their perspectives on the year ahead. Australian grocery performance has been solid. According to Circana, in the 12 months to September, grocery retail accounted for 52 per cent of all Australian retail growth. Circana presents a state-of-the-industry update on the retail market, consumer trends, growth categories, challenges and opportunities. In 2025, Australian brands will again face new and unique challenges, and a convergence of global trends and local consumer needs is expected. Accenture and Fiftyfive5 explore the context of what happened in 2024 to understand the path forward for retailers in the coming 12 months. 2025 will demand a strategic approach grounded in tech-driven insights and a deep understanding of changing consumer behaviour. The Ecommerce Tribe breaks down the emerging themes shaping the industry. Euromonitor International’s Global Consumer Trends 2025 report reveals three trends encapsulating key shifts shaping consumer habits: ‘Wiser wallets’, ‘Eco logical’ and ‘Healthspan plans’. These trends offer valuable insights for retail professionals looking to stay ahead of emerging expectations.   Read more in Retail World December issue here https://lnkd.in/g3wfeaEF Retail World Magazine Lorna Gloria Nicholas Rider Hailey Settineri Lachlan Dobbins Belinda Bollen Tina Cooper Kathy Almer Katrina Crawford Margaret Mielczarek Strikeforce AMC Coca-Cola Europacific Partners Zummo Sunny Queen Australia Scott Bros. CANDY® Retail Global Cuisinecorp Australia Pty Ltd Circana Comet Line Consulting CreditorWatch Accenture Fiftyfive5, part of Accenture Song The Ecommerce Tribe Grant Thornton Australia Euromonitor International Mintel

In the Fast-Moving Consumer Goods (FMCG) sector, retail outlets can be categorized based on various characteristics, size, and type. Here are some common classifications: Modern Trade Outlets Hypermarkets: Large retail establishments that provide a diverse array of products, including groceries, beverages, and household items. Supermarkets: Smaller than hypermarkets, these stores focus on convenience and self-service, offering a variety of products. Minimarts/Convenience Stores: Compact retail shops that carry a limited selection of products and typically have extended operating hours. General Trade Outlets Kirana Stores: Traditional, family-run small shops that offer a range of products, primarily focusing on staples like food grains and essential household items. Provision Stores: Similar to kirana stores but often featuring a broader selection of products, including packaged goods. Specialty Outlets Pharmacies: Retailers that specialize in healthcare products, including medications, cosmetics, and wellness items. Bakeries: Stores dedicated to selling baked goods such as bread, cakes, and pastries. Other Outlets Street Vendors: Informal sellers operating on the streets, typically offering a limited range of products. E-commerce Platforms: Online retailers that sell products through digital channels, often providing home delivery services. These classifications enable FMCG companies to better understand the retail environment, customize their distribution strategies, and effectively connect with their target customers.

FMCG Distribution in Egypt: A Journey Through the Years Egypt, with its burgeoning population and dynamic economy, has witnessed a significant transformation in the Fast-Moving Consumer Goods (FMCG) distribution landscape over the past few decades. From traditional mom-and-pop stores to modern retail chains, the distribution channels have evolved to meet the changing needs of consumers and businesses alike. Traditional Channels: The Backbone of the Market For many years, traditional channels like grocery stores, corner shops, and pharmacies formed the backbone of FMCG distribution in Egypt. These small-scale outlets offered a convenient and accessible way for consumers to purchase essential products. However, they often faced challenges in terms of inventory management, pricing, and product availability. The Rise of Modern Retail The emergence of modern retail formats, such as supermarkets, hypermarkets, and convenience stores, marked a significant shift in the FMCG landscape. These organized retail chains offered a wider range of products, better store layout, and enhanced shopping experience. They also played a crucial role in introducing new brands and products to the Egyptian market. E-commerce: A Growing Trend In recent years, e-commerce has gained traction in Egypt, providing consumers with the convenience of online shopping. Online grocery platforms have emerged, offering a vast selection of FMCG products delivered right to customers' doorsteps. While e-commerce still faces challenges like internet penetration and logistics infrastructure, it has the potential to disrupt the traditional distribution channels. Key Factors Driving Change Several factors have contributed to the evolution of FMCG distribution in Egypt: Economic Growth: The Egyptian economy has experienced steady growth, leading to increased consumer spending and demand for FMCG products. Urbanization: The rapid urbanization of Egypt has created new opportunities for organized retail chains and e-commerce platforms to reach a larger customer base. Changing Consumer Preferences: Egyptian consumers are becoming more discerning and demanding, seeking quality products, variety, and convenience. Government Initiatives: The Egyptian government has implemented various initiatives to promote economic development and improve the business environment, which has positively impacted the FMCG sector. To find more interesting topics about FMCG industry visit our website www.azkafoods.co

Monthly grocery runs to daily top-ups: How quick commerce is reshaping urban FMCG Shopping behavior has fundamentally changed from monthly stock-ups to need-based purchases, resulting in reduced package sizes across categories. Consumers prefer to avoid storing these FMCG goods for longer periods. Besides, the limited variant options in dark stores makes discovery of premium variants - like more expensive versions of detergents - less feasible. Read on for more.. https://lnkd.in/gzRquZ3G #FMCG #Retail #QuickCommerce