Fortum Recycling & Waste - Part of NG Group’s Post

Despite the EU tightens its focus on sustainability, brand owners will play a crucial role in shaping a truly circular and profitable economy for plastics. Upcoming regulations, including Packaging and Packaging Waste Regulation (PPWR) complemented with the Ecodesign for Sustainable Products Regulation (ESPR), aim to make all plastic packaging recyclable by 2030, with ambitious recycling rates set as soon as 2025. ♻️ For brand owners, this means an increasing responsibility to prioritize recyclability, durability, and repairability from the ground up. Regulations are setting the stage, but it's up to brand owners to lead with proactive solutions that ensure safe, sustainable materials and products that are viable in the marketplace”, writes Mikko Koivuniemi in his latest blog. Let’s lead the way with products that balance innovation, sustainability, circularity and profitability together! 🤝💡 #Ecodesign #CircularEconomy #Sustainability #PlasticsPackaging #RightToRepair #BrandResponsibility 

Ecodesign paving the way towards a functional circular economy of plastics | Fortum

Ecodesign paving the way towards a functional circular economy of plastics | Fortum

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