FrameWorks Institute’s Post

Across social issues, our researchers have found that individual-level explanations of causes and solutions are the “default setting” for Americans. For example when it comes to climate solutions, Americans already get a fairly steady diet of “news-you-can-use” messages about how to personally pursue a more climate-friendly lifestyle, and they have plenty of practice in thinking about solving problems at the individual level. (For example: “reduce, reuse, recycle!”) What’s missing is what can be done collectively, systemically, and at a scale large enough to meet the challenge before us. Make sure to focus communications on examples of collective and civic solutions and spend as little time as possible talking about personal consumption choices. Whether we’re talking about climate change, education, or racial justice, let’s focus on institutional changes, not just individual ones. #OnFrameFriday #FramingTips #FridayFacts #FrameWorks

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