Framme’s Post

After a year-long private beta, we’re incredibly excited to announce the general availability of our E-Commerce Strategy practice! If you’re a brand trying to understand how DTC can fit into your channel composition, how to bridge your physical and digital shopping experiences, or how to evolve your existing DTC property, this one’s for you. Through incremental, data-informed roadmaps, we help you set up the right processes to identify, shape, execute, and measure initiatives that drive growth and profitability—online and off. 👇 Check out our website for all the details! #ecommerce #dtc #retail #strategy #customerexperience

🚀 Elevate Your Brand This BFCM! 🚀 With BFCM right around the corner, it’s crucial to gear up and seize every opportunity! Here’s a quick checklist for consumer brands to ensure success during this sales potential: 1️⃣ Create Limited-Time Offers – Craft enticing deals that spark urgency! 2️⃣ Simplify Checkout – Streamline the purchasing process for an effortless customer journey. 3️⃣ Utilize Social Proof – Showcase reviews, testimonials, and user-generated content to foster trust and increase conversions. 4️⃣ Inspire Urgency Without Being Overbearing – Prompt action with stock alerts or countdowns while keeping the shopping experience enjoyable. Let’s make this BFCM your most successful one yet! 💥 #BFCM2024 #Ecommerce #Branding #SalesStrategy #ConsumerBrands #Shopify

🚀 Elevate Your Brand This BFCM! 🚀 With BFCM right around the corner, it’s crucial to gear up and seize every opportunity! Here’s a quick checklist for consumer brands to ensure success during this sales potential: 1️⃣ Create Limited-Time Offers – Craft enticing deals that spark urgency! 2️⃣ Simplify Checkout – Streamline the purchasing process for an effortless customer journey. 3️⃣ Utilize Social Proof – Showcase reviews, testimonials, and user-generated content to foster trust and increase conversions. 4️⃣ Inspire Urgency Without Being Overbearing – Prompt action with stock alerts or countdowns while keeping the shopping experience enjoyable. Let’s make this BFCM your most successful one yet! 💥 #BFCM2024 #Ecommerce #Branding #SalesStrategy #ConsumerBrands #Shopify

BFCM is the Super Bowl of e-commerce.  Most brands blow it.  Why?  They focus on discounts instead of strategy.  Here’s how to make BFCM your most profitable weekend yet:  1. Start now. (if you haven't already)   - Build hype.   - Use email and social channels to stay top of mind.  2. Segment your offers.   - VIP customers? Early access and exclusive deals.     - First-time buyers? Entry-level offers to convert them.  3. Focus on bundles, not discounts.     - “Buy 3, Get 1 Free” beats 20% off every time.     - Bundles increase cart value and protect margins.  4. Create urgency.   - Limited-time offers work.     - But combine urgency with trust: clear shipping timelines, and hassle-free returns.  5. Focus on your goals. - Do you want to acquire new customers? - Are you clearing stock? - Is it a chance to get different products into hands 6. Keep pushing - Most brands start early, some have been going weeks. - Run the campaign post-BFCM as well to improve reach. The brands that win on BFCM?  They prepare early, segment offers, and execute with precision.  What’s your last-minute BFCM tip? #cro #ecommerce #dtc #shopify #digitalmarketing

A good example from Redoxon and Berocca of clear product usage messaging between the two brands. Well placed in the high foot-fall area opposite the cashier in a mini-mart and potentially bringing in new Shoppers with trial pack sizes. #shopper #shoppermarketing #shopperinsights #trademarketing #categorystrategy #channelstrategy

Hello Everyone. I just returned from Shoptalk. Since this is a leading #retaiI event and #EFI might have been the only #packaging company to attend, I wanted to share some relevant trends and how they connect to packaging. 1. #RetailMedia is projected to be $100B in ad sales by 2027!!!! On Box Advertising #OBA is a unique ad channel to #RMNs and should be a part of the advertising mix. 2. Gen Z responds to "In Real Life" #IRL experiences. What part of the #ecommerce journey is IRL? The #unboxing experience!!!! 3. #Loyalty programs matter. Loyalty enrollment CTAs that are directly printed onto the ecommerce shipper box will outperform other channels (inserts, digital, etc.). 4. #Brandmarketing is still important and enjoying a resurgence (vs performance). Packaging is a key part of #CX which in turn is a key part of #brandengagement so should be prioritized. Let me know what you think in the comments. 🤜 🤛

Numerator’s Promo Shift Dashboard provides a monthly glimpse of today’s promotional landscape. Here’s what we learned in the latest update with data through 1/31/2024: ⬆️ Temporary price reductions (TPRs) continue to grow year-over-year (+25% vs. YA). 🛒 The top retailers using digital TPRs in January 2024 were: Jewel-Osco, Albertsons, Acme Markets, King Soopers, and Kroger. 🥫 National brands continue to drive the bulk of promotion volume, accounting for 86% of all ad blocks in January (+7% vs. YA). Learn more: https://bit.ly/3TSnecx #Numerator #promotions #promo #retail

Result for Byebuy Deal launched! Now we have launched the feature Results for Byebuy deals. You have already experienced the results and the impact of using Byebuy. But now, you no longer have to guess. Every time you finalize your deal by drawing the winners, you will automatically gain access to the results. By using the Results feature, you can make informed decisions and optimize your strategies based on the data provided. This new functionality enhances the overall experience of using Byebuy, making it easier for you to track the success of your deals and make the most of your investment. The most important is your net Profit! #ecommerce #ecommercemarketing #webshop #customerengagement #easylive #videocontentmarketing #gamification #gamesell #gameshow #LinkedInProfilen #retail #detaljhandel #handel #butik #retail #retailmarketing #fastfood

Now you immediately get to see the profit for each of your Byebuy deal The most important is your net Profit! BUT You will get a full summary of every deal so you can evaluate the results in detail. Understanding the outcome of your deals will get a you clear picture of the impact of your activities.

Over the last six months with businesses like restaurants, retail stores, pet shops, and spas … it has become evident they are used to legacy messaging displays that are ripe for connected digital adoption. Some of the common issues we saw - Static one time messaging - Expensive & cumbersome to change messaging - Low visibility at night - Lack of space for fixed display - Digitally disconnected - No portability - No experimentation With Paveo one of the constant message we see is that whatever is on the digital displays always sells out :). It gives us immense joy that we have been able to make a difference in a tough market!