Frederik Nielsen’s Post

Struggling to get consistent high-ticket clients with paid ads? The problem isn’t the ads—it’s the offer. Here’s how to solve this: 1. CMake sure your offer is world-class The 6 Pillars of a World-class Offer 3S formula You solve: -1 Specific problem -1 Specific person -1 Specific way The promise = New + Desirable The ultimate outcome has to be what the market wants! You want to build the offer around what the market desires, not around your skillset or what you “think” they want! Guarantee What happens if this doesn’t work? Unique mechanism & differentiation WHY does your method work so well? What makes it different? What’s your secret sauce for getting results? Social proof Without clause You achieve all the results, without X, without Y After you dialed in your offer, it's time to take care of your ads: The Structure of a Winning Video Ad 1) Attention = First 10 Seconds Specific market callout (the way they identify themselves) - Call out the most ideal client in the market: State offer - Speak to desires/dreams Use a without clause 2) Prove The Claim Client results Track record Personal results Averages 3) Light CTA Invite them to book a call or take the next step in the funnel 4) Reason Why/How This Works Expand on your mechanism - present your sales argument Goal = Easy + Better + New + Different 5) Final CTA Goal = Take Action! Sell the call, not the offer

Getting leads with paid ads but no real clients? Leads coming in but no one’s converting? You’re not alone. I know it can be really frustrating and stressful. Especially when you are too dependent on referrals and don’t know when the next client will come. Here are 3 main reasons why your leads are not converting -  1. You don’t understand their problem deeply 2. They don’t trust you 3. They are not sure if you are the best solution for them Right now what you are doing is -  1. Running ads 2. Sending people to your website/landing page The problem -  It is not your ads but the website/landing page. Because the current website/landing page you have is not optimized for conversions. No matter how much you are spending on ads if your website/landing page is not optimized, your campaign will fail. The solution -  Now the solution for this problem is that you need a funnel that is fully optimized for conversions. This means when you send people on it, it will convert them into super-interested leads. A highly optimized funnel will help you do these 3 things -  1. Your target audience will feel you understand their problem 2. They will trust you 3. They will feel you are the best solution for them Now you know how to fix your campaign. You have 2 options, either fix it by yourself or if you don’t have time and want me to do it for you, just DM me. Then we will see if we are a good fit or not.

Your Ad Camapign doesn't worked if......... Ever wonder why your paid ads aren’t driving the growth you expected? It’s frustrating, right? You pour your budget into a campaign, but the results just don’t match up. You start questioning everything—your strategy, your target audience, even the product itself. But the real problem might be something more fundamental. It is " NOT DEFINING CLEAR GOAL" Here’s a story: A few months ago, I worked with a startup that had an amazing fitness products. They were running paid ads across multiple platforms, but their sales were limited. They couldn’t figure out why their ads weren’t converting. I sat down with their team, and we took a closer look at their campaign. The first thing that stood out was their lack of clear objectives. They were running ads to "increase sales," but without specific targets or understanding the customer journey, they were essentially shooting in the dark. We redefined their goals—specific, measurable, and tied to each stage of the customer journey. From there, we tailored their ads to meet these objectives. And guess what? Conversions started to climb. So, Before you spend another dollar on ads, ask yourself: What exactly am I trying to achieve? Define it. Measure it. Then watch your campaigns transform. Paid ads are powerful, but only when you have a clear vision of where you’re heading. Ready to set clear objectives and grow your business? Let’s connect and make it happen. ----------------------------------------------------- P.S. I help you to grow your business with my paid ads techniques. DM me to get started Found Useful Follow for more Repost to share♻

Why is pairing email flows with paid ads crucial for maximizing your ROI? Paid ads grab attention. They bring people to your site and get them interested. But what happens next? That's where email flows come in. They keep the conversation going. Email flows nurture leads that paid ads attract. They guide your audience through the buying journey. From a curious visitor to a loyal customer. Think of paid ads as the spark. And email flows as the flame that keeps burning. Together, they create a seamless experience. Your ads bring in the traffic. Your emails close the sale. Maximize your ROI by combining these powerful tools.

The Curious Case of Paid Ads Paid advertising can be a powerful tool for boosting your clinic’s visibility and attracting new patients. But is it right for your business? Will it yield the results you expect? Let’s explore the pros and cons of paid ads and help you decide whether they’re the right fit for your clinic!

Are your paid ads really delivering the ROI you anticipate? Many businesses start out using paid advertising, hoping for overnight success but often end up wondering if their efforts are truly effective. With no doubt that paid ads are the magic pillars to transform a D2C brand, it becomes easy to start wondering, Am I maximizing my return on every dollar spent? While traditional marketing provides only a basic number of exposures and reach, whereas digital ads come with traceable metrics such as clicks, impressions, and conversions. But does a higher click-through rate actually translate to better brand loyalty and long-term customer value? So now that we've got this background out of the way, let's go back to the central question, How do you measure the true ROI of your paid ads beyond the basic numbers? Let's take some measurable examples: ✅ 30% increase in conversions from a targeted social campaign.  ✅ 25% decrease in customer acquisition cost after running the ad creatives through A/B testing. It gets tricky from here. How does one possibly measure brand awareness, customer sentiment, or the impact of one ad on lifetime customer value? These are still a little more elusive. It's a choice between two meal deals at a restaurant; one leaves you with much more food upfront but the other is going to leave you feeling fuller in the long run. Which one will give you better value, really? Take some time to reflect, Are your paid ads just an expense or a strategic investment for your D2C brand's future? #PaidAdsROI #D2CMarketing #MaximizeGrowth #DigitalAdsStrategy #CustomerLoyalty

What if you could never lose money on paid ads again? Does that sound too good to be true? Well, it’s not magic, it’s math…. One of the biggest mistakes many businesses make regarding their paid ads strategies is that they don’t understand the math. You see… Running profitable paid ads campaigns comes down to knowing your numbers. When we look at most failed campaigns we can see before any money was even spent that things weren’t going to work out. It’s pretty surprising to see…. What’s even MORE SURPRISING is when businesses try and ask us what their ad budget should be…… If you knew how to calculate the profitability of your paid ads campaigns you’d know exactly what your budget should be. Turns out you don’t have to be a fortune teller to be able to do it. (Just a Wizard) I’m going to break it down and make it simple…. You take into account your ad budget, cost per lead, cost of your product/service, and estimated conversion rate. This total gives you the marketing math to be able to see if you’d have a chance at being profitable. Still with me? If not you’re in luck because… We’ve put together a super simple calculator that makes this entire process really easy. Link is in the comments!

How to Use Paid Ads to Increase AOV Pre and Post Purchase When it comes to scaling a brand, it’s not just about driving traffic with your ads, it’s about using those ads strategically to increase your average order value and maximize the lifetime value of your customers. Here’s how you can do it: Upsells and Bundles: Use your ads to promote bundled products that offer more value together than separately. Craft ads that highlight these bundles and explain why they’re the best deal. This approach encourages customers to spend more, boosting your AOV. Post-Purchase Strategies: Don’t stop your ad efforts once a purchase is made. Use ads and email flows to offer discount codes for future purchases or promote exclusive deals. Leverage Scripts to Boost AOV: In your ads, have talent mention why they bought multiple products and who they bought them for, whether it’s for coworkers, family, or as a gift. Let them explain why the deal was too good to pass up and how the product bundle makes sense. Remember: One purchase per customer is tough to sustain. By using ads to optimize for a higher AOV and nurturing repeat purchases, you're going for lifetime value. Always think beyond the initial sale

Here’s what I learned after 3 years of running paid ads for my 6-figure clients… Paid ads can be split into two strategies: 1. Asking This is based on the old way of doing marketing… Where you just grab their attention on the ad itself. You move them into a landing page, go through the process of a discovery call, and then a sales call. Now with this, you still have a chance to convert... ...but from a monetary perspective, the cost will be higher, because you didn't build trust. This is why you always want to be… 2. Giving The goal is to send them to a landing page where you can give them your lead magnet. By giving something, you’ll have more conversions. Then, you'll move them into a sales page with a VSL (Video Sales Letter). While simultaneously building their trust through welcome and sales sequences. By watching the video, they’ll become aware of their problem and the solution. Plus, they’ll know they can get their dream outcome with less effort and less sacrifice. By doing this you’ll be able to move them into a discovery call, then a sales call, and finally close them. With this strategy you: - Stacked value - Built trust - Raised the awareness of your brand - Raised conversions - Lowered the cost of conversions Giving > Asking ’’Give, and it will be given to you.’’ - Luke 6:38

What's the purpose of your paid ads? If you don't know or instantly say sales, chances are you're frustrated with the results. Paid ads are often seen as a silver bullet for sales and it's a dangerous mindset as it often leads to disappointment, which leads to you pausing them and being frustrated with the money you 'wasted'. So let us get clear, paid ads are designed to collect CUSTOMER data via promoting your products to relevant people who visit your website, like and trust the brand which results in a purchase. So you're paid ads did their job and made a potential customer aware of your brand/ product, but it was the website that tipped them over to purchasing. Notice in that timeline Ads only got them through the door, the rest is up to your website, brand and emails!