Kevin Brkal’s Post

Cold Emails vs. Paid Ads: Which Strategy Wins? Cold emailing has been a go-to strategy for a while now. By leveraging the law of averages, you can estimate how many prospects might respond—but with smarter tech and stricter domain filters, deliverability issues are becoming a real headache. On the flip side, paid ads can offer quick visibility, but if not managed carefully, they can drain your budget fast and lead to high churn rates. So, what’s the winning strategy for you? Is it the targeted reach of cold emails or the broader exposure of paid ads? 🤔 Let’s hear your thoughts!👇

Struggling to get consistent high-ticket clients with paid ads? The problem isn’t the ads—it’s the offer. Here’s how to solve this: 1. CMake sure your offer is world-class The 6 Pillars of a World-class Offer 3S formula You solve: -1 Specific problem -1 Specific person -1 Specific way The promise = New + Desirable The ultimate outcome has to be what the market wants! You want to build the offer around what the market desires, not around your skillset or what you “think” they want! Guarantee What happens if this doesn’t work? Unique mechanism & differentiation WHY does your method work so well? What makes it different? What’s your secret sauce for getting results? Social proof Without clause You achieve all the results, without X, without Y After you dialed in your offer, it's time to take care of your ads: The Structure of a Winning Video Ad 1) Attention = First 10 Seconds Specific market callout (the way they identify themselves) - Call out the most ideal client in the market: State offer - Speak to desires/dreams Use a without clause 2) Prove The Claim Client results Track record Personal results Averages 3) Light CTA Invite them to book a call or take the next step in the funnel 4) Reason Why/How This Works Expand on your mechanism - present your sales argument Goal = Easy + Better + New + Different 5) Final CTA Goal = Take Action! Sell the call, not the offer

Struggling to get consistent high-ticket clients with paid ads? The problem isn’t the ads—it’s the offer. Here’s how to solve this: 1. CMake sure your offer is world-class The 6 Pillars of a World-class Offer 3S formula You solve: -1 Specific problem -1 Specific person -1 Specific way The promise = New + Desirable The ultimate outcome has to be what the market wants! You want to build the offer around what the market desires, not around your skillset or what you “think” they want! Guarantee What happens if this doesn’t work? Unique mechanism & differentiation WHY does your method work so well? What makes it different? What’s your secret sauce for getting results? Social proof Without clause You achieve all the results, without X, without Y After you dialed in your offer, it's time to take care of your ads: The Structure of a Winning Video Ad 1) Attention = First 10 Seconds Specific market callout (the way they identify themselves) - Call out the most ideal client in the market: State offer - Speak to desires/dreams Use a without clause 2) Prove The Claim Client results Track record Personal results Averages 3) Light CTA Invite them to book a call or take the next step in the funnel 4) Reason Why/How This Works Expand on your mechanism - present your sales argument Goal = Easy + Better + New + Different 5) Final CTA Goal = Take Action! Sell the call, not the offer

Paid Ads Lead to Organic Growth—Here’s How It’s not just about getting leads today. A good client acquisition system fuels your referrals too. Here’s why: When you have a system in place for attracting new clients—like running targeted ads—you’re reaching people outside your usual network. These are clients you’d never reach through referrals alone, with different budgets, tastes, and project sizes. And the more clients you bring in through paid ads, the more opportunities you have to create great work, which leads to…more referrals. Paid media doesn’t just fill your pipeline, it expands your network, giving you more visibility and organic growth down the line. Think of it like this: Ads bring new clients in the door, and your work keeps them coming back—with referrals and recommendations you wouldn’t have otherwise. Ready to expand your reach and fuel organic growth? PS: Came across this modern gem while exploring.

''I Paid $2,400 Just For Paid Ads Last Month!'' 😱 ''Wow! 😲 Did you? 🙂 In that case, you must have made a massive return.'' 😍 "Oh, yeah. I didn't think of it that way." 🙄 People are afraid to invest in themselves, and I don't get it. Whatever assets you have, they lose their value over time unless you invest with them. I, for instance, do not invest in dentists. I brush my teeth 2-3 times daily. I have never had any problems. Only the four wisdom teeth were pulled out from my mouth, and that's all. There's no reason not to use our time wisely and fix things while they are still healthy. Time is your asset. Invest it wisely. Your income is your asset. So, use your 'KING' – the free cash flow – and invest in your marketing campaign. Focus on these positives: ✅Highlight Direct Benefits: Focus on delivering direct benefits to the target audience. ✅Consistent Updates: Keep them engaged with frequent, valuable posts. ✅Expand Campaigns: Increase email campaigns with valuable segmentation. ✅Attract More Leads Through Paid Ads: Create paid ads (with life-enhancing benefits) to catch attention, spark curiosity, and lead potential customers to sales funnels. Also, to encourage them to recommend products to their friends. ''I go for it.'' ''Wow! 😲 You are a doer! 🙂 You will make many people's lives better, I am telling you. Imagine what kind of return it will mean for you'' 😍 #emailmarketing #digitalmarketing #ecommerce #onlinemarketing #socialmediamarketing

Reach Your Target Clients with Paid Ads! Google and LinkedIn ads are powerful tools for logistics companies to get in front of decision-makers. Target the right people with the right message, and drive your business forward with paid ads. Need help setting up a paid ad campaign? Drop a comment below, and we’ll help you out!

7 Ways to Use Paid Ads to Drive Traffic to Your Website

Can paid ads truly skyrocket your lead generation and sales? You might be surprised! In the fast-paced world of digital marketing, Paid ads have emerged as an undisputed champion. But why are they so effective? Firstly, they offer precise targeting. You can target by region, interests, age and more. This means your ad is shown to those most likely to convert. Secondly, it's all about speed. Organic growth takes time - Paid ads deliver immediate visibility. Finally, it comes down to scalability. As your business expands, you can increase your ad spend proportionally for greater reach and impact. So next time when planning a marketing strategy, don't overlook the power of Paid Ads! Remember - Effective advertising isn't an expense; it's an investment in growing your business.

Running paid ads won't fix your business. Paid ads can help a business get more leads, but they're not a fix-all solution. Say you do get some leads, but thinking ahead a little further... Where do they go from there? Your outdated website with old offers? Your inactive social channels? Your Google Business Profile with 1 or 2 reviews and no updated photos? That's not a good starting point for your brand. Try starting here instead - before throwing money at ads: 1. Ensure your website is updated, speaking to your target audience and that your CTA is very clear. 2. Update your Google Business Profile with accurate details about your business and get some good reviews for social proof. 3. Post some valuable content to your social media channels - focusing on the 1-3 channels that your ideal clients actually frequent. From there, you can layer in some paid efforts. --- ➡ Want more practical, actionable marketing advice? DM me your email, and I'll add you to my no fluff newsletter. I send it 1X per week; it's just a 3-minute read. #marketingstrategy #marketingadvice #smallbusinessmarketing #newsletter

Getting leads with paid ads but no real clients? Leads coming in but no one’s converting? You’re not alone. I know it can be really frustrating and stressful. Especially when you are too dependent on referrals and don’t know when the next client will come. Here are 3 main reasons why your leads are not converting -  1. You don’t understand their problem deeply 2. They don’t trust you 3. They are not sure if you are the best solution for them Right now what you are doing is -  1. Running ads 2. Sending people to your website/landing page The problem -  It is not your ads but the website/landing page. Because the current website/landing page you have is not optimized for conversions. No matter how much you are spending on ads if your website/landing page is not optimized, your campaign will fail. The solution -  Now the solution for this problem is that you need a funnel that is fully optimized for conversions. This means when you send people on it, it will convert them into super-interested leads. A highly optimized funnel will help you do these 3 things -  1. Your target audience will feel you understand their problem 2. They will trust you 3. They will feel you are the best solution for them Now you know how to fix your campaign. You have 2 options, either fix it by yourself or if you don’t have time and want me to do it for you, just DM me. Then we will see if we are a good fit or not.