Funsho Felix’s Post

Becoming a cult brand is a goal for many companies, but it’s essential to approach it correctly. Brands should focus on becoming their best version instead of trying to be the next big thing. This means identifying their strengths and weaknesses, listening to their customers, and committing to their values. By doing so, brands can build a loyal following of customers who appreciate and advocate for their brand, ultimately making it successful.

Brands aren’t Root Cyclones. They don’t operate in vacuums. Bad pun, I know. But not as bad as pretending your brand acts in isolation from the world around it. Yet, that’s what so many brands do. They act like customers: - Only buy their products. - Aren’t affected by the world around them. - See their brand as the center of the universe. And then get surprised when their brands get affected by greater forces. Forces they ignored. Forces they didn’t plan for. Your brand exists in a context that you don’t fully control. Your customers have lives that are much deeper than your brand. And they live in a world that shapes them much more than anything you do.

𝐁𝐮𝐢𝐥𝐝 𝐚 𝐯𝐢𝐫𝐚𝐥 𝐛𝐫𝐚𝐧𝐝 One difference between ordinary brands and outstanding organizations is the power of their brand. To be build a valuable brand, spend resources to: 1. Tell relatable stories 2. Become recognizably different 3. Develop credibility and consistency 4. Think long term This explains, why the most recognizable brands, enjoy the most patronage, due to their ability to build trust, consistency, reliability, and the emotional connection that they have established over the years. According to research, 71% of customers, claim they will always return to patronize a brand that they trust. In the business world, trust is a currency. That is why most Big brands, take complaint seriously and have created a system that guarantees good customer experience. There is so much advantage in building a reliable brand, which includes the ability to : 1. Earn the customer loyalty 2. Attract lucrative business deals 3. Become the customer first choice Most outstanding brands, makes effort to become successful from the onset. That is why, they create systems that will make them to be known for their innovation, quality, emotional connection, shared values and responsibility. ━━━━━━━༺༻━━━━━━━ Follow 𝙄𝙨𝙖𝙖𝙘 𝙉𝙬𝙖𝙣𝙮𝙖𝙣𝙬𝙪, to convert your frustration into greatness, your weakness into strength, challenges into opportunities, and pain into gain.

🛖A brand must creates a sense of ታማኝነት and ቤተሰብ. Win-win situation is not about having a good product. It’s the process of coming up with a master story, or a compelling story that customers can identify with their own norms, and that brings them together in one cause. Hence, your brand should be meaningful more than a mere exchange; it should be a brand that creates a sense of loyalty and a family. I have a Question for you🫵: 🤔What is that one thing that your favorite brand does which makes it seem like you’re part of it? Post your thoughts in the comments section below! Coming soon…

Some brands are better at overall brand building than others. 🤷🏻♂️ And this is true even for well-known, established, loved brands. 🤯 As you know, brands influence our purchasing decisions. → And certain elements play into us recognising (and buying from) a brand. → Things that go beyond logos and colours. Linking one brand to a core offering in our minds. → And encouraging us to think of a company when making a purchase in a specific category. Last week we played a game with 5 random brands, to see just how much ‘stardom’ each of these brands have. And here are the results.

It's the nature of a marketer to read case studies, get inspired by another brand, see what they did to achieve such success, and figure out how you can adapt and replicate it for one that's authentic to your own client/brand. Great read from VinePair this morning on the rise of YETI and how they became the lifestyle powerhouse that I can't go a day without seeing. 😎 A brand that requires NO mentions of their brand in their ambassador program. (What other brands have this in their contracts?) 💎 A brand that has grown organically because of performance and simplicity. 💫 A brand that remains authentic with consistent product innovation. Check out the article link in the comments.

Differentiation is hard. Especially for founders who have already built a product/service that works. Most brands struggle to differentiate because they start with a product/service, and then they focus on finding a way to brand that product. But what ends up happening is they have a product/service that is basically the same as everyone else's… Then it becomes increasingly different to communicate their unique value proposition to the market without lying or fabricating details. Start with a brand. Think of your brand as an expression of your core values and beliefs. Then build a product/service around this expression. It’s a materialization of these values or beliefs. This gives you the freedom to make whatever you like, so long as it represents your brand. Which gives you total creative freedom to be different. You can make something that none of your competitors are making because you have been clear about what you stand for. This is what your customers truly care about. 

Build a brand that not only stands out but also stands for something greater. In today’s world, consumers are more aligned with brands that have a clear purpose and mission. Ask yourself: - What does your brand stand for? - How does your mission resonate with your audience’s values? When you align your brand’s mission with what truly matters to your customers, you’re not just selling a product—you’re creating a movement. Take the time to define your brand’s purpose clearly and communicate it consistently. This is how you build a brand that lasts and makes a meaningful impact.

Did you know that only 25% of brands are seen as distinctive by customers. The other 75%? They just blend in, take on the flavor of things and thus, like a wallflower, ultimately engage no one. Building a unique brand gives your fanatics something to interact with, so they’re not just transacting with your company. How do you achieve this uniqueness? Through what we call, “SOLENESS.” The process of SOLENESS is finding and claiming a market position that you can own and retain. With this kind of distinctive brand and product, you don’t need to compete any of the traditional and tangible marketing comparables, you just need to compete for attention.

Why Authenticity Wins in a World of Filters?????? In a world obsessed with perfection, embracing a genuine, unfiltered brand may feel risky. But authenticity brings an unparalleled advantage: TRUST. A brand that’s real and relatable forges connections that polished facades simply can’t. Here’s why choosing authenticity over perfection creates real value: 1️⃣ Builds Trust: Honesty and transparency resonate, creating loyalty that lasts. 2️⃣ Drives Engagement: Real, relatable brands spark conversations that matter. 3️⃣ Creates Connection: People are drawn to brands that make them feel seen and understood. 4️⃣ Stands Out: In a sea of gloss, a genuine approach is refreshing and unforgettable. 5️⃣ Inspires Loyalty: When your brand feels authentic, people are more likely to stick around. Be the brand that’s a breath of fresh air—dare to be real in a world of filters.