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View profile for Solitaire Townsend, graphic

Chief Solutionist & Co-Founder of Futerra / Chair of the Solutions Union / TED speaker / Forbes blogger / UNFCCC Film & TV Culture Committee / Read my award-winning book: The Solutionists. 🌟Autistic🌟

Storytelling is the programming language for a human being. This Futerra paper on imagining new climate narratives is one of the most fascinating projects I've ever worked on. Lots of other Futerra thought leadership projects are super-actionable guides or practical templates for change - this work is much bigger in ambition. Stories To Save The World reveals giant narrative arcs that weave through our public discourse, pop culture and our own story-obsessed minds. Hacking these ever-present story arcs is urgent and could change everything. As always, Futerra insights are free to download so as many people as possible can build on, invent from and use this resource in their own work! https://lnkd.in/e3PpJ9f6

Priscila Freitas

Senior Brand and Product Leader | Head of Marketing and Innovation | Design Strategist

3w

Truly love this. There is a fifth story, which I would call “Human Kindness”. This is us, remembering the key evolutionary trait that made our species different than all others is that we have unprecedented ability to love, and moving that loving energy to resignation from violent structures, forgiveness and reconstruction. Perhaps an idealistic utopia, but one that I would like to still live by as a pathway to follow.

Laura Duarte

Service Design I Design Strategy I Inclusive Futures

3w

Could we have one that is called stories to save us from extinction? Something about us saving ourselves. Sometimes I think with the narrative of saving the world and the planet we reinforce this idea that is an option and we are doing a favor. The separation between us and nature.

Flor Maria Cruz

I'm Flor Maria, and I help climate action leaders take their vision straight to the bank with winning proposals and strategic connections | LinkedIn Ghostwriter | Mad Men obsessed.

3w

We're all natural gossips and eavesdroppers at heart—always have been. Solitaire. That's why we can't help peeking at other people's texts on the subway or listening in on conversations at coffee shops:) So, stories hit differently than stats. Our brains are wired to learn through "what happened next?" not "here's a spreadsheet." In the end, bringing awareness to climate action/change has a lot to do with marketing. Storytelling is the core principle of persuasion. Of selling, whether it's an idea or a product. It makes perfect sense why the climate message starts clicking when it feels like we're peeking into someone else's journey rather than sitting through another lecture. Loved this post. Thank you.

Holly Jonas

International lawyer, non-profit leader & freelance journalist

3w

Super interesting and inspiring as always, Solitaire Townsend! 👏🏼👏🏼 I love the examples of different story frames. I'd love to hear more about the behind-the-scenes process to identify and whittle down the list of 10, if you're able to share... I can imagine it was a lively process. Are there any story frames that were not included that get 'honourable mentions' in your eyes or that might feature in an eventual Part 2? cc Thomas Coombes for interest

Natalia Alvarez Gonzalez

UX Research | Service Design |Sustainability | Digital Accessibility | Digital Marketing

3w

Ughh, I loved this so much. During my academic life I have been so interested in storytelling and myths in adaptations (mostly books to films) and I loved seen storytelling applied from the perspective of climate change. Super inspiring and helpful to understand and evaluate the stories that actually shape us individually and collectively. Thank you for this amazing post 🙏🏽✨

Alexia Lafeuille

Impact Producer at WaterBear Network

3w

One of the most insightful reports I've read on storytelling and narrative frames for impact, thank you for sharing!

Rachel Savage

Helping founders and teams to capture the words of their purpose-led story and connect with their people and customers | Brand New Story® founder and creator | Story & Content Strategist | Copywriter

3w

Love this Solitaire Townsend the transformation of society will happen though the evolution of millions of stories, such exciting times we are living in where we get to write them.

Antonio Vizcaya Abdo

LinkedIn Top Voice | Sustainability Advocate

3w

Thanks for sharing, Solitaire Townsend! The idea of storytelling as humanity's "programming language" is both profound and timely. The ability to reshape climate narratives by tapping into universal story arcs offers an intriguing way to inspire action and reframe our collective understanding of the climate crisis.

Pauline Misery

Sustainable Marketing and Brand Strategist | I help brands lead with purpose to create positive impact for people and the planet.

3w

I joined a webinar you did on this a few months ago and I absolutely loved it! Since then, I have been using one of the stats (we are 22 times more likely to remember a story than any other communication) constantly. Thank you for that!

Raysa França

Climate Philanthropy Advisor | Bringing joy and community to sustainability careers through events, facilitation, speaking, and education.

3w

I found this guide at COP28 and it was one of the most useful pieces of info I've ever seen on the subject, and I still consult it from time to time whenever I'm doing climate-nature comms. Thank you for such a good work done!

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