Gabriel Suárez Ortega’s Post

We’re the Agency of the Year at the 25th Effie® México! 🥇🎉 This award is proof that when creativity and strategy come together, great things happen. To our team, partners, and the brands who inspire us every day – thanks for believing in us! 🏝 ____ About: ISLA is the first Creative Agency in Latin America with the mindset of a Business consultancy. Born at the intersection of creativity, strategy, media, and data, it is capable of transforming brands’ business and making them a part of popular culture. Our purpose is to help the new generation of marketers transform the headwinds and volatility of this new era into tailwinds that propel them towards achieving their challenging business goals.

Cannes Lions Day 1: The first Grand Prix and Gold Lions have been awarded – so what do they tell us? Here are a few top-line thoughts from the opening day’s results in Lions Health, Outdoor, Print & Publishing and Audio & Radio: Big brands are back: Jury presidents made much of the fact that mega brands like Coke and Magnum have been producing outstanding work this year. The emphasis seems to have shifted towards ‘commercial creativity’ – rather than purpose for its own sake. Using creativity to drive business growth is absolutely on message at Lions 2024. Purpose moves centre stage: That said, there are also some potent examples of how purpose can become part of the commercial heart of a campaign. Coca Cola’s Recycle Me and Pedigree’s Adoptable both placed purpose at the centre of their winning campaigns. AI is already making its mark: Lions Juries don’t like tech for tech’s sake – but they do admire a clever AI-powered campaign. Siemens’ success in Pharma with Magnetic Stories - and an Outdoor Grand Prix for Pedigree’s adorable Adoptable - are powerful advocates for mashing AI together with great creativity. Shared success: There was plenty of success on day one for entries from the Middle East, India and Latin America. BBDO Dubai’s Child Wedding Cards looks like it will be one of the week’s high impact success stories, after picking up a Grand Prix on day one. Laughter is the best medicine: The Cannes Lions team let it be known that humour would be celebrated this year – and early award winners have shown this to be the case. Specsavers’ Misheard Version and Dramamine’s The Last Barf Bag are both worth checking out if you want to see how humour can lift even the most unlikely products and services. As Jefferson Starship might plausibly have said: “We built this city on sausage rolls”. Looking forward to a fascinating day two, with numerous entertainment and craft awards up for grabs. If you’re in Cannes, don’t forget to read the Lions Daily News…

Cannes Lions International Festival of Creativity, we need to talk… Year after year you have challenged me to be bold, be creative, be effective, be efficient. Immerse myself in the business, build strong agency partnerships, and fuel my strategic thinking. For a long time, I believed that self-improvement was the key to joining the elite conversations at the Cannes Lions International Festival of Creativity. After years of learning from industry giants like Peter Field, Mark Ritson Byron Sharp Orlando Wood James Hurman I felt ready to be part of that dialogue. But Cannes, we seriously need to talk. The reality is that attending to the “Athens of marketing and creative effectiveness” remains a distant dream for many of us as the cost of participation is prohibitively expensive. To my fellow marketers who feel the same: I HEAR YOU! We are expected to push the boundaries of creativity and effectiveness, yet we are often left out when it matters most. And to Cannes, you are truly an inspiration for many of us, but when talking about consumer centricity, you need to revisit your business model to give us some entry level. Common, be creative 😊! Until we can meet physically, I will continue to advocate from the distance the spirit of Cannes Lions—effectiveness’s, boldness, creativity—as a state of mind. Looking forward to meet in the upcoming years, Gaby #MarketingLife #CannesLions #CreativeExcellence #IndustryChallenges #StayConnected #MarketingCommunity

Keeping you ahead of the curve with the latest marketing news and industry trends that unfolded this past month. We saw Cannes lions announcing their winners and brands gearing up for the upcoming Olympics in Paris and much more that has been happening around that. Here is some trending news that has been making rounds lately. #marketingnews #trending

Heading to Cannes this month? Join executives from Nielsen and TikTok as they discuss how marketers can measure success in the ever-changing digital landscape.

🏆One of the biggest challenges when working on multi-regional campaigns 🌎 is to find an insight that is new, distinctive and one that can travel across the globe. Another significant challenge of Effie cases is to present the results 📈in a way that they support your goals and objectives, are well presented, coherent and bulletproof despite questioning 🏹by experts from various backgrounds and industries: Andrew Gardner, Amy Wright , Shweta Harit , Neal Davies, Shaun Dix , Lucas Conte Viktoria Williams, Alessandro Manfredi, Effie Worldwide #effies

Industry awards are everywhere... I say, sitting in the sunshine in the south of France 👀, but do they really matter? Beyond the glitz, they can boost morale, attract business, and validate hard work. Yet, with rising costs, is it time to demand more? Are awards just for show, or do they prove true success? With entries at Cannes Lions shifting towards effectiveness, it’s clear agencies seek proof that their strategies work. This year, entries into the Effectiveness category hit record highs. The shift towards effectiveness is not just a trend but a necessity. Agencies and brands are chasing proof of real impact, not just shiny trophies. I caught up with Laurent Simon, Susie Walker, Pablo González de la Peña, Brent Nelsen, Guy Melzack and Matthew Waksman who emphasise that awards should showcase how creativity drives tangible value for brands and society. Link to full article in the comments! #awards #advertising #canneslions #brands #creativity #effectiveness

Enjoyed the DEI discussion at the Marketing Society brunch and the 3 big themes: 1. You must ‘show up’ before you ‘show off’, 2. You need to be bold and stay bold, 3. There is rightly a big expectation on CMO’s to jointly lead on this.

What were the biggest trends at Cannes Lions 2024? 🌟 I personally didn't attend this year’s festival but stumbled across a short article by Lou Paskalis that outline some interesting takeaways: 📈 RMNs are booming: Retail Media Networks are capturing attention with premium experiences and first-party data. Demand set to outpace supply! 🔄 Publishers pivot: From content to commerce, publishers are now focusing on direct sales. (lower funnel) 🌍 Sustainability strides: New frameworks aim to reduce the industry's carbon footprint. At least a starting point... 🏀 Sports culture reigns: Stagwell’s "Sport Beach" underscored the power of sports in connecting with audiences. 📰 News resilience: Despite challenges, quality journalism seeks sustainable ad support. And his last point that I 100% agree with: ✨ Serendipity wins: Cannes Lions' magic lies in unexpected, valuable encounters. If you were at Cannes Lions International Festival of Creativity this year, let me know if anything else stood out to you in the comments below (where I also placed a link to the article)! 👇 #CannesLions #Advertising #DigitalMarketing #Sustainability #Innovation

20 Effie Awards Latin America shortlists! Huge shoutout to our teams for their creativity and dedication, and a special thanks to our clients—Gatorade, Xtra Flamin’ Hot, Amazon Operaciones Mexico, Rockstar, Doritos, Sabritas, and María Gamesa. Let’s keep pushing boundaries! 🚀 ____ About: ISLA is the first Creative Agency in Latin America with the mindset of a Business consultancy. Born at the intersection of creativity, strategy, media, and data, it is capable of transforming brands’ business and making them a part of popular culture. Our purpose is to help the new generation of marketers transform the headwinds and volatility of this new era into tailwinds that propel them towards achieving their challenging business goals.