Global Alliance For Green And Gender Action (GAGGA)’s Post

Ever wondered what kind of roles exist in the Public Relations industry? 💼 Here’s a list of some exciting PR career paths you can explore: ⤵ 1. Talent Manager – Representing and managing public figures or influencers, ensuring they align with the right brands and opportunities. 2. PR Specialist – Creating and maintaining a positive public image for companies or individuals. 3. Social Media Manager – Overseeing and managing a brand’s presence on platforms like TikTok, Twitter, and LinkedIn. 4. Communications Manager – Developing and overseeing a brand’s communication strategy, internally and externally. 5. Copywriter – Crafting compelling content that resonates with audiences across various platforms. 6. Creative Director – Leading the creative vision behind PR campaigns, ensuring they are visually and thematically engaging. 7. Communications Director – Steering the overall communications strategy, ensuring consistent and effective messaging. 8. Publicist – Ensuring individuals or brands get the right kind of media attention. 9. Media Relations Professional – Building and maintaining strong relationships with media outlets to secure coverage. 10. Public Affairs Specialist – Managing public policy communications and building government relations Ready to embark on a PR journey? Follow us @savvymediaprsolutions for more opportunities #TuesdayCareers #PR #Jobs #ExplorePR #SavvyMediaAfrica #Media

As we celebrate World Public Relations today, it is important to note that PR is now in the digital era. Traditional PR is no longer fashionable because the audience today consumes information on digital platforms/channels, the content and its language have changed, it is now multimedia and their attention span is now small. You better be captivating, motivational, inspirational, and attractive. Currently, Governments are struggling with public communications that have moved to digital platforms. They have to evolve and use digital platforms to drive policy advocacy. Executives are now being held accountable on digital platforms. Their availability to engage is no longer optional. They have to show up and get instant feedback. Organizational communications seem to be held accountable from the top. Trust and accountability are key values in organizational communications. Your brand promise is no longer in the products and services but in the character of the organization and its mission and values. As we move into the future, public relations is no longer an option but a critical need for organizations. Your reputation management and projection in the marketplace are equally judged on your participation in social issues including abhorred and unconventional things like politics. Corporates have suffered the wrath of their customers when they are seen to stand on the fence on matters that require social change. Social impact includes supporting good governance and freedoms that affect those societies that are a marketplace for many brands. Stakeholder management, Crisis, and reputation management, and ESG are critical pillars of communications today. As I conclude, that technologies such as AI are supportive tools for PR today. They help us with collecting data, insights and making the right decisions when it comes to observing consumer/stakeholder behaviour. We cannot be left behind in the adoption of AI and Big data technologies. PR without Insights and Big data is like shooting in the air. This is the era to be more intentional and focused on the changes happening in the marketplace and helping brands position themselves in a better way that has a return on investment. #WorldPRDay2024 Public Relations Society of Kenya (PRSK)

Corporate communications and public relations teams have whiplash from managing political and societal issues. It is among the most challenging communication issues facing management according to the Page Society and PRovoke Media. Our latest project with NewsWhip explores how attitudes to speaking out on issues have changed quickly because of geopolitical and media issues. We shared our findings last night with comms leaders at a dinner in London. We’re building a peer community with NewsWhip as a safe space to explore these types of issues. We’ve seen a shift from activist leaders. Conversations have shifted from outside to inside the organisation. The report explores the role of companies is speaking out, how polarisation plays out in the media and society and what companies are doing about it. We’ve codified a foresight management framework to help comms teams plan. Corporate comms is uniquely placed to manage these issues because of its relationship perspective and combination of IQ and EQ. NewsWhip helps companies make sense of how issues are playing out in the media and public sphere in realtime and provides predictive insights into how they are likely to evolve. The report will be published on Monday and is based on 20 in-depth interviews with comms leaders in the EU, UK and US. Thanks to NewsWhip for supporting this work. It makes an important contribution to the role of corporate comms in management.

In case you are interested

Just as the month of March is significant for women and women’s right, July is becoming increasingly important for us Communications & Public Relations (PR) professionals because of World PR Day, launched in 2021 to forge a global agenda of enlightening the world about the PR profession. And as we wrap up the month, as much as i was ecstatic to be named on the 2024 Power list by GLG Comms and the Guardian, and the corporate comms professional of the year by Young Achievers Nigeria, I was equally excited to join Integrated Indigo Limited’s World PR Day webinar speaking on the theme “The Future of PR in a changing World”. Truth is, the theme is one that has lingered on my mind since i came across an article that noted that PR has become more challenging for professionals because of Artificial Intelligence(AI) - to which I completely disagree. As AI continues to develop, we cannot deny it will significantly impact all spheres of life, including PR. But AI is no match for human expertise, and therefore cannot replace humans in PR and Communications. It can, however, significantly enhance our capabilities. Just as there’s no dearth of information on Google for cooking Egusi soup, helping you and I prepare our Egusi soup in many different ways, there are also many AI tools for efficiency and productivity in PR activities. I watched a video on youtube where the chef used a blender creatively to make pounded yam, and the Ekiti babe in me leaped for joy as I looked forward to trying it out. That is how we should see AI - as an enabler. We should embrace AI, not compete with it. AI can make our work better, e.g. AI tools can help with media monitoring, provide data analysis and track market trends for more impactful campaigns and even provide templates for Crisis Communication. However, how you use these are unique to every professional and every organization. It’s never one-size-fits- all, so there will always be a place for human creativity.AI is best suited for handling repetitive, data-driven tasks. However, human skills such as creativity, critical thinking, problem-solving, sound judgement, empathy, and emotional intelligence are still required to make sense of data for meeting business objectives. My 5-year-old daughter once asked me “mommy, what exactly do you do at work?” I thought about how to simplify what I do in a way she would understand. Since her playtime at the moment involves dolls, dresses and make-up, my response to her was “I am the make-up artist of my organisation. I make my company look and feel good to everyone using various channels and tools”. So, I guess you can say AI is a powder brush in my PR make-up purse😊 Dear PR and Comms Professionals. No, scratch that. Dear everyone, do embrace AI for the value it brings, but keep in mind, AI is here to assist and enable, and not to replace. PS –Thank you @Indigo for having me, and so great to connect with such brilliant minds and co-panelists.

Interesting communications position here

Public relations, even as the name implies, has to do with professionals in the field having ample relations with their numerous publics, especially journalists. To be able to relate well with journalists and secure long-term relationships, PR professionals must ensure that they understand journalists and design how to use this understanding to grow their brand. Edward Bernays wrote in his book, “Crystallizing Public Opinion”, that “the field of a PR professional is the public mind.” Media Relations is the relationship between public relations professionals and media practitioners such as journalists, editors, or influencers to promote brand awareness and visibility for a PR professional’s brand or company. Read more>>> https://lnkd.in/dX5fCFVT

Good initiative #CommsAdda + Impact PR. I hope we have detailed findings. These are simplistic results, with 89% agreeing to the redundancy of Press Releases. The press release is an official document (and statement, usually on the company's letterhead) and is often mandated for uniform distribution of price-sensitive information, especially for the listed companies. The redundancy views seem to consider, every media house vying for exclusive / breaking news (though that itself has been made laughable especially by some TV channels, calling almost every development as breaking news). From a media perspective, I agree that it may be a good idea to convert the given information into news (add news value) to make it easy for the media to use it. My two bits.............

In today's fast-paced digital age, there's a growing belief that press releases are redundant and no longer an effective format for sharing company updates. This sentiment prompted us to conduct a poll to explore the current relevance of press releases. Understanding their impact and evolving communication strategies are crucial. Therefore, CommsAdda in collaboration with Impact Public Relations Pvt. Ltd. Pvt Ltd, conducted a survey to determine whether press releases still hold value in today's digital landscape. To gather insights on the relevance of press releases in today's digital age, we conducted a poll using LinkedIn and WhatsApp. Leveraging these digital platforms allowed us to efficiently record responses from a diverse group of participants. We targeted 3 main categories of respondents: •Corporate Communication Professionals •Public Relations Agencies •Key Stakeholders in Media Journalism Survey Overview Over a period of 30 days, we conducted a survey involving approximately 300 respondents. The poll was conducted on two platforms: LinkedIn and WhatsApp. Industry Breakdown: ~ PR Industry, Corporate Communication, Media Journalists ~ Profile Levels: Mid and Senior level profiles Key Findings ~Yes: 89% ~ No: 11% We hope you find it insightful, and we will be conducting similar research on RBM's (Relationship-Building Meetings) and authored articles soon. Please feel free to share your comments and suggestions. World PR Day #WeLeadComms#WeLeadComms#WeLeadComms Comms Forum Reputation Crafters PRCAI PR Society Delhi Anubhuti Yadav Dr Surbhi Dahiya (nee' Bhalla) Kulveen Trehan Prof. Diwakar Shukla Dr Dhruba Jyoti Pati Padmakumar K, Ph.D. PRPOI Tarunjeet Rattan Kulpreet Freddy Vesuna Minari Shah Seema Shah Ahuja Girish Balachandran Pradeep Wadhwa Rishi Seth IRPRA Mrinall Dey (He/Him) Bhaskar Majumdar Jyotsna Dash Nanda Amrit Ahuja Dr Navneet Anand Dr. Sarvesh Tiwari Rafi Q Khan Abhishek Gulyani Mukesh Kharbanda Deepshikha Dharmaraj

Journalists bring certain unique skills and values into the PR and Communications world. Here Cost-Cutting: You know what’s newsworthy and what’s not—what will be a feature, package, natsup, nats, straight-up, and what won’t even make it into the running order. With this knowledge, you know how to pitch it effectively to the media. As you leave the newsroom, you take with you valuable connections. As an in-house PR and Communication professional with a journalism background, you could significantly help cut costs on media relations. That is value. As a broadcast journalist, you are a natural at public speaking. Take up all those event MCing gigs and panel moderation opportunities for your company. Moreover, you could cultivate this skill internally. That is value. Strong Writing Skills: Speeches communicate better with your touch. As you assist in speech writing, you are best suited to strike the balance between public interest and the organization’s or government’s interest. Your 8 to 5 has been storytelling. Carry that skill with you as you transition. Perspective: See that hunting spirit you gain in the field? This will help you see stories and perspectives that few can see. How many times have you thought and decided on the spot? This is key in PR and Communication. The Future: Every organization now has a voice of its own. The PR and Communication landscape is transitioning from being heavily reliant on traditional media for publicity to owning their media, and journalists are a fantastic fit for this transition. Relations - Internal and External: The life of a journalist is heavily based on building and maintaining relationships. Your ability to build rapport and influence opinions is crucial in shaping internal and external perceptions, as well as managing stakeholder relationships. Adaptability and Versatility: Your experience with various media formats (print, digital, broadcast) allows you to effectively communicate across multiple platforms. So do not be afraid to make that transition, but come over ready to learn also. Next post: How to make that transition.