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Let's kick things off with clarity. Ensuring your marketing agency understands your business ambitions is crucial. It's about communicating your goals and expectations right from the start, to ensure a smooth journey ahead. Everyone needs to be on the same page and working toward the same objectives, so let your agency know what they are. Sometimes, however, businesses don’t have these defined. Depending on the skill set of your agency, they may be able to support you in developing them, as ultimately they provide the KPIs used to measure the success of the marketing activity. #AgencyCollaboration #BusinessGoals #b2bmarketing #smemarketing
