Sales have moved from the information age to the influence age, where influencing their thinking through stories and expertise is crucial. Businesses can no longer just give an overview document or featured based demo and expect their prospects to buy... Lead your potential clients to better business outcomes and you will make more sales 100%. How are you leading your client's during the sales process? #sales #salesprocess
Right on, Gavin! Storytelling > spec listing. Shifting focus to outcomes = game changer. Thanks for sharing!
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8moHow do you effectively lead your clients through the sales process in the influence age?