Gen3 Marketing’s Post

🇪🇺 With DealMaker Europe in the rearview mirror, it's time we reflect on how much fun was had by all. Fortunately, Hello Partner has a full recap, plus an interview with our Keynote Speaker, Dr. Nadia Morozova! Read the entire article to gain insight into everyone's favourite affiliate event and how Dr. Morozova thinks brands should harness community commerce to get a boost. Take a look now! 👉 https://bit.ly/3VU10ZZ #AffiliateMarketing #DMEURO24 #AdvertisingThatOutperforms #AffiliateIntelligence

🤝 Improving the connection between affiliates and operators through postbacks 💻 Tracking clicks via postbacks is essential for iGaming operators to optimize campaigns and maximize ROI. Experts from the latest SBC Webinar alongside Voluum, MediaTroopers and Income Access, A Paysafe Company shared key insights: 💡 Clinton Cutajar of MediaTroopers emphasized that postbacks help affiliates track when users click and convert into first-time depositors (FTD), enabling real-time campaign adjustments. 📊 Geoffrey Smorong of Income Access stressed the importance of real-time feedback: "Timely data means more profitable campaigns and more customers." However, challenges like server-to-server postbacks and data consistency can slow things down, leading to missed opportunities. 🔗 Want to learn more? Watch the full webinar via the link in the comments, available to watch wherever and whenever you like! 📖 Want to read more insights? Such as those from moderator Jessica Welman or Martin Kumiega of Voluum, who discuss the difference between paid media and SEO for igaming operators. Read the full article ⬇️ https://lnkd.in/gfBfbyYi #iGaming #PostbackData #AffiliateMarketing #MarketingOptimization #SBCWebinar

Boost Conversions This Holiday Season! ✨🎄 Affiliate marketers in regulated industries (nutra, crypto, iGaming, dating): the holidays are your time to shine! Create festive, compliant ads with: 🎨 Eye-catching visuals that follow the rules. ✍️ Seasonal copy that grabs attention (without exaggerated claims). 🎁 Tailored offers like gift cards & bundles. 📽️ Engaging videos with clear, compliant messaging. Want more information how to do this? Wellyou're in luck! Click the link and learn more 🔗 https://lnkd.in/e_hCsN4u . . . #holidaymarketing #affiliatesuccess #compliantads #socialmediaadvertising #advertisingstrategy #adcreative #advertisingindustry #adblocks #adaccounts #marketing #advertising #adaccountmanagement #digitalmarketing #socialmediamarketing #businessgrowth #marketingtips #advertising #socialmedia

It's all about the social media giants this week in FMTC's Affiliate Roundup, as Reddit, Pinterest, and Snapchat (oh my!) roll out new features and tools. Meanwhile, a new SaaS model for publisher tech emerges, saving marketers the "ad tech tax." Read more in the Roundup! https://hubs.la/Q02TPy7h0 #FMTC #AffiliateMarketing

ClearTrust is heading to Affiliate World Conferences Budapest! Are you facing issues with ad fraud and looking to optimize your ad spends or protect your monetisation efforts? We're here to help! Join us at Affiliate World Budapest to discover how our solution can safeguard your campaigns. Schedule a call with us and let's secure your ad investments together. Book a meeting with us- https://lnkd.in/gVbRrNDA #affiliateworldbudapest #optimizeadspends #monetizationprotection #adtech #digitalmarketing #programmaticadvertising #advertising #performanceoptimization #digitalads #advertisingsolutions #adverification #frauddetection #fraudprevention #ClearTrust

Day 1 of #PILIVEEUR24 is finally here, and LinkConnector is off and running! 🏃 Tara McCommons and Choots Humphries are on-site at Old Billingsgate and would love to meet you. If you’re attending, use the PI LIVE Show app to arrange a meeting and discover how LinkConnector’s cutting-edge tech is helping our affiliate and merchant partners stay one step ahead of the game. Plus, get a sneak peek into our 2025 innovations that will help boost your #performancemarketing profits! #affiliatemarketing #ecommerce

I was planning to share this article last week, but with all the fantastic news for the affiliate industry (looking at you, PI Live!), it got a little buried. But this is important! Partnerize's blog dives into the recent update from the ICO that could be a game-changer for cashback and loyalty programs. The key takeaway? The ICO suggests that implied consent might be sufficient for loyalty programs, even if a user rejects cookies. This could be HUGE for boosting engagement and maximizing rewards for program members. Of course, there's still a lot to unpack here - especially regarding the specific requirements for implied consent. But this update is definitely a step in the right direction for the future of cashback and loyalty programs. https://lnkd.in/ecP7p7De #affiliatemarketing #cashback #loyaltyprograms #cookieconsent #ICO #partnerize

🎳 Betting and iGaming are booming and evolving fast in 2024. Whether you're an affiliate marketer or just curious, now’s the time to dive in. New tech and shifting consumer habits are shaping the future of this industry. Want to stay ahead in iGaming? Check out our tips for running ad campaigns in collaboration with ClickAdilla ad network: https://lnkd.in/dMxZCHG6 #affiliatemarketing #KeitaroPartners

The "unknown unknown" issues are the subject of a lot of conversations we have with publishers and agencies alike. By using Moonpull to audit tracking and the effect of user consent, many of the issues can be identified and discussed with advertisers - or publishers can simply switch to an advertiser whose tracking can be verified as working as expected. "Affiliate tracking still gives rise to too many unknown issues when we’re deciding which brand or product to promote. What Moonpull’s tracking analysis does is to take the risk out of the process and gives assurance that a link will work and track before we run a promotion". Agencies managing programs should speak to Dan Amarquaye about how we can support your clients in this. Read more about this 'Flight to Quality' in the Moonpull blog: https://lnkd.in/eKzuyVra

The ASA has recently issued a series of rulings on prize promotions, affiliate links, gambling ads, and age restrictions for alcohol drinks. Read about these decisions and how they may impact your advertising strategies in this article authored by Hannah Potter, Emma Heron, Alexia Meade, Filip Badina.   https://lnkd.in/eiqqvaMv   #AdvertisingLaw #Gambling #AffiliateMarketing