As a designer who moved from the city to the mountains, I felt human-centered design was missing something. There was a gap between nature and design.
My curiosity took me places, I wanted to learn more about this gap in human-centered design and understand why sustainability is still not at the core of most businesses, design and innovation teams. Along the way, I discovered that:
- The speed with which we are asked to deliver projects leaves no room for other
than human-centered design.
- When the focus is human-centered or client-centered, we lose all context
needed for sustainability & regeneration.
- Design Leaders and designers lack knowledge about sustainability.
- Did design stop being creative?
Since 2020, I have worked hard to shift from human-centered to life-centered design and developed a design approach that helps me move from creating value for a single user to creating value for nature, communities, and the economy. This is a professional journey that keeps me entertained for years to come. Some key things I learned so far:
- Designing immersed in nature will help you understand the ecosystem you
design for in addition to secondary research.
- Co-creation is critical to shift from designing for a global user towards designing
with a local ecosystem.
- With Life-Centered Design, you gain holistic confidence in designing strategies,
products, services, and value propositions that benefit all life forms.
- Teaching, leading, fostering, advocating, and serving the betterment of all life
also benefits an end-user.
The Life-Centered Design Retreat in May 2024 gives you the skills and mindset for a more holistic view of design, which you can transfer to the designers you lead and mentor. Are you serious about exploring how to add life-centered design to your leadership toolbox? And do you want to do that while immersed in nature?
Sign up via the link below and receive more information about the retreat.
https://lnkd.in/dXbtfb77
Or send me a DM, and I will explain all the ins and outs to you personally.
#lifecentereddesign #humancentreddesign
Sustainability Strategy Director @ Futerra | Business Sustainability Management
5moSo cool and well deserved Genia! Your pioneering work on circular design is fabulous and so much needed!