Consensus’ Post

There are different types of buyer intent and they affect the way you demo for that prospect. In her DEMOFEST 2024 session, ⭐ Elisabeth Marino, Global Sales Enablement Program Manager at Semrush, will not only outline those intent types, but how using informational intent to plan for future purchases is equally important as transactional intent. To ensure a high conversion rate on both you have to focus your demo on different things. Customers in the nurturing funnel have different needs from those navigating an immediate purchase. Learn how to become the solution of choice for your buyers. DEMOFEST 2024 is happening May 21-22, with an extra day for customers on May 23. Don’t miss it! https://lnkd.in/gV4JD49z #presales #salesengineers #solutionsarchitect  #demoautomation #consensus #buyerenablement

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Sami Focarino

Senior Manager, Events & Partnerships at Consensus

7mo

Always excited to hear from Elisabeth!!

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