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In Kenya, advertising plays a vital role in driving growth, innovation, and consumer choice. To ensure that advertising practices align with ethical standards, the Advertising Standards Body of Kenya (ASBK) was established by the Marketing Society of Kenya (MSK) and the Association of Practitioners in Advertising (APA). 📍 What is ASBK? The ASBK was created to lead a self-regulation system for advertising in Kenya. Its mission is to maintain a Code of Advertising Practice (CAP) that ensures advertisements are truthful, transparent, and socially responsible. The ASBK works with key stakeholders, including advertisers, agencies, and media outlets, to uphold these standards across all forms of communication.   📍 The Role of the Advertising Standards Committee (ASC) The Advertising Standards Committee (ASC), which operates under the ASBK, is tasked with reviewing complaints related to advertisements and ensuring compliance with the Code of Advertising Practice. The ASC addresses issues such as misleading claims, false advertising, and other ethical concerns across various media channels.   📍 Why Self-Regulation Matters Self-regulation empowers the advertising industry to proactively maintain high standards, helping to prevent harmful or deceptive practices. By adhering to the Code of Advertising Practice, the industry works together to protect consumers and promote responsible advertising without the need for excessive legislative controls.   As part of the ASC, my role is to ensure that the advertising practices in Kenya remain ethical, transparent, and aligned with both local and international standards. The ASC also facilitates fair dispute resolution, maintaining the integrity of the industry. #AdvertisingStandards #AdvertisingEthics #ASC #Marketing #ResponsibleAdvertising #AdvertisingExcellence

Here are my thoughts on the opportunities for advertising in Nigeria amidst the challenges!

It is no longer news that Africa’s highly acclaimed creative powerhouse, X3M Ideas, headquartered in Lagos, Nigeria, with offices across Africa and the UAE, has once again etched its name in the annals of advertising excellence by emerging the only African representative on the prestigious list of the top 25 agencies in the world, according to the ACT Good Report for 2023. This remarkable achievement is not an isolated feat; it is a replica of the agency’s feat in 2022, where it was recognized among the best 40 most successful campaigns promoting good causes. The ACT Good Report, published annually by the international non-profit organization Act Responsible in collaboration with marketing insights leader WARC, is a unique and highly coveted ranking that spotlights the world’s most impactful creative works promoting sustainability and social responsibility, serving as a global benchmark for creative excellence in advertising. https://lnkd.in/duDjFeR7 Steve Babaeko #campaign #WARC #sustainability #marketing #advertising #creativepowerhouse

Sehrish Omair drives Pakistan Cables' marketing by blending tradition with digital innovation. With 10+ years of expertise, she enhances engagement, CSR impact, and online sales while empowering communities through impactful campaigns. 𝘎𝘦𝘵 𝘧𝘦𝘢𝘵𝘶𝘳𝘦𝘥 𝘪𝘯 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘕𝘰𝘸'𝘴 𝘔𝘦𝘮𝘣𝘦𝘳 𝘚𝘱𝘰𝘵𝘭𝘪𝘨𝘩𝘵𝘴 𝘣𝘺 𝘤𝘰𝘯𝘵𝘢𝘤𝘵𝘪𝘯𝘨 𝘶𝘴 𝘵𝘰𝘥𝘢𝘺! 𝘞𝘢𝘯𝘵 𝘵𝘩𝘦 𝘭𝘢𝘵𝘦𝘴𝘵 𝘶𝘱𝘥𝘢𝘵𝘦𝘴 𝘰𝘯 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨? 𝘋𝘔 𝘶𝘴 𝘵𝘰 𝘑𝘰𝘪𝘯 𝘰𝘶𝘳 #𝘞𝘩𝘢𝘵𝘴𝘈𝘱𝘱 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 #MarketingNow #MemberSpotLight

“Advertisers need to know where their money is going. It’s that simple.” - Check My Ads Institute BFMI, Check My Ads and CRTA - Center for Research, Transparency and Accountability raised awareness about global brands unknowingly funding the spread of propaganda in our report, #DefundingDisinformation. The report drew attention to the brands currently funding #Serbia’s Happy TV, a channel which regularly promotes pro-Russian propaganda, through advertising. As ad spending around the world continues to rise, transparent advertising chains are essential in ensuring that corporations aren’t legitimising platforms known for disseminating disinformation. Lidl recently confirmed that it has withdrawn advertising from Happy TV. While they assert this decision is not politically motivated, BFMI hopes it will encourage other corporations to examine what their ad-spend is funding. ➡ In this election year, defunding disinformation will be crucial to the stability of democracy. BFMI will continue to advocate for #mediafreedom in the Balkans and highlight the complex economic system powering the production of disinformation in the region. Read more about our work in this excellent piece by Check My Ads: https://lnkd.in/dUehBz28

If you are looking to refocus and grow your business to the next level, I can highly recommend the courses and learnings offered through the Australian Centre for Business Growth The commitment to working ‘on’ your business and not ‘in’ your business is hard to priorise as a business owner, but absolutely crucial to diving change and setting yourself up for growth.

Mr. Seni Adetu, Group CEO of First Primus West African, emphasized the importance of #consolidation within Nigeria’s fragmented advertising industry. According to Adetu, the high number of #agencies leads to inefficient standards, where clients often #leverage #competitive disadvantages. “Consolidation will strengthen the industry, allowing fewer, stronger agencies to exist. The current #fragmentation gives rise to challenges, with some agencies struggling as the market shrinks,” Read more on https://lnkd.in/dYR_vQGd National Advertising Conference Advertising Regulatory Council of Nigeria (ARCON) #advertising #marketing #industrygrowth #consolidation #competition #agencies

The break-up of one of Europe's biggest classified advertising groups, Adventia, will launch this week with the €500m-plus (£414m) sale of Distilled, a major player in the Irish online ad market. https://lnkd.in/eNpWYY64

Good morning Reader, This Marketing #Stardom Wednesday, let me invite you to the #AnnualMarketersFireplace24: This December, the fire is lit! On the 6th, Skyz Protea Hotel becomes the stage where marketing brilliance takes center stage. The theme? Marketing Excellence. Here’s why you need to be there: 🔥 Inspire: Hear bold ideas from some of Uganda’s top marketers. 🔥 Connect: Build networks that spark lasting partnerships & collaborations. 🔥 Excel: Unravel secrets to staying ahead in a competitive market 🔥 Talent: No need for Boardroom interviews; come, see, hear, and hire! With brands like Uganda Breweries, Pepsi, Hedge and Cocreate leading the way, it’s not just an event—it’s a movement of marketing #stardom beams across. When: December 6th, 2024 Where: Skyz Protea Hotel, Kampala Fee: UGX 200K (Members), UGX 250K (Non-Members), UGX 3M (Table) Don’t miss out—register now: https://lnkd.in/d9FhQpPa or direct message me. Let’s stoke the flames of marketing excellence together!

We’re thrilled to announce a strategic partnership between AGENCYNOMICS and the Alliance of Independent Agencies As a leading trade body and member of the Advertising Association, the Alliance now represents over 2,000 agencies, solidifying its position as the largest independent agency network in the UK Through this partnership, the Alliance of Independent Agencies will take on the management and representation of the Agencynomics community, ensuring its growth and continued impact Meanwhile, Cactus will remain focused on delivering world-class M&A and growth advisory services to agencies worldwide We believe this partnership is a game-changer for Agencynomics members and the broader independent agency sector. With the Alliance’s dedicated team, aligned values, and shared vision, Agencynomics is set to reach new heights, offering even greater value, resources, and support to its community #allianceofindepedentagencies #agencynomics #agencycommunity #agencyfounders