Ginori 1735’s Post

• Locarno Film Festival Team: 57.4% of the staff that makes the realization of the event possible are women, showcasing our commitment to equal opportunities. • Selection Committees: the two official committees that select feature and short films are gender–balanced, consisting of 4 men and 5 women. • Juries: the official juries that select the winning films of the 77th edition are composed of 8 women (including the Jury President of the Concorso Internazionale) and 9 men. → 7 out of 17 films in Concorso Internazionale were directed by women (41.2%) and 1 film is a mixed co–direction (5.9%) → 7 out of 15 films in Concorso Cineasti del Presente were directed by women (46.7%) Bravo to the Locarno Film Festival team for gathering this data and making significant strides for diversity. Gathering diversity metrics should be something every festival should engage it. Absolutely stunned by Locarno's leadership in paving the way forward. #locarno #diversity #leadership #filmfestival #switzerland

Get ready to watch the ad that will change the world…the one that should make everyone rethink their marketing strategies! Flipping the script on gender stereotypes, making women across the world gasp at the moment he “hands over then handles” the dishes, and the fact that this is a SHOE ad and it can evoke this much attention, emotion, and command such a presence is beyond impressive. Bravo to all parties involved. Best lesson I’ve learned in marketing to date from one commercial: do the unexpected in the most opportunistic timing.

Short film ‘Veera II’ set to release on 16th September; a must-watch, highlighting significant role of women in Bomba #latest #vanakkammalaysia #Short #film #Veera II #set #release #16th #September #watch #highlighting #significant #role #women #Bomba #trendingnewsmalaysia #malaysiatamilnews #fyp #vmnews #foryoupage

Short film ‘Veera II’ set to release on 16th September; a must-watch, highlighting significant role of women in Bomba #latest #vanakkammalaysia #Short #film #Veera II #set #release #16th #September #watch #highlighting #significant #role #women #Bomba #trendingnewsmalaysia #malaysiatamilnews #fyp #vmnews #foryoupage

Introducing the new model to getting films and TV shows made, "Brand Finance". . . This is Timmy and Marty for Chanel. Brands are starting to make more content, especially longer / long form content. They are rapidly positioning themselves to become the new studios. The Barbie movie is the biggest, and so far, best case study example of this. As the head of global brand finance for film and TV, I can confirm that many more projects and brands are following suit. Private equity is far and in between these days, and although global co-productions certainly come with their perks that the U.S. doesn't offer - it is still not enough to provide budgets needed for bigger projects. Brands can do that much more sustainably than other companies, and in a way that puts them in immediate win-win situations from multiple sides. They can monetize ROIs on their own IP (which already has an embedded audience / customers), content, talent partnerships, and much more. For them, the most important words are "brand value and authenticity" - and beyond that it's pretty fair game, of course depending on the story, talent, and filmmakers attached. So memorize the term "brand finance", for it will become every storyteller and producer's best friend in the very near future. And as far as reactions go to this short film that was released yesterday, the fans are now eagerly asking for a Marty and Timmy official film collaboration. All in all, the brand finance model is where it’s at - and it works. Yours Truly, IP x https://lnkd.in/d5TKeGRP

The 77th Cannes Film Festival is upon us, and while initiatives like "Women In Motion" shine a light on phenomenal female filmmakers, a sobering reality remains: the number of women-directed films selected is still far from equal. This underrepresentation isn't confined to Cannes. As the Indian film fraternity, we must confront the gender gap within our own industry. Let's move beyond mere platitudes. We need to actively champion female storytellers. Mentorship programs, funding dedicated to women-led projects, and fostering a culture that celebrates their unique perspectives are crucial steps. Indian cinema boasts a rich tapestry of stories waiting to be told. We must break free from stereotypical portrayals and showcase its true diversity - both on screen and behind the camera. Women's narratives are an integral part of this tapestry, and their inclusion is essential. The magic of Cannes lies in its role as a platform for global exchange. Let's leverage this opportunity by building bridges with international filmmakers. Collaborative ventures, and co-productions that showcase the best of Indian talent alongside global voices, are a powerful way to elevate Indian cinema on the international stage. By working together, we can create a thriving film industry in India,one that celebrates the power and artistry of women's voices. This, in turn, will allow us to captivate a global audience hungry for authentic Indian stories. It's time to #BreakTheBias #UpliftIndianCinema #morewomenrepresentation

Ants: Nature’s Tiny Powerhouses 🐜 When we think of impressive creatures, ants might not come to mind, but these tiny insects are remarkable. Here’s why they deserve our admiration. Teamwork Makes the Dream Work! Ants thrive in colonies, showcasing the power of collaboration. With roles like foragers, nurses, and defenders, they remind us that big goals are best achieved together. If we worked like ants, imagine how productive we’d be! Resilience and Adaptability 💪 Ants are problem solvers. They can lift objects 50 times their weight and adapt to challenging environments. Their resilience is a reminder to tackle obstacles head-on. Master Communicators 🗣️ Ants use pheromones to communicate, ensuring the colony stays efficient. They remind us that clear, effective communication is key to success. Next time you see an ant, take a moment to appreciate it—these tiny powerhouses have a lot to teach us! #Super #Advertising"! - highly effective and impressive advertising campaign. #mustsee Denner AG #cast #publicrelations #funny Migros-Genossenschafts-Bund #Swissness

🌸Our femscapes contain the visions and the narratives of possible feminine futures. Our way to make these perspectives reality is persistence because our femscapes are here to stay. RSVP: https://lnkd.in/ehgRQTbe

Our latest campaign for Maison Kallista ✨is a love story told through diamonds. When it’s more than just a gift—it’s a symbol of forever. 💎 #LuxuryCampaign #Jewelry" #Contentcreationagency #Marketingagency #DiamondLove #CreativeContent #LuxuryCampaign #ContentCreation #VideoProduction #MoroccoLuxury #Filmmaking #LuxuryLifestyle #JewelryLovers #LuxuryInMorocco