Giselle Ugarte’s Post

Why I Transitioned from Fashion Styling to Image Branding: I always knew there was more to me than just fashion styling—it couldn’t be my final destination, since I was a creative Head. While I loved seeing the transformation in my clients, family, and friends when I helped them elevate their style, I realized something deeper was happening. For the longest time, people who sought my advice on fashion would start to develop an impeccable eye for detail, mixing and matching colors, and refining their personal taste. It was fulfilling to know I had empowered them in that way, even if it meant they would eventually outgrow needing my help. Yet, the satisfaction of helping someone reach a new level of confidence in their style kept me going. But then something shifted. I began to notice that while people were looking more powerful and polished on the outside, it didn’t necessarily reflect who they were deep inside. I started questioning the true alignment between outward appearances and inner authenticity. Here's what I discovered: 1.Just because someone looked and sounded amazing didn’t mean they were great partners, siblings, or friends. 2.Popular leaders weren't always servant-leaders, despite their public personas. 3.Musicians and celebrities often invested heavily in branding, but that didn’t mean they embodied the image they portrayed. 4.A person could fit your ideal partner profile in appearance, but that didn’t guarantee they had the qualities to sustain a healthy relationship. 5.A popular pastor or church didn’t always equate to genuine care for their community or God’s people. 6.A business with stellar branding might still lack the structures and customer-centric focus to truly serve their clients. 7.Schools and educational institutions may have a reputation but could still fall short in creating a conducive learning environment. 8.Fashion brands often focused more on themselves than the customers they claimed to serve. On the flip side, I saw so many individuals, and businesses with immense value who lacked visibility and alignment in how they presented themselves to the world. So when I started to ask myself critical questions like: “Out of all the fashion stylists in the world, why should anyone choose me? What sets me apart? How do I consistently stand out?" That self-reflection led me to a pivotal realization—I wanted to be an image consultant, not just a stylist. My passion became helping individuals and businesses discover and showcase their true, authentic, powerful selves, by aligning that inner truth with their outward image. I realized that when your image is aligned with your mission, you build trust, generate consistent revenue, and most importantly, you take your rightful place in your generation. For me, it’s no longer about the clothes alone—it’s about transformation from the inside out. Continued in the comments!

Have you ever dug deep into your closet and found an old favorite outfit that holds significant memories? Recently, I had a photoshoot and experienced just that. I stumbled upon a suit I wore exactly 20 years ago when I won a prestigious award. A magazine featured me because no one from Minnesota had won the award before. It was a big deal, and as part of the article, I had to sit for a professional photoshoot—my very first. I wanted to pick just the right outfit to convey my personal brand at the time, hence a beautiful Garfield & Marks suit from Nordstrom. Fast forward 20 years, and I pulled that same suit off the hanger, holding my breath that it would fit. Imagine my surprise when it did! This moment got me thinking about the concept of relevance—not just in fashion, but in our professional lives. We often hear about the need to innovate and adapt, but staying relevant goes beyond just keeping up with the latest trends. It’s about continuous growth, refining our personal brand, and embracing new challenges with the same passion we had when we first started. Here are some key takeaways on staying relevant: 1. Continuous Learning: Keep expanding your knowledge and skills. Whether it’s taking new courses, attending workshops, or reading industry publications, staying informed and skilled is crucial. 2. Networking: Engage with industry peers and expand your professional network. Building strong connections can lead to new opportunities and valuable collaborations. 3. Embrace Technology: Stay updated on the latest tools and technologies. Adopting new tech can enhance your efficiency and keep you ahead of the curve. 4. Seek Feedback: Regularly seek constructive feedback to improve. Honest feedback helps you identify areas for growth and maintain high performance. 5. Adaptability: Be open to change and willing to adapt your strategies. Flexibility in the face of change ensures you stay relevant and resilient. 6. Personal Branding: Maintain a consistent, visible, and authentic personal brand. Your brand should reflect your values, skills, and unique qualities, making you stand out in your field. In my latest blog post, I delve deeper into why staying relevant is crucial for career growth, job security, and personal development. I share practical tips and strategies to help you stay ahead in your industry and make your personal brand shine. Curious to know more? Grab your favorite beverage, find a cozy spot, and read the full post here: [https://lnkd.in/gy8yEWxP] Want to work on refining your personal brand? Learn more about it here: [https://lnkd.in/guQqK8Fj] Let’s celebrate our past, embrace our present, and look forward to a future where we continue to evolve and shine. #StayingRelevant #PersonalBranding #CareerGrowth #ContinuousLearning #ProfessionalDevelopment

Have you considered working on your personal branding through styling? Developing your personal brand alivates you to the next level of success and empowerment,which you are missing out. It is a powerful way to express who you are and what you truly stand for without saying a word. Some key points to consider. 📌Understand your personal brand. How do others perceive you? It has to be intentional which reflects your values, personality and professionalism. 📌Develop a signature style. Having a consistent style that sets you apart with your audience in terms of a specific colour palette,accessory or a particular way of dressing. 📌Using fashion and style as a visual language. Fashion can convey messages about your personality,values and aspirations.The colours,patterns and styles you choose can help create a distinct personal brand. 📌Being Authentic. Your style should be a true reflection of who you are.Embrace what makes you unique through your fashion choices. If you're unsure where to start,I am happy to help you achieve your intended goal. I can help you align your wardrobe with your personal brand and make the process lot easier. I am taking bookings for the months of October and November. Kindly drop me an email at kirubai@stylingwithgracek.com Let's have a chat and let's take it from there. Your success is my success. My name is Kirubai and I am a Personal Transformation Coach Inside and Out. #personalbranding #transformation #styling #colouranalysis

Custom lipstick boxes are an essential tool for showcasing your unique lipstick style and enhancing brand identity. These boxes not only protect your product but also offer a canvas for creativity, ensuring that your lipstick stands out on the shelf. Discover how personalization can elevate your brand's presence and allure.

Five Signs That It Might Be Time To Update Your Headshot 1. Your Appearance Has Changed: If you’ve undergone significant changes in your appearance, such as a new hairstyle, weight loss or gain, or changes in your fashion style, your headshot might no longer reflect how you look today. An updated photo ensures that people recognize you accurately in professional settings. 2. Your Headshot Looks Outdated: If your headshot looks like it’s from several years ago and doesn’t align with current trends or standards, it might be time for an update. An outdated headshot can give the impression that you’re not keeping up with industry standards or less engaged with your professional image. 3. You’ve Changed Careers or Roles: If you’ve transitioned to a new role or industry, your previous headshot might not effectively convey your new professional identity. An updated headshot that reflects your current role and industry can help make a positive impression and align with your new career goals. 4. Your Branding Has Evolved: If your personal or company branding has evolved, your headshot should reflect these changes. For example, if your brand has shifted to a more casual or formal tone, your headshot should align with this new direction to maintain consistency and professionalism. 5. Your Headshot is No Longer High Quality: If your current headshot appears blurry, poorly lit, or has outdated editing, it’s a sign that it’s time for a new photo. High-quality, professional headshots are crucial for making a strong impression, whether on LinkedIn, company websites, or professional networks.

The world of hair colouring can surprisingly, be a pretty drab space. For years many of the leading brands have taken the same formulaic approach of a large headshot, layered with multiple claims and a tiny brand logo. The ensuing experience is incredibly difficult for the shopper to differentiate one brand to the next. Therefore, it’s really interesting to see this brand from Bleach London taking its inspiration from style magazines such as Wallpaper or Dansk, in order to create a more of an editorial feel to the packs. It certainly makes them stand out! The monolithic shots as you’d expect in hairdressers window have been replaced by more fashion orientated art direction. Taking inspiration from different touchpoints in the same category, as in this instance, can help create differentiation from the competition. Focusing more on how it will make you feel, rather than how it will make you look can create more of an emotional connection with the consumer. It’s something many categories could learn from.#BrandDesign, #PackagingDesign, #Packaging, #Marketing —————————————— If you like this post then subscribe to my monthly newsletter. The aim of this is to give advice to brand owners and marketeers who are looking to make their branding & packaging design more relevant. 👉 https://lnkd.in/ep3uG9kv —————————————— Click the 🔔 on my profile to stay up to date and/or share with your network. ——————————————

💫 Sharing a project I’ve been passionately working on: introducing "Hajra", a conceptual high-end makeup brand designed to celebrate elegance, individuality, and empowerment. This project has given me the opportunity to immerse myself fully in the creative process of brand development from defining the visual identity to curating an exclusive and luxurious product range. 💄✨ It isn’t just a brand, it’s an embodiment of luxury and self-expression. With a carefully chosen palette of rich maroon, black, white, and nude, each tone has been thoughtfully selected to symbolize boldness, confidence, and grace. 🎨 Every aspect, from the sleek, sophisticated packaging to the finely crafted product formulations, was designed to reflect the essence of refined beauty and the power of personal expression. 🌟💎 Through this journey, I’ve learned so much about the intricate balance of creating a brand that not only appeals to aesthetics but also speaks to the emotions and individuality of its audience. 💡 I’m excited to continue evolving this concept and would love to hear any feedback, ideas, or collaborations from those who share my passion for innovation in the beauty industry. #LuxuryBeauty #BrandDevelopment #BrandProject #EleganceAndEmpowerment #MakeupInnovation #CreativeProcess #BeautyDesign #HighEndMakeup

WHAT IS THE DIFFERENCE BETWEEN AN IMAGE CONSULTANT AND A STYLIST, AND WHY SHOULD YOU CARE? People often confuse image consultants with stylists as they can do similar work, but it’s important to know the difference because how you come across to others for your career success, social influence and personal branding Let’s start with the definition of a stylist: This is a person whose job is to arrange and coordinate clothes in a stylish and attractive way. Pretty much every celebrity you see on TV or in the movies has a personal stylist who works behind the scenes to make sure they dress properly for all their public appearances and Red-Carpet events. They also may suggest tips on a person’s hairstyle, makeup and any other areas that need to be addressed for them to look their best. Now, let’s move on to the definition of a Professional Image Consultant, which describes the work I do with business professionals. My role is to create and elevate their personal brand, which includes how they come across, not only in person, but also on stage, on camera in videos and on Zoom. My focus is on personal branding so that they attract their ideal audience or clientele to their business and into their lives. Let’s face it, first impressions still matter! For example, picture a woman who has just been promoted to a C-suite position with a more public-facing position. She needs to make a greater impression as a leader, influencer and role-model for her organization and is not sure how to go about this and all the subtle details that are involved. Then, there’s the professional who does public speaking or gives a TEDx talk and wants to resonate with her audience to attract a specific demographic. These are just two examples of when a person needs a personal image consultant to ensure they step into the spotlight with the right appeal from head to toe! Essentially, your personal brand should create an aura around you that people notice! It’s about understanding and working with your body type, choosing clothes that accentuate or balance your shape, wearing colors that look fabulous on you, and even making sure your hair color(s) work with your skin and overall image so that you look fabulous and feel confident. Are you ready to elevate your confidence, your style and your personal brand? Check out my NEW IMAGE MAKEOVER PROGRAM Elevate Your Confidence, Your Style and Your Personal Brand For more information on this transformative 5-month program https://lnkd.in/gp6jkGqC Roberta Guise DTM, Mary OConnor, Dana Zellers, PCC, ELI-MP, Melinda Lee, Darcy Elman, Stevie Eberle, Stephanie Majoulian, Alice Shikina, Holly Wallis, CPCC, Gina Coviello, Janet McConnell, Holly Wallis, CPCC

Branding tip of the day from a branding photographer: Be Authentic. Don’t overdo it. What’s “it”? Glad you asked. 😁 Because I am a big fan of being too much. Too bold. Too loud. Too kind. Too joyful. The “it” that you shouldn’t be too much of, is inauthentic. In other words: stay true to who you are   Here’s what I mean… You see a picture of someone online and they look gorgeously perfect in every way from their glam makeup to their styled clothes. You set up a time to meet with them for their services. Then you get to the meeting, and the person you’re seeing looks nothing like the pictures on their website and socials… instant distrust. So don’t get branding pictures in makeup, hair, and clothes that you normally wouldn't wear. Show up to your session looking like you, in all your perfect imperfections. Of course, get professional hair and makeup if you want to, but make sure your stylists know what your real vibe is. Afterward, don't over-edit your pictures and videos beyond the point of recognition. You want your clients to trust you, and that starts with your image.

Absolutely love this reminder! A headshot is the heart of your personal brand. Show up, be seen, and let your true self shine. Don’t settle for the ordinary; stand out by being authentically you. #authenticity #personalbranding #headshots