Kelly Lucente’s Post

Your outfit in branding photos plays a crucial role in reinforcing your brand identity. Here’s why it matters and how to do it right: 👔 Why It Matters ⬇️ Visual Consistency: Wearing outfits that reflect your brand’s style and colours creates a cohesive look across all your marketing materials. Professionalism: Aligning your attire with your brand shows that you take your business seriously. First Impressions: Make a strong, positive impression with potential clients by dressing in a way that represents your brand well. Brand Recognition: Consistent visual elements help build brand recognition over time. 👗 How to Dress for Your Brand ⬇️ Reflect Brand Colours: Choose outfits in your brand’s colour palette for a consistent look. Match Your Style: Ensure your clothing matches the overall style and tone of your brand. Comfort is Key: Wear something comfortable to boost your confidence, which will shine through in your photos. For example... A holistic health coach might choose soft, flowing fabrics in earth tones to reflect wellness and natural living but a tech entrepreneur might opt for sharp, tailored outfits in bold colors to convey innovation. Dressing for your brand is about reinforcing your identity and creating a cohesive visual narrative. Ready to update your business photos? Join our Focus Hub for a professional photoshoot that highlights your unique brand. Limited spots available – send me a DM to book yours today!

As professionals, we are constantly discussing brand identity. But do our clothes have anything to do with this? In personal branding, we often emphasize crafting a solid and authentic professional identity. From developing our elevator pitches to perfecting our LinkedIn profiles, we meticulously curate every aspect of our brand. Yet, amidst discussions of skills, experience, and industry expertise, one crucial element is sometimes overlooked: our choice of attire. 🟣 The Power of Perception: Dressing the Part It's said that "clothes maketh the man," our attire can significantly shape how others perceive us in a professional setting. Whether we realize it or not, our clothing sends subtle signals about our personality, professionalism, and attention to detail. Our wardrobe choices can speak volumes about our brand identity, from a sharp suit exuding confidence to a polished ensemble conveying professionalism. 🟣 Aligning Appearance with Brand Values Just as businesses carefully select colors, fonts, and imagery to convey their brand identity, professionals can use their clothing to reinforce their brand values. Are you aiming for a sleek and modern image? Perhaps a minimalist wardrobe with clean lines and neutral tones aligns with your brand aesthetic. Or maybe you're cultivating a bold and creative persona—why not incorporate vibrant colors or statement accessories to showcase your unique style? 🟣Personal branding is about more than surface-level appearances—embodying your brand values and projecting authenticity in every interaction. While clothing can undoubtedly influence perceptions, it's essential to remember that true brand identity extends beyond what meets the eye. It encompasses your actions, communication style, and the value you bring. 🟣Reflecting on Your Wardrobe Choices As we navigate everything that comes with personal branding, let's not overlook the role that our clothing plays in shaping our professional identity. Take a moment to reflect on your own wardrobe choices. How do they align with your brand values and the image you wish to project? Share your insights in the comments below—I'm eager to hear your thoughts! As a stylist, I can confidently tell you that our wardrobe choices shape perceptions and influence our professional journey. #PersonalBrand #BrandIdentity

OUR BUSINESS & THE MAGIC OF COLOUR. One of my favorite subjects The colors you choose for your brand can profoundly influence how others perceive you and how you feel about yourself. A few examples of how colours can impact your personal brand styling: >>Red: This bold color exudes confidence and energy. It’s perfect for making a strong impression and conveying passion. >>Blue: Blue is associated with trust and professionalism. It’s a great choice for establishing reliability and calm. >>Green: This color symbolizes growth and balance. It’s ideal for brands that emphasize harmony and sustainability. >>Yellow: Bright and cheerful, yellow evokes optimism and creativity. Use it to highlight your innovative and positive outlook. Which one is your favorite? By understanding and leveraging the psychology of colours, you can create a personal brand that not only stands out but also resonates deeply with your audience. I encourage you to experiment with different colors in your brand materials, wardrobe, and online presence. Notice how they make you feel and the reactions they elicit from others. Watch my last YouTube video on YOUR BEST COLOURS to get more details on colour psychology and its influence on our success - Bea Salomma YourTube channel or find the link in the comments.

Personal Branding Basics The Style Edition Whether you're job searching, ready for the next big promotion or have just now finally cleared the COVID cobwebs and are out amongst the people once again, how you present yourself is key to your personal brand. You want to be authentic – because who wants to be around someone who’s trying to be something they’re not – and at the top of your game at the same time. Like it or not, fashion plays an important role in your personal brand. But, worry not! You don't have to look like you just stepped out of the pages of Vogue Magazine (unless you work at Vogue Magazine). Personal style can be simple, straightforward and authentically you. Here's how you can incorporate fashion into your personal brand: ⭐ Try uniform dressing Think about your favorite pieces. What is it about them that you love? Capitalize on that. It's fine to have the same sweater in a bunch of different colors if it makes you look and feel amazing. ⭐  Get the right fit. Just make sure the sweater fits. If you're not sure, ask for feedback from someone you trust. ⭐  Show off your unique style. Accent pieces and accessories are EVERYTHING! Find a few elegant pieces that pull outfits together. But don't feel like you have to go overboard. Subtlty is ok. Choose pieces you'll wear over and over again.   Own your look. Chin up, eyes bright. Strut around like a Hollywood celebrity on awards night! 💃 Ok, maybe that’s a little too far – but you get what I mean. The point is when you look good you feel good. People pick up on your vibe and naturally want to be around you. The more people around you, the more connections you make, the faster you get to where you are going. And before you know it, you've arrived! Personal Brand isn’t only what you’re posting on Social Media. It’s your whole self. Make it count. #personalbranding #executivepersonalbranding #socialmedia #creativedirector  

Why do I care so much about Personal Style? It's the visual power behind your personal brand. Like it or not how you present yourself matters. How you present yourself speaks for you before you you even start talking. Your personal style isn’t just about the clothes you wear—it's an extension of your personal brand. In today’s knowledge economy, standing out visually is just as important as your skills or expertise. Style is an unspoken language, starting conversations before you even open your mouth. It's all about alignment! How you look should echo your values, your personality, your culture, and the narrative you want others to remember. Here’s why a signature style matters: 1. First Impressions Stick - Good style lives rent free and people's heads. Studies on non-verbal communication show that people form opinions in seconds, and your appearance plays a significant role in that first impression 2. Confidence Amplifies - Wearing something that feels true to you elevates your confidence. When you look good, you feel GREAT! It's not about trends. It's about what empowers you to show up authentically and self- assured. 3. Consistency Builds Trust - When your external appearance consistently reflects your internal values, you build credibility. People know what to expect from you because your style mirrors who you are. Red Flags to Avoid in Personal Style: 🚩 Blending in too much—your style becomes forgettable. 🚩 Wearing clothes that don’t align with your personal brand or taste —people can sense inauthenticity. 🚩 Neglecting the details—poor fit or inappropriate attire can damage your credibility. Cool can be comfortable Green Flags that Elevate Your Brand: ✅ Embracing statement pieces that spark conversation. ✅ Consistency between your wardrobe and your brand identity (e.g., wearing bold colors if you are known for bold ideas). ✅ Prioritizing fit and quality—well-tailored, thoughtful pieces leave a lasting impression. Ready for a personal brand boost? Challenge for you: Step out of your comfort zone. This week, wear a piece that makes a statement and aligns with your brand’s narrative. Whether it's a bold color, an unexpected accessory, or a unique silhouette— You're a legagcy builder, make people remember you. P.P.S - This is me coming out of my comfort zone and posting this video anyway when though the audio got messed up and I had to improvise and voiceover in CapCut . This is your sign to post the content and release it from the graveyard that is your camera roll. 📸 Fit is from the Fleurix Conference early today Were you there? Say hi 👋🏾 #PersonalBranding #SignatureStyle #MakeAStatement #nostandins

Have you considered working on your personal branding through styling? Developing your personal brand alivates you to the next level of success and empowerment,which you are missing out. It is a powerful way to express who you are and what you truly stand for without saying a word. Some key points to consider. 📌Understand your personal brand. How do others perceive you? It has to be intentional which reflects your values, personality and professionalism. 📌Develop a signature style. Having a consistent style that sets you apart with your audience in terms of a specific colour palette,accessory or a particular way of dressing. 📌Using fashion and style as a visual language. Fashion can convey messages about your personality,values and aspirations.The colours,patterns and styles you choose can help create a distinct personal brand. 📌Being Authentic. Your style should be a true reflection of who you are.Embrace what makes you unique through your fashion choices. If you're unsure where to start,I am happy to help you achieve your intended goal. I can help you align your wardrobe with your personal brand and make the process lot easier. I am taking bookings for the months of October and November. Kindly drop me an email at kirubai@stylingwithgracek.com Let's have a chat and let's take it from there. Your success is my success. My name is Kirubai and I am a Personal Transformation Coach Inside and Out. #personalbranding #transformation #styling #colouranalysis

Hey Linkedin Fam, ☺️ welcome to step 5 of building your personal brand on LinkedIn, as we have been through the steps of updating your profile, we now need a professional photo 📸 A professional photo is crucial for your personal brand. It’s often the first impression you make online, so let's make it count! You can choose if you want a headshot or not, what’s important is that it describes you in a professional way. It’s also great to have uniform photos on your social media platforms or work accounts to keep a consistent brand! 🔹 Tips for a Great Headshot or photo: 1. Background: - Choose a Clean Background:A plain, uncluttered background helps keep the focus on you. Solid colors or simple patterns work best to avoid distractions. - Consider Branding Elements:If appropriate, include subtle branding elements like company colors or a backdrop that reflects your industry. 2. Attire: - Dress Professionally:Wear attire that reflects your professional role and industry standards. Aim for something that makes you feel confident and represents how you’d like to be perceived. 3. Expression: - Aim for Approachability:A friendly, approachable expression can make a big difference. A genuine smile can convey warmth and openness. - Show Confidence:Stand or sit with good posture and ensure your body language is open and confident. 4. Quality: - High Resolution: Use a high-quality camera to ensure your photo is sharp and clear. A blurred or pixelated image can appear unprofessional. - Good Lighting: Natural light works best, but if indoors, use soft, even lighting to avoid harsh shadows. Ensure your face is well-lit and the lighting is flattering. 5. Framing and Composition: - Positioning: Your face should be centered and take up a good portion of the frame, typically from the shoulders up - if you are going for a headshot. - Eye Contact: Look directly into the camera to create a connection with the viewer. Pro Tip: - Hire a Professional Photographer:If possible, invest in a professional headshot. The quality and professionalism can significantly enhance your brand. - DIY Option: If you’re taking the photo yourself, use a tripod or stable surface to avoid shaky images, and consider using a timer for a steady shot. - Ask a peer to take a photo of you at a company or networking event! 🤩

Ever feel like your style and brand just don’t match who you really are? You’re successful, driven, and ready to be seen—but something’s missing. That’s where I come in. My process goes beyond the surface to align your essence with your look and brand. Here’s a quick glimpse into how we make it happen: 1. Discovering You: The Real Story We kick things off with a deep dive into your journey, values, and what makes you feel most like yourself. It’s not about trends; it’s about uncovering the elements that define your vibe and using those to guide your style. 2. Strategy of Style: Curating Your Identity From there, we craft a style blueprint that reflects your essence. This isn’t just about clothes; it’s about creating a visual representation of who you are at your core. We curate pieces that feel authentic and aligned, transforming your wardrobe into a strategic asset that elevates your presence. 3. Embodying Your Vibe: Aligning Look and Brand Finally, we extend your elevated style across your brand. Whether it’s your social media, your website, or how you show up at events, everything syncs up to create a cohesive, powerful identity that truly represents you. Client Success: How She Turned Her Identity into Impact One client came to me feeling like her style didn’t match her success. Together, we redefined her look to align with her bold, visionary energy. Now, she’s not just showing up—she’s arriving with presence, turning heads, and making the impact she’s always wanted. This isn’t just styling; it’s an evolution of your entire presence. Ready to see yourself fully reflected in your style and brand? Let’s make your vibe unmistakable!

"What if we could build your brand in 48 hours or less?" That's what we set out to do, when we introduced our hands-on PRODUCTION DAY program for our busiest clients. We kept hearing pushback like, "I just don't have time," "I don't know what to say," "I don't know who to hire," "There's just too much to plan," "Can't you just do it for me?" And that's when it hit me. Give us 48 hours of your time, physical presence and undivided attention, and we'll do the rest for you. All you have to do is book a flight, and we'll take care of absolutely everything else, including car service, hotel, meals, and clothes. (Seriously, every single time, without fail, and even with the warning that this will happen, we get a call from the client, having a minor freak out, "Wait, I feel totally unprepared. What do I need to do?" To which we say, "Nothing," You're given a packing list of specifics and staples, after your Zoom session with our personal stylist, but otherwise, "You're used to taking care of everyone else, so this calm feels like chaos, at first. Trust the process, we've got you." Releasing control is also part of the coaching and the process.) We'll have one to three virtual strategy sessions, which are equally getting to know you (for ideas) and also preparing you, before you take flight, and then upon arrival, and then once you arrive... - Personal Styling and Try-on Session (Looks for the shoot and also for the upcoming season, if you need, saving you HOURS and money. We've considered making this an optional add-on, but have made it mandatory because of the transformation and bursting confidence we always see.) - Dinner with the Team (Total access to me for questions, last-minute coaching and tips, and an overview of what's to come the following day.) - On-Site Hair, Makeup and Glam - Half-Day Video Session (Fully guided by me to bring out the most authentic you, with no scripts and no prompter, to pull out an average of 12-15 videos in multiple looks to get you going.) - Branding Photography Session (3-5 looks, ranging from casual and fun to elevated and ultra professional, in personality-driven poses and a variety of expressions to extend use and optimization. And you get to keep ALL of the finished photos; not just two or three.) - Editing, caption-writing, and profile optimization. (YOU have to be the one to manage and execute.) - Followup coaching for additional support, confidence building and advanced strategy. We've been offering and refining this service to our private clients for the last two years, and we just wrapped up an AWESOME round of capture with our incredible client Megan Farrell-Nelson. It just keeps getting better and better; it's my favorite experience we offer, and I'm so grateful for every client who trusts me with this accelerated transformation. We only have two spots left this year, if this sounds like something you need. Shoot me a message!