After starting my first venture in market research in 2002 (which later merged with a renowned giant), I’ve witnessed countless agencies open and close. Today, the landscape feels more chaotic than ever—one client post, and suddenly emails and messages flood in, with anyone claiming to be an “expert” in anything. It’s hard to validate authenticity, and sadly, even membership in MRSI - The Market Research Society of India or ESOMAR doesn’t seem to help. Both organizations are doing good work, but with a growing focus on high registration/Sponsorship fees for a profitable annual conferences, I believe they could do more to truly uplift the industry.
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