Global Prairie’s Post

Put your healthcare practice on the digital map! 🌐 In an age where patients turn to the internet first for healthcare decisions, having a robust digital presence is no longer optional – it’s a necessity. 📲 This blog explores how healthcare digital marketing helps practices build trust, engage patients, and ensure compliance. Learn how tailored strategies can not only boost your online visibility but also position your practice as a trusted resource in the digital world.🩺 📖 Read the full blog to discover how digital marketing can make a difference! https://lnkd.in/dPn-rfM7 #wolfable #digitalmarketing #healthcareindustry #healthcaremarketing #doctors

The Point of Care Marketing Association is poised to lead the healthcare marketing industry into 2025 with an emphasis on trust, innovation and collaboration. In a recent discussion, POCMA leaders including PatientPoint®'s Linda Ruschau, Health Monitor Network's David Paragamian and Targeted Media Health @ Dotdash Meredith's John Kenyon, who is also an AAM director, highlighted the critical role of POC marketing in delivering credible health information to patients and providers at pivotal moments. For a deeper dive into POCMA's vision and strategic initiatives for 2025, read the full article: https://hubs.li/Q030fy_S0 #HealthcareMarketing #PointOfCare #POCMA

Explore how #healthcare digital marketing is transforming the medical industry, by improving patient outcomes, building trust, and making healthcare more accessible. If you'd like a complimentary walkthrough of your practice's digital footprint, give us a shout!

Few expect biotech innovation to stop growing in the next year. https://lnkd.in/ekP2qRPF Is your 2025 marketing strategy built to keep up? See our recent blog about the top 10 challenges for healthcare marketing. Which ones make your list? Consider how your positioning can transform these obstacles into results.

Medicare marketing has evolved, using digital tools to improve outreach and patient engagement. Technologies like people-based data, AI, telemedicine, and the Internet of Medical Things enhance personalized marketing and remote healthcare. Data analytics and social media enable targeted campaigns and patient engagement. However, challenges like data privacy and regulatory compliance remain crucial. Embracing these technologies responsibly can drive success in healthcare marketing. #HealthcareData #MarketingData #DataAnalytics https://lnkd.in/eBGtdnSm

Are you fully leveraging Point of Care (POC) marketing? Our latest article explores how POC marketing enhances patient engagement, drives ROI, and tackles healthcare's toughest challenges. Discover why integrating POC early in your campaigns isn't just smart—it's essential. Learn more: https://lnkd.in/dpqtpV8A #POCMarketing #HealthcareMarketing #PharmaStrategy 

How can life sciences organizations leverage point-of-care messaging to enhance healthcare professional (HCP) engagement? Kamya Elawadhi, Chief Client Officer at Doceree shares insights on the impact of hyper-targeted, real-time POC strategies in boosting brand trust and improving healthcare outcomes. #PointOfCare #PharmaMarketing #RealTimeData

In today’s digital age, a strong online presence is critical for healthcare practices. Patients are looking for care online, and your practice needs to stand out! Discover how medical digital marketing can help you reach more patients, build trust, and boost engagement—all while being cost-effective. Check out our latest blog to learn why it's a game-changer for the healthcare industry! Read the full blog at https://lnkd.in/gQfj-Zqz #MedicalMarketing #DigitalHealthcare #YourPracticeOnline #HealthcareMarketing #PatientEngagement #HealthcareIndustry

In an era where brands are competing for their audience’s limited attention, true marketing success lies in delivering timely, relevant messages that influence critical decision-making moments, fostering a purpose-driven collaboration between brands and HCPs to shift the focus 'from impressions and profits to meaningful outcomes that improve patient care'. As a member of the Point of Care Marketing Association, I’ve shared my perspective on how context-driven, real-time messaging transforms point-of-care platforms into powerful hubs for purpose-driven marketing, empowering both brands and HCPs to create impactful partnerships that drive positive results for the overall healthcare industry. https://lnkd.in/ge4fmFxt #pointofcare #pocmarketing #marketing #healthcare #HCPs #pharma #opinion #advertising #data

“The [EHR] channel provides a unique space to reach HCPs and key decision makers when they are actively making treatment decisions.” Read more of Maria Giampino O'Mara’s, SVP of BD at ConnectiveRx, insights in part 1 of Point of Care Marketing Association's new series which takes a deep dive into the current state of marketing opportunities within #ElectronicHealthRecord systems. #PointOfCare #EHRMessaging #PharmaInnovation