MRM’s Post

SPAIN ANNOUNCED AS MIPCOM CANNES COUNTRY OF HONOUR 2024 Paris/Madrid 6 June 2024 – MIPCOM CANNES today announced Spain as the Country of Honour at the forthcoming 40th edition of the International Co-Production & Entertainment Content Market in Cannes (21-24 October 2024), to be marked with a programme highlighting the country’s significant growth in recent years as a major international production hub and provider of quality content to global audiences. The recognition comes with Spain seeing a marked rise in scripted and non-scripted productions in recent years by both domestic and global producers, and with Spanish content not only consistently ranking amongst the highest viewed worldwide but gaining wider recognition and awards internationally. A prominent series of events at the mother of all entertainment content markets will both celebrate Spain’s creative sector and promote further international collaboration; events across the week will range from high profile screenings, the staging of producers’ panels focusing on co-production opportunities and a Spanish-themed MIPCOM CANNES Opening Night Party amongst others. Further details of these and further activities will follow. The programme is curated by MIPCOM CANNES in partnership with ICEX Spain Trade & Investment (public entity of the Ministry of Economy, Commerce and Business). The key mission of ICEX, through its umbrella brand Audiovisual from Spain, is to support the international promotion of content and services offered by Spanish production and distribution companies. The Country of Honour activity forms part of the “Spain, Audiovisual Hub of Europe”2 plan, a major five year €1.6 billion public investment initiative targeting a 30% rise in audiovisual production in the country by 2025 within the framework of the Recovery Plan, transformation, and resilience funded by NextGenerationUE. MIPCOM CANNES is the flagship entertainment content market for the international TV industry, attended by over 11, 000 delegates from over 100 countries in 2023. The 40th edition in takes place in Cannes 21-24 October 2024. The Country of Honour forms part of a week-long MIPCOM CANNES conference programme which helps define the TV industry year through keynotes from leading global players and thought leaders in addition to screenings of highly anticipated series, future facing summits and exclusive insight presentations. The Audiovisual from Spain brand will gain more prominence than ever in the traditional Riviera space of the Palais des Festivals. The Seaview Producers Hub, a space dedicated to sessions and networking meetings focused on co-production agreements, will serve as the stage for the multiple activities scheduled during the week dedicated to celebrating Spain as Country of Honour. https://lnkd.in/dsUxEx-u

The ShowHeroes team is currently at Cannes Lions International Festival of Creativity and CEO Ilhan Zengin has thoughts on this year’s atmosphere. This year’s Cannes Lions is very different from last year’s, where caution was the dominant feeling. But is it roaring excitement this year, or something more nuanced? Read his thoughts alongside other industry leaders in Digiday. 👇 https://lnkd.in/edYn9KD9 #Cannes2024 #CannesLions #digitaladvertising #digitalmarketing

🎤✨ On May 4th, Madonna lit up Rio with an epic concert at Copacabana, attended by over 1.6 million people. With an investment of 20 million reais (US$ 3.9 million) from state and municipal governments, and strong support from private sponsors, this event not only promised to be grand but truly made history. It is estimated that the show injected about 300 million reais (US$ 59.1 million) into the local economy. A clear example of how music and collaboration can create a significant economic impact. The success of the concert was not only reflected in the city: internet searches for sponsors Banco Itaú, Heineken, and the State Government of Rio de Janeiro also saw a significant increase. This additional interest is an example of the benefits that supporting large cultural events can bring to companies. #madonnainrio #economicalimpact #madonna #digitalmarketing #trends

Just shared our latest success story: how Katona József Theatre is transforming their ticketing strategy with our dynamic pricing solution. Check it out and see the impact of innovation in action! 🚀 🎆 🎭 #DynamicPricing #EventInnovation DynamO Pricing #TicketPricing #DemandBasedPricing #EventTech

Last weekend, thousands of festival-goers travelled to Meco to the Super Bock Super Rock festival! SIBS, as the official payment partner with #MBWAY, has analysed some data from the three days of the festival. The results of #SIBSANALYTICS showed that: 👉A total of 58,000 transactions were made over the three days and festival-goers spent on average 25 euros per card during the festival; 👉 93% of the payments were made with Portuguese cards; 👉 34% of the payments were made with #MBWAY and 23% of these were made with the #MBWAY eco option active which contributed to a saving of 1.2kg in CO2. The collaboration between SIBS and the festival allowed all the festival-goers to experience an innovative and sustainable event, with even more convenient and eco-friendly payment methods! Discover these and other results that reflect the impact of the partnership between SIBS and Super Bock Super Rock through our infographic: #SIBSistrust #SIBSisinnovation #SIBSisexcellence #SIBSisintegrity

Hi everybody! I hope you’re all doing well. I’m reaching out to ask for a favor. Forbes 30 Under 30 Spain has opened their nominations, and I would be incredibly grateful if you could consider nominating me. I know I’m not extraordinary, but I believe my journey might inspire others who face various challenges in life and feel they have nothing to offer to the world. I want to show them that anything is achievable if you believe in it. For those who might not be familiar with my background, here’s a brief overview to help you decide whether to nominate me. I arrived in Spain from Morocco in 2006 with a humanitarian visa, after falling into a coma due to agammaglobulinemia, a rare disease that makes one highly susceptible to infections. My mother and I were forced to stay in Spain to save my life, which was one of the greatest gifts but also the most challenging situation as we had no resources or help at that time. Due to this situation that I require a treatment every two weeks, my life is a bit complicated. Despite frequent illness and a disrupted education, I pursued my passion for technology. I started coding at 12 and by 16, I was already officially working, which led me to leave formal schooling to focus on my personal development with different techniques due to my condition. ⬇️ How to vote below! Now, at 27, I am the Director of Procys, a startup specializing in AI-driven automation of manual processes. Our innovative solutions, such as automating invoice data extraction, have the potential to revolutionize efficiency in multiple sectors. Additionally, I am part of Openprovider's leadership team, and I mentor startups and other entrepreneurs to scale up. My journey underscores the importance of resilience and determination. By sharing my story, I hope to encourage others to never give up, no matter the obstacles they face. Thank you for considering my request. Your support would mean the world to me and could help amplify the message that anything is possible with determination and belief! How to Vote: https://hicham.page/forbes #forbes #forbesnomination #entrepreneur #agammaglobulinemia #startup

Meet us in Cannes! We’ve set up our townhouse to provide a calming, yet engaging atmosphere juxtaposing the hustle and bustle of the festival. The atmosphere of the townhouse symbolizes our vision for a clutter-free online experience through ad filtering, embodying the principle that less is truly more. We look forward to discussing how our technology, along with our solutions for advertisers and publishers, can provide more incremental revenue, more impactful ads and more brand trust, all while improving the overall user experience. Located in a peaceful area of Cannes about an 8-minute walk from Palais des Festivals et des Congrès, our townhouse will be open Monday through Friday for various meetings, panels and apéros, offering a place for guests to “filter out” the noise. Here's a quick look at some events you may not want to miss: Tuesday 18 June - Women in ad tech breakfast from 10 AM - 12 PM to discuss practical steps to keep important initiatives like privacy, sustainability and DEI in focus even as priorities shift. - Conscious advertising breakfast for brands and advertisers from 10 AM to 12 PM to present findings from a pro-bono campaign with WildAid, using advertising to drive positive behavior change and applying green media best practices. - Open apéro evening from 4 PM - 6 PM to connect with other Cannes attendees, drinks and snacks included. Wednesday 19 June - Panel on media quality (or lack thereof) and if we zero in on this one issue, we may be able to improve a myriad of others from sustainability to brand safety (and more) 4 PM - 5 PM (with panelists from TAG, Good-Loop, The NAI). - Open apéro evening from 5 PM - 7 PM to continue the conversation. Thursday 20 June - Last chance for an apéro evening from 4 PM - 6 PM to network and recap the week’s events and insights. To get in touch or secure your invitation for one or more of these events, please use the link below. https://bit.ly/3XrsQh9 P.S. Note that the Olympic Flame will be passing through Cannes on Tuesday between 11 AM - 1 PM so you may want to factor that into your travel time as the roads will be closed. #Cannes2024 #Cannes #eyeoXCannes #AdFiltering #Sustainability

If the best players are those who show up in the big games, the same goes for the best creators 😉 We couldn't miss our appointment with ElClásico, and that's exactly what we did on Double Tap with two of Europe's top content creators: Javi Freestyle and Matchfit Soccer. The numbers speak for themselves: 3.8M views and 300K likes on the content they generated together with Real Madrid C.F and Nivea for #ElClásico. A perfect combination, for a perfect match 🔝 #HomeOfCreators #InfluencerMarketing #FootballContent #SocialMedia

I usually say that Cannes Lions International Festival of Creativity is for network, not for inspiration. But this year I came home inspired. I had the great pleasure of speaking about the Sounds Right initiative (https://lnkd.in/eHkwDi8A) and how we made Nature an official artist alongside Katja Iversen, Cathy Runciman and Adam Cardew hosted by Stan Stalnaker at the beautiful Hub Culture garden. And later, participating in the awe-inspiring round table at the Goals House hosted by Earth Public Information Collaborative about The Most Important Brief (https://lnkd.in/d_q7WmTP).   Both of those sessions were filled with inspirational people who believe in the power of creativity to drive change for the better. Eager to make more brands and companies move from purpose and profit to impact and responsibility. And looking across the winners it seems like we’re not alone in this mission. Not only did a lot of the winners involve a cause. They have also moved from the more gimmicky way of activating against a cause to creating actual long term impact. It is obviously impossible not to mention our own Pink Chip initiative by the amazing Amsterdam crew. But I also love the Sol Cement SightWalks project by Grey Peru. As well as the Mastercard Room for Everyone campaign by McCann Poland. Just to name a few. I do agree with Karen Howe that it is concerning how many cases – especially in the Glass Lions category – are centered on female oppression. Who would have thought that in 2024 we would have such a high need for creative problem solving within this area? But creativity is there. Having an impact. And this year to a higher degree than we have seen in a long time. If awarding creativity really is like smelling your own farts as Mark Ritson said on stage, this year the smell doesn’t really bother me.

The 20th Rock in Rio Lisboa festival has come to an end and SIBS, as the official cashless payment partner with #MBWAY, has analysed some of the key results from the four days of the festival. The results of #SIBSAnalytics showed that: 👉 A total of 524,000 transactions were made over the 4 days of the festival and festival-goers spent an average of 32 euros per card over the two weekends of the festival; 👉 92% of the payments were made with Portuguese cards and 31% of the payments were made with #MBWAY; 👉 18% payments were made with the #MBWAY eco option which contributes to a saving of 1,800 meters of paper or the equivalent of saving 4 kg in CO2. This collaboration made it possible to offer festival-goers an innovative and sustainable experience, with more convenient and eco-friendly payment methods! Discover these and other results that reflect the impact of the partnership between SIBS and Rock in Rio Lisboa 2024 through our infographic: https://lnkd.in/dVTMBKZu #SIBSistrust #SIBSisinnovation #SIBSisexcellence #SIBSisintegrity