Envy’s Post

I just blocked someone I had no direct interaction with on this platform. Why? I saw his comment on the post of a connection of mine here in which he urged her to send her resume for his professional review. As I've been there and didn't even get a T-shirt for the experience, that's one strike against him. I don't want such slime coming after me because I've had more than enough of that. The second and third strike is the assertion that marketing is sales. Why is that two strikes? He is asserting something false out of ignorance with the greatest confidence, which is utterly loathsome, especially when it is done to gaslight someone who actually knows what marketing is to try to convince that person to give you money for your worthless services. This is one area where AI may actually be helpful. If your goal is to set up your resume for an ATS, an algorithmically run program likely will do that better (and far cheaper, as in free) than a human being.

AI will substitute salespeople - I'm sure you might have heard this. Or thought about it. And what do you think - will it? In my opinion, if your sales process is comprised of 3 standard scripts + automated emails + standard cold call sequence - I have bad news for you. AI will replace you. Why? Because there's no uniqueness, no empathy in your work. And AI can easily generate new sequences of messages / emails and send it automatically. Then what to do? Start working differently. The value of a good salesperson is not their speed of sending messages or amount of emails they are able to write. It's not even about how capable they are in closing the deal with the warm lead that was nurtured by a strong marketing. It's their ability to create a unique story for each specific lead and take them through it. It requires the skill of processing many different sources of information, collecting tiny pieces and putting all of them together into a one compelling story. And what's more important - making it resonating, emotional, empathetic. If that's how you approach your outbound outreach - I don't believe AI will be able to substitute you in a foreseeable future. What do you think? Agree / disagree?

The most common trap I see B2B Businesses fall into. (it kills your profit) Thinking they need to constantly hire more people to scale. But this can really hurt your bottom line. Why? Because hiring more people means more salaries, more benefits, and more resources spent on onboarding and training. Instead, try optimizing your current team's performance. Use AI and automation to handle repetitive tasks. Invest in training to help your team grow and improve. Track all of the data flowing in and out of your business. A smaller, high-performing team is often more profitable than a larger, underperforming one. Don't let the hiring trap kill your profits. — P.S I'm Paolo, I'm currently building Starborn to help grow marketing agencies using AI. Shoot me a connection request, and maybe we can exchange value!

Insights from the quarter - this was TapTalent.ai's highest revenue quarter. Revenue up 4.2x times. We crossed a very important milestone. Some very strong logos are using us know. But we have some problems. 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬 : Product, Sales, Pricing, Fast reaction time 𝐖𝐞𝐚𝐤𝐧𝐞𝐬𝐬𝐞𝐬 : Marketing, Admin, Know How's My mind is fixated till I don't find an answer to this question : Outbound sales is given, ofc, but how to scale to different channels ? A lot of noise comes to my mind if I think about the former issue. How to drive growth hacking experiments that create network affects ? How to create a natural stream of opt ins without losing focus ? How to be everywhere ? B2B sales funnels are time consuming. Buyers need to be demo-ed, taken care of and what not (ok, initially, now not ok!) How do we do 'scale selling' (maybe: marketing) from ground up ? - Hire ? - Outsource ? - DIY - ???? - Go to events??? ( have my doubts about it ) Also, traditional marketing approaches won't work. Facebook ads, Google ads won't work. The only answer that comes to my mind are growth experiments and content (ugc + self) Let's see. Minor Update: Hired a Customer Success, BD again to scale sales.

If you know how to sell. You can do anything in your personal & professional life. In my short professional journey, I have experienced it that if you are from Marketing & Sales background & have a zeal to learn and do something you can do anything in life. The skills honed in sales – persistence, resilience, and the ability to connect with people – are valuable assets in any area of life. #marketing #businessdevelopment #ai

Here's how you can navigate the risks of not embracing innovation in a social selling career. Embrace New Technologies The article highlights the rise of AI technologies like ChatGPT and how businesses are starting to adopt them for various tasks like marketing, writing, data analysis etc. Not embracing innovations like AI in a social selling career could leave you at a disadvantage compared to competitors leveraging these tools. As the article states: "If you live in the fear of it, I think you're going to be left out." Stay Ahead of the Curve Emerging technologies have the potential to significantly boost productivity and efficiency. The article notes that economists predict AI could lead to measurable economic impacts in the next 5 years. For a social selling career, being an early adopter of helpful innovations can provide a competitive edge. The article mentions examples like using AI to create more effective job postings and marketing content. Learn and Upskill While the full impacts of AI are still emerging, it's important to continuously learn about new tools and technologies that could enhance your work processes. Look for ways to upskill yourself by taking courses, attending webinars (like the ones mentioned for Nashville businesses), and experimenting with AI tools in your workflows. Mitigate Risks At the same time, be mindful of potential risks like cybersecurity, data privacy, and over-reliance on AI for core responsibilities requiring human discretion. As the article notes, some roles like manufacturing and shop floor work may have fewer AI use cases currently. Understand where AI enhances vs replaces human efforts. In summary, the key is to pragmatically embrace innovation in a social selling career by continuously learning about and adopting AI/tech tools that provide a competitive advantage, while prudently mitigating risks and not losing sight of core human skills. Striking this balance can help navigate the risks of being left behind. #socialselling

What an iceberg has to do with your unsuccessful e-mail campaign🎯. We all know those annoying AI generated e-mail campaigns, that keeps spamming you with e-mail that 1000 others also have received. If you do these kinds of campaigns, well I'm sorry, but you are not going to get any success, and you are acting like a strobe for your business🏴☠️. Yesterday I wrote a post about the attention span of humans nowadays. In this day and age, you have to "hook" your potential clients with a strong opening of your e-mail, and in addition you have to keep it short. We call this "hook" an icebreaker. What an icebreaker does is hooks you lead to read further into the e-mail (it breaks the ice). Many studies have shown is that nowadays, personalization is the key to "hooking" people🎣. But how do you write an icebreaker? You go to the lead's website or LinkedIn page, and you are going to search for something personal. This can be the following topics, for example: -A recent job switch -Something you and your lead have in common -Something in their business that you haven't seen before -Recent projects they did etc. And you're going to ask them a question, or you complement them in your first and seconds sentence. By this, you are showing your lead that you did your research and that this e-mail is identical to them. What is creating more opportunity for you to book more call and have a higher reply rate overall🥳. With this you make sure that you are not stuck in the ice but that you break the ice⛓️💥. Arketing Agency

Are search filters for prospecting dead? 💀 Here's what I think 👇🏼 For years, tools like LinkedIn Sales Navigator have been at the heart of how we prospect, applying filters based on an 𝘪𝘥𝘦𝘢 of our ICP. But what if that idea is totally wrong? If the filters you're using are based on assumptions instead of data, your outreach is likely misaligned, and so your results will suffer ❌ You risk missing opportunities with your real ICP ❌ You realize you're using the wrong outreach strategy and burn potential customers—for example, targeting a high-ACV, small-TAM ICP requires a much more intent-driven approach to be effective Now we're seeing a paradigm shift, with AI and automation reshaping how we 𝘥𝘦𝘧𝘪𝘯𝘦 𝘢𝘯𝘥 𝘵𝘢𝘳𝘨𝘦𝘵 our ICP. ➡ Tools can now analyze your CRM data, uncovering patterns in your closed-won deals. This goes beyond a simple closed-won: Yes / No. ➡ To be able to use natural language prompts to find ICP matches rather than be constrained by a more traditional database provider that is only able to use a pre-defined set of filters. This makes for more focused outreach, meaning you hit the mark with the right prospects! I don't know about you, but I say it’s time to move from 𝘧𝘪𝘭𝘵𝘦𝘳𝘪𝘯𝘨 𝘣𝘢𝘴𝘦𝘥 𝘰𝘯 𝘢𝘴𝘴𝘶𝘮𝘱𝘵𝘪𝘰𝘯𝘴 to 𝙩𝙖𝙧𝙜𝙚𝙩𝙞𝙣𝙜 𝙗𝙖𝙨𝙚𝙙 𝙤𝙣 𝙚𝙫𝙞𝙙𝙚𝙣𝙘𝙚. Selling good vibes 🤙🏼

Is it just me or is using AI as an outreach tool depersonalising sales? I get probably 4/5 approaches on LinkedIn or direct to my email per week, and they all seem to follow the same thread. Usually, "Hi Joe, I notice you work in recruitment we provide X software which can help with Y, would be good to connect to discuss. Followed by "Hi Joe, just following up on the above are you interested in a 30 minute call so I can tell you how X will help with Y" Followed by "Hi Joe, Noticed you haven't responded, you must be busy, I can save you time......" you get the gist. This outreach process usually last 3 or 4 messages before a close of something like I have tried you are not responding I will try again in a few months or get in touch with me. I very rarely reply and would be more likely to respond to something personalised to me or if god forbid somebody called me. I get AI can save you time but is it making people lazy? Can't only be me who is bored of the same/similar message dropping in my inbox every day. Interested to hear peoples thoughts?

I get this question frequently 👇 Do I need an online presence for outbound lead gen to work? The simple answer is no. You can run outbound campaigns… ↳ without a website ↳ without an optimized LinkedIn ↳ without having content and social proof But it’s just not as effective as it could be. ❌ 🔍 People will research your website. 🔍 People will research your LinkedIn. 🔍 People will research if you can add value to them. Especially the people you WANT to work with. I always recommend to get the fundamentals right first. 👉 Optimize your social profiles 👉 Make sure you have at least a basic website 👉 Ensure that people understand how you can help them This not only increases the chances of a positive reply. It builds upfront authority and trust with your prospect. Making the sales process much faster. What's your take on this? 💬 — Hey there, I'm Niklas. I run an AI Agency Automindz Solutions. We use proven AI strategies to build automated business development systems and streamline sales processes so you can focus on strategic growth. 🔔 Follow me for more stuff about AI automation in sales.