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Thanks to our superb audience measurement capabilities, we guarantee a "minimum" reach for every iVan campaign... how do we do that? 🤔 Our iVans include three facial detection cameras, so we can track the audience we reach from all angles, keeping us accountable and giving you the insight you need to measure a campaign’s success. Pop me a DM to find out more.... #DOOH #Advertising #ivans #insights #CCUK #audience #reach Take a look ⬇

New post (oOh!media integrates retail into Calibre for better audience measurement) has been published on M+AD!

Broadsign’s Remi Roques: The absence of standardised audience measurement systems can hinder programmatic DOOH buying (Media4Growth): Remi Roques, GM Broadsign APAC. While pDOOH offers undeniable advantages, it faces hurdles in certain markets. The absence of standardised audience measurement systems can hinder programmatic buying. In such cases, agencies face difficulties in price negotiation, and advertisers hesitate to pay a premium for pDOOH due to a lack of trust in the data. This […] #DOOH #digitalbillboards #digitalsignage

Our new Mobile OOH Data + Metrics as featured on #Mumbrella “Not all data is created equal. Our metrics are so much more detailed than the Outdoor Media Association’s OOH audience measurement tool, MOVE, which uses historical averaged data rather than real time data." "Using Lumos means we can deliver budget digital OOH campaigns across a whole city and make every advertising dollar hit the mark.” Charles Tremlett, Director Running Boards | Media That Moves Network Read the full article: https://lnkd.in/ew8xZagU #digitalmarketing #outdooradvertising #oohmedia

🚀 Madhive's Director of Data Operations, Murphy VandeMotter shared insights with Alliant discussing the critical role that audience data plays in CTV advertising. "Madhive is giving local advertisers the ability to reach relevant audiences and measure the outcomes, no matter the size of the brand. We're dedicated to building our resilience into our identity graph, ensuring Madhive continues to deliver effective targeting and measurement solutions." Read more here: https://hubs.li/Q02-nt270

China's growing CTV landscape offers advertisers a powerful channel to reach audiences. iPinYou leverages this growth, employing sophisticated audience segmentation and exclusive, high-demand content across the biggest CTV platforms. This ensures advertisers connect with the right viewers on the most relevant platforms at the optimal time. Explore China's leading CTV biddable platforms and unlock this dynamic advertising opportunity. #CTV #Advertising #DigitalMarketing #OTT #China #Media #Martech #MarketingStrategy #Innovation

ICYMI: Broadsign’s Remi Roques: The absence of standardised audience measurement systems can hinder programmatic DOOH buying (Media4Growth): Remi Roques, GM Broadsign APAC. While pDOOH offers undeniable advantages, it faces hurdles in certain markets. The absence of standardised audience measurement systems can hinder programmatic buying. In such cases, agencies face difficulties in price negotiation, and advertisers hesitate to pay a premium for pDOOH due to a lack of trust in the data. This […] #DOOH #digitalbillboards #digitalsignage

FYI: Broadsign’s Remi Roques: The absence of standardised audience measurement systems can hinder programmatic DOOH buying (Media4Growth): Remi Roques, GM Broadsign APAC. While pDOOH offers undeniable advantages, it faces hurdles in certain markets. The absence of standardised audience measurement systems can hinder programmatic buying. In such cases, agencies face difficulties in price negotiation, and advertisers hesitate to pay a premium for pDOOH due to a lack of trust in the data. This […] #DOOH #digitalbillboards #digitalsignage

There are many forecasts of growth in retail media, and one of the enablers of that growth is the important issue of reliable measurement. The 80-page Playbook created by the IAB is a must-read for anyone involved in this sector.

FYI: Broadsign’s Remi Roques: The absence of standardised audience measurement systems can hinder programmatic DOOH buying (Media4Growth): Remi Roques, GM Broadsign APAC. While pDOOH offers undeniable advantages, it faces hurdles in certain markets. The absence of standardised audience measurement systems can hinder programmatic buying. In such cases, agencies face difficulties in price negotiation, and advertisers hesitate to pay a premium for pDOOH due to a lack of trust in the data. This […] #DOOH #digitalbillboards #digitalsignage