Gonzalo Brujó’s Post

In the intensifying global marketplace, branding is everything. Interesting how U.S. corporate brands still dominate worldwide, with $3.2 trillion in value. But the world is changing, with Emerging Markets also building more influence. Chinese brands are worth nearly $830 billion as the country's consumer culture grows, and even a small country like South Korea has market leaders such as Samsung Electronics and Hyundai Motor Company (현대자동차). Quite different from 25 years ago when more European and Japanese brands like Sony were more prominent in rankings like these. Courtesy of Visual Capitalist and Brand Capital B.V. #stocks #brand #emergingmarkets #china #southkorea #japan

Newspaper home delivery systems, where newspapers are delivered to the home every morning, are still common in Japan. However, the proportion of people who subscribe to newspapers at home has decreased by 30.3 percentage points from 88.6% in 2008 to 58.3% in 2022. Flyers are included in the newspapers that arrive at home almost every day except Mondays. As a medium of the newspaper 'inserts', they play an important role in promotions. For the relatively older subscribers who continue to act regularly on the newspaper, the daily look at the inserts is a treasure hunt for bargain everyday items. One company that actively uses newspaper inserts is UNIQLO. We study the current state of inserts from a marketing and promotional perspective, with UNIQLO as the subject. For more information. https://lnkd.in/guBt9h9b This is an article from Japan, please read it using DeepL etc. #marketing #branding #growthmindset #gamechanger #tokyo #japan

Highlights from Brand Finance’s newly released report on #SouthKorea's top 150 most valuable #brands:    3 most valuable brands: Samsung Electronics (brand value down 1% to USD82.2 billion), Hyundai Motor Company (현대자동차) (brand value up 45% to USD22.9 billion) and SK hynix (brand value up 10% to USD10 billion).    3 strongest brands in the rankings: NAVER Corp with a Brand Strength Index (BSI) score of 90.7 of 100, followed by Kakao Corp with a BSI of 90.4 of 100 and Samsung Card with a BSI of 90.3 of 100.    3 largest brand value gainers: Cantata (brand value up 91% to USD869.3 million), HD Hyundai Oilbank (brand value up 80% to USD1.3 billion) and Nonghyup Bank (brand value up 77% to USD2.4 billion). 

With Apple being the world's most valuable brand at the start of this year, 6 out of the top 10 and 51 out of the top 100 brands globally were American.   Despite China having 20 brands in the top 100, South Korea's Samsung has the second spot globally.   Nevertheless, various countries stake their claims in the top 100 brand rankings.   Here's a breakdown of the most valuable brands by country in 2024.   Remember the data emphasizes brand value, distinct from general measures like market cap.   🇺🇸 Apple - $517B   🇰🇷 Samsung - $99B   🇨🇳 TikTok - $84B   🇩🇪 Deutsche Telekom - $73B   🇯🇵 Toyota - $53B   🇬🇧 Shell - $50B   🇸🇦 Aramco - $42B   🇮🇪 Accenture - $41B   🇫🇷 Louis Vuitton - $32B   🇮🇳 Tata Group - $29B   🇨🇭 Nestlé - $21B   🇨🇦 TD - $19B   #markets #technology #innovation #investing #finance 

🇰🇷Understanding the Korean Consumer: Quality, Convenience, Brand Reputation, and Aspirational Dimension In Korea, the consumer landscape is deeply influenced by the pursuit of quality, convenience, brand reputation, and an aspirational dimension. Korean shoppers are discerning, often willing to invest in products that not only offer exceptional quality but also embody prestige and social status. Quality🪡: It's more than the product; it's about the experience and longevity. Korean consumers value products that stand the test of time, offering reliability and sophistication. Convenience 🏬: In a fast-paced society, convenience is king. From seamless online shopping experiences to quick delivery options, Korean consumers prioritize brands that cater to their lifestyle. Your brand doesn’t want to invest in digital strategy ? not willing to adapt to these cultural habits, will be detrimental in the long run. On a similar quality price point with a competitor, a seamless digital strategy can be the trigger factor for the ultra busy korean consumer. Brand Reputation 👸🏻🤴🏻👑: Trust in a brand is paramount. Established brands with a strong presence and positive reputation resonate deeply with Korean shoppers, influencing their purchasing decisions. Aspirational Dimension 💰🌟: Beyond quality and convenience, Korean consumers are drawn to products that signify a certain level of prestige. Purchasing luxury brands or high-end products is often seen as a way to showcase social status and achieve a sophisticated lifestyle ideal. They desire recognition. Whether it's through K-drama placements, K-pop collaborations, or luxury retail experiences, understanding these core values is key to succeeding in the Korean market. I’m Hana TOLIO, I help businesses understand the korean market, build up strategies or help them via consulting. Follow me for more insights on the Korean retail and luxury market, KOL activation, retail activation and korean talents. #KoreanConsumers #LuxuryRetail #BrandReputation #AspirationalDimension #KoreanMarket #RetailTrends #CustomerCentric #Korea

🌟 Inside the Success of South Korean Brands 🌟 From K-pop to electronics, South Korean brands have captivated global markets with their innovation and cultural resonance. What fuels their success? 1️⃣ Innovation at the Core: Companies like Samsung and Hyundai lead with groundbreaking technology and design, setting new benchmarks globally. 2️⃣ Commitment to Quality: Korean brands prioritize quality and reliability, earning trust worldwide in industries from skincare to automotive. 3️⃣ Cultural Appeal: Embracing global trends while celebrating Korean heritage, brands like BTS and LG resonate deeply, connecting across borders. Let's draw inspiration from South Korea's dynamic brands, showcasing how a blend of innovation, quality, and cultural relevance drives unparalleled success on the global stage. 🌍💡 #SouthKoreanBrands #Innovation #Quality #GlobalSuccess #KoreanCulture #BusinessSuccess

Do not miss today's The Robin Report -- #KBrands have become superstars Read about CJ OLIVE YOUNG & GENTLE MONSTER and other brands (not the typical ones you're thinking of!) Pamela Danziger reports, analyzes and informs! #RetailOperations #RetailLeadership #Csuite #RetailInnovators #KoreanBrands #LuxuryBrands Read Listen Watch 🤳🏼 👇🏼 👀

𝗦𝘂𝗽𝗲𝗿𝗯𝗿𝗮𝗻𝗱𝘀 𝗳𝗿𝗼𝗺 𝗦𝗼𝘂𝘁𝗵 𝗞𝗼𝗿𝗲𝗮: Why Haven't We Heard of Them? — South Korea is ahead of the retail innovation curve — emerging as a cultural powerhouse on the global stage over the last two decades. But when have we heard about Olive Young? Or unicorn Gentle Monster? Catch up in our deep dive into South Korea's unspoken superstar brands, including what other brands can learn from the success of K-brands. ➡️ https://lnkd.in/ecDqC8KY #RetailNews #RetailInnovation #RetailMarketing ✍️ Pamela Danziger

What makes a brand valuable? It's not just about revenue or ads—it’s the emotional connection and long-term journey of building trust. While Turkey's top 125 brands total $14.7 billion in value, Apple's alone stands at $516 billion. This stark difference drives our passion to elevate brands in this beautiful region. Brand building takes time, but it's worth it. As China grew from 3 brands on the global list to 60 in just 20 years, the opportunity for transformation is within reach for all of us. Let’s bring this transformation to life together! #Branding #BrandJourney #BrandValue #MarketingStrategy IGEXX ISTANBUL GLOBAL E-EXPORT SUMMIT Omurden Sezgin

*QN13082024-02* QUESTION: Founded by Shinjiro Torii in 1923, *X* is the largest Japanese brand in its category, followed by Nikka. When it was first released in Japan, its smoky flavor palate was met with strong criticism. Torii had to quickly pivot from the original brand concept and switch to a lighter, fresher style that soon became a nationwide success. In the 1940s, before it was a household name in the United States, it was an inexpensive Japanese brand known as Torii Shoten, then Kotobukiya. The brand officially changed its name in 1963 to *X*. *X* got its biggest worldwide advertisement via a 2003 pop culture output *Y* , where *Z* repeats the phrase “For relaxing times, make it *X* time” over and over again. *What brand is X ?* *What pop culture output is Y ?* *Who is Z ?*