The Robin Report’s Post

Do not miss today's The Robin Report -- #KBrands have become superstars Read about CJ OLIVE YOUNG & GENTLE MONSTER and other brands (not the typical ones you're thinking of!) Pamela Danziger reports, analyzes and informs! #RetailOperations #RetailLeadership #Csuite #RetailInnovators #KoreanBrands #LuxuryBrands Read Listen Watch 🤳🏼 👇🏼 👀

In the intensifying global marketplace, branding is everything. Interesting how U.S. corporate brands still dominate worldwide, with $3.2 trillion in value. But the world is changing, with Emerging Markets also building more influence. Chinese brands are worth nearly $830 billion as the country's consumer culture grows, and even a small country like South Korea has market leaders such as Samsung Electronics and Hyundai Motor Company (현대자동차). Quite different from 25 years ago when more European and Japanese brands like Sony were more prominent in rankings like these. Courtesy of Visual Capitalist and Brand Capital B.V. #stocks #brand #emergingmarkets #china #southkorea #japan

🌏 Exciting Developments in South Korea's Marketing Landscape! Two major developments are shaping the future of direct selling and beauty marketing in South Korea: 📊 Leadership Evolution at Amway Korea Amway Korea welcomes veteran marketer Shin Eun-ja as their new CEO. With an impressive track record since 1995, including pivotal roles in business strategy across South Korea and Southeast Asia, Shin's promotion from CMO signals Amway's commitment to marketing innovation in the region. 💫 Milestone Achievement in K-Beauty Atomy's premium "Absolute Selective Skincare" line has hit a remarkable milestone: 1 trillion KRW in cumulative sales! Since its 2017 launch, the brand has successfully expanded to 27 countries, exemplifying the continued global appeal of K-beauty innovations. These developments showcase South Korea's dynamic marketing ecosystem and its growing influence in the global beauty and direct selling sectors. The combination of experienced leadership and innovative product strategies continues to drive the market forward. 👉 Want to learn more about South Korean market trends and opportunities? Contact us at info@globalbridgemarketing.com #SouthKorea #Marketing #Leadership #KBeauty #GlobalBusiness #DirectSelling #MarketingStrategy --- Source: mknews.kr, maeilmarketing.com

🌟 Inside the Success of South Korean Brands 🌟 From K-pop to electronics, South Korean brands have captivated global markets with their innovation and cultural resonance. What fuels their success? 1️⃣ Innovation at the Core: Companies like Samsung and Hyundai lead with groundbreaking technology and design, setting new benchmarks globally. 2️⃣ Commitment to Quality: Korean brands prioritize quality and reliability, earning trust worldwide in industries from skincare to automotive. 3️⃣ Cultural Appeal: Embracing global trends while celebrating Korean heritage, brands like BTS and LG resonate deeply, connecting across borders. Let's draw inspiration from South Korea's dynamic brands, showcasing how a blend of innovation, quality, and cultural relevance drives unparalleled success on the global stage. 🌍💡 #SouthKoreanBrands #Innovation #Quality #GlobalSuccess #KoreanCulture #BusinessSuccess

Some more info (including an Intro and Capabilities Deck) below!! We see Major Futures for Major Asians! ;) #RaiseTheTide

I just discovered the magic of CULTURAL BRANDING , and let me tell you, it's the secret sauce in global branding! It's all about weaving cultural elements into your brand's message, vibe, and marketing to hit the right notes worldwide. Remember when Pepsi's catchy slogan took an unexpected turn in China? Late '90s, they rolled out 'come alive with Pepsi' globally. But in China? It translated to 'Pepsi brings your ancestors back from the grave'! Talk about a plot twist! Lessons learned: always decode local cultures, tap into local experts, and, most importantly, listen to your audience. Here's to branding that speaks the world's language! #CulturalBranding #GlobalMarketing #LostInTranslation

Learn more about Major Asians below (including our Intro & Capabilities Deck)! #RaiseTheTide

📈 How brands impact share price in Asia: the case of Best Korean Brands. Interbrand's main driver is to help brands boost the value and return on their businesses. The 12th edition of the report on the 50 most valuable brands in Korea demonstrates the importance of the brand and its impact on the share price. Specifically, companies listed among Interbrand's 2024 Best Korean Brands show a 41% higher stock price increase vs the KOSPI average, reflecting the growing significance of brand assets in corporate value. Brands now influence not only consumers but also investors. The line between these audiences becomes increasingly blurred, pushing us to consider ‘public investors’ rather than general consumers targeted through marketing and promotion. To the entire team in Seoul, led by Ji Hun Moon: hats off not only for the launch of 2024 Best Korean Brands but also for the 30th anniversary of your office, which you are celebrating today with a wonderful gala in the Grand Ballroom of the Grand Hyatt Seoul. Finally, congratulations to the 50 Korean brands featured in the report, especially the top 5 (Samsung Electronics, Hyundai Motor Company (현대자동차), Kia Worldwide, NAVER Corp, and LG Electronics), accounting for 72.2% of the total table value. Learn more: https://lnkd.in/dTWZqa_p #BKB2024 #BrandValuation #SharePrice

The launch of Pace Partnership Tokyo is the new bridge for UK brands into Japan and APAC This has already been quite some year as we expand our operations further into the APAC region. We now have people on the ground in China, S.Korea, India and Japan. The launch of Pace Partnership Tokyo is quite a moment for the business. We have already announced major partnerships with UK brands and retailers we are working with in the region such as Charles Tyrwhitt, Itochu Group, Frasers Group, AsiaCorp and our major partnership with Bio-Synergy. However, the key will be using Pace Partnership Tokyo (PPT) as the new Master Brand House to support with any UK brand or retailer attempting to enter the region. In Japan one of the major issues for brands is that the major trading companies are primarily only looking for brands already set up in the country. With PPT any brand has the opportunity to set up and move faster towards their APAC goals. We are looking forward to some more major announcements soon for PPT! #masterbrandhouse

Did you know that some surprising and beloved brands have their roots right here in Singapore? Our little red dot may be small, but our impact on the global stage is anything but. From the iconic footwear of Charles & Keith, which started as a single shoe store in Amara Shopping Centre, to the luxurious teas of TWG Tea, co-founded in 2008 with a nod to Singapore’s rich trading history, our homegrown brands are making waves worldwide. We also have the Banyan Group, founded by a Singaporean couple and now managing over 70 luxury properties globally, and Secretlab, whose ergonomic gaming chairs are adored by professional gamers and home offices alike. Brands like Skin Inc. are revolutionising skincare with customisable serum cocktails, while Eu Yan Sang has modernised traditional Chinese medicine for a global audience with over 180 retail outlets across Asia. It’s incredible to see these homegrown talents soar! For me, it’s a stark reminder that innovation and creativity are deeply ingrained in Singapore’s DNA. You can see the full list of these local talents by following the link below. And, the next time you doubt if that big idea is worth pursuing, remember that, as Singaporeans, we have the knowledge and capabilities to compete with the very best. Chase your dreams! And if those dreams should lead you to the F&B industry, then you also know Welbilt is here to support your journey every step of the way. Visit our website below to learn more. https://lnkd.in/gr_TrxHv