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This Golden Quarter is a sprint not a marathon. Cyber Monday falls on December 2nd this year, leaving fewer shopping days this Peak season. Driving store footfall is even more essential to capture shoppers in light of the shortened shipping period. Learn how to use Performance Max for Store Goals to drive foot traffic and raise awareness for your stores: https://goo.gle/3UXKcA6

Bettina Jakobsen

Sr. Marketing Lead at Google | CMO at Women@Google | ex-trivago | ex-P&G

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