Gorilla 76’s Post

Google Analytics 4 officially replaced Universal Analytics in July 2023. Almost a year later, it’s important to note what G76 senior strategist Peyton Warren has to say about changes in traffic data. While you might have seen a dip in your YoY or QoQ traffic since last July, that doesn’t necessarily mean fewer people are browsing your website. Google just changed the way they track traffic. Think per user (new way) instead of per device (old way). Want to brush up on GA4? See the full IML episode using the link down below.

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