JP Gould’s Post

Learn how the power of our Integrative Design approach ties a connective tissue across business strategy, marketing, brand, organisational culture, built environments, and physical touchpoints. https://lnkd.in/gvrhQUGC

How Design Shapes Brand Narratives 📝 In today’s rapidly shifting business landscape, understanding the psychological and visual factors that influence brand perception and valuation is crucial for Chief Marketing Officers (CMOs) and Brand Managers. While traditional definitions of branding often focus on abstract concepts, integrating behavioral economist Daniel Kahneman’s (who passed away this past March) insights with the tangible elements of visual branding provides a more holistic view of how brands can strategically craft valuation narratives that resonate with customers and investors alike. Read the full story on PRINT: https://lnkd.in/gTDXqZ68 Words: Lynda Decker Imagery: Scott Webb on Unsplash ⁠ -----⁠ #print #printmag #printmagazine #printisnotdead #creative #identity #inspiration #linkinbio #creativenews #brandnarratives #brand #branding #businesslandscape #brandperception #psychology #behavioraleconomist

Leverage brand design to your advantage. Read more about how branding and design choices can positively and negatively influence the perceptions of your brand, and how brand psychology plays an important role in sustainability and success! https://lnkd.in/eDSMFPtM #Branding #BrandDesign #Design #Marketing

I get a little self conscious sharing the blogs I've written but I had great fun researching and writing this one! I love exploring this area of business, the psychology of consumers and perceptions of brands - let me know what you think 🤔 #Design #Branding #Copywriting #Psychology

Consistency is the core of any strong brand strategy.  You can have the boldest visuals and the sharpest messaging, but without consistency, it all falls flat.  Every message, design, and decision should reinforce what you’ve said or done before. A brand that shows up the same way, every time — that’s what builds trust.

What’s Brand Expression? Brand expression is how a company shows itself to the world. Think of it as the face a brand puts on to connect with its customers. Here’s what it encompasses: • Logo – The visual symbol that represents your brand. • Visual Design – The overall aesthetic that reflects your brand’s identity. • Messaging – The tone and content of your communication. • Customer Experience – The overall journey and interactions your audience has with your brand. Brand expression is all about the creative choices that make a brand unique. It’s how a company communicates its: ➡ Values – What the brand stands for. ➡ Personality – The distinctive traits and character of the brand. ➡ Purpose – The mission or reason behind the brand’s existence. When done right, brand expression ensures that your brand is -Consistent -Recognizable -Resonates deeply with your target audience. It’s the key to standing out in a crowded market and building lasting connections with your customers. Get it right, and you’ll turn customers into loyal fans. #branding #marketing #CustomerExperience #BrandingStrategy 

I'm excited to emphasize how brand strategy and packaging design firms work together dynamically! 🎨💡 In the realm of packaging design, the collaboration between firms/designers and brand strategists is absolutely pivotal. Here's why their partnership is paramount: - Well-Informed Decisions: By utilizing the results of painstaking market research, brand strategists offer priceless advice that guides package design decisions, maximizing its effect and resonance with the target market. - Brand Consistency: To promote consistency across all brand touchpoints, brand strategists make sure that every aspect of packaging design reflects the brand's identity. - Consumer Connection: While strategists make sure the packaging speaks directly to the emotions of the target audience and effectively communicates the essence of the brand, designers craft aesthetically appealing packaging. - Standout Appeal: Using critical differentiators as a guide, strategists enable designers to incorporate aspects into packaging that elevate products and draw attention in a crowded market. - Storytelling Expertise: Packaging serves as a vehicle for telling the brand's narrative rather than just providing protection. In order to make sure that every element of the packaging design effortlessly integrates into the brand's narrative and builds emotional connections with customers, strategists work in tandem with designers. Packaging benefits from this mutually beneficial partnership by serving as a powerful weapon for enhancing customer perception, reaffirming the brand's identity, and increasing sales in addition to protecting the products. Cheers to more creativity and collaboration in the fascinating field of packaging design! #BrandStrategy #PackagingDesign #ConsumerEngagement

Unlock the mystery behind brand identity and discover how brands come to life in the minds and hearts of consumers. Let's unravel the secrets together! 🚀✨ #BrandIdentity #VisualIdentity #BrandStory #BrandVoice #MarketingStrategy #CreativeDesign #GraphicDesign #DigitalMarketing #MarketingTips #LogoDesign

Ever wondered why certain tech brands immediately grab your attention and stick in your memory? The secret often lies in their color palette. We just dropped a new article on the strategic use of color to shape brand identity and consumer perception. Read the full article here: https://lnkd.in/dtk48kEm #branding #colorpsychology #brandidentity #designthinking

I was talking about brand strategy in relationship to design with someone the other day and they raised this insightful question/comment. I’ve been turning it over in my head a bit and here are some thoughts. https://lnkd.in/gSPve8wY #brandstrategy #brandstrategist #brandstrategymatters #branddevelopment