GrabAds’ Post

GroupM is expanding our strategic partnership with GrabAds, the advertising arm of leading superapp Grab, to help clients unlock the power of the platform’s retail media network (RMN) capabilities for brand, performance, and business growth. As part of the new partnership, GrabAds will enhance its first-party audience data with geo-based signals, which GroupM will further aggregate and integrate into their internal proprietary platforms. With these insights, GroupM clients across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam can look forward to more refined, data-driven media planning within an integrated omnichannel ecosystem. Learn more about the partnership: https://loom.ly/AcqjwM4 #GroupMAPAC

GroupM is expanding our strategic partnership with GrabAds, the advertising arm of leading superapp Grab, to help clients unlock the power of the platform’s retail media network (RMN) capabilities for brand, performance, and business growth. As part of the new partnership, GrabAds will enhance its first-party audience data with geo-based signals, which GroupM will further aggregate and integrate into their internal proprietary platforms. With these insights, GroupM clients across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam can look forward to more refined, data-driven media planning within an integrated omnichannel ecosystem. Learn more about the partnership: https://lnkd.in/eZR3dRnP #GroupMAPAC

How Retailers in Malaysia Can Successfully Engage the Growing Gen Z Market in 2024 🧑🧒 Gen Z is redefining the future of retail!  🌐 This tech-savvy generation is demanding more than just products.  💻🧮 They want experiences, sustainability, and authenticity. Are you a Malaysian retailer ready to capture the hearts of Gen Z? Discover how to: 📱Leverage Social Media: Create engaging content and influencer partnerships. ♻️Embrace Sustainability: Align your brand with eco-friendly initiatives. 🎁Personalize the Experience: Offer tailored recommendations and exclusive perks. 🌐Master the Omnichannel: Seamlessly connect online and offline shopping. Don't miss out on this opportunity to connect with the next generation of consumers. Click the link to learn more! https://lnkd.in/gjyEDZRS #GenZ #Retail #Malaysia #Marketing #Ecommerce #DigitalMarketing

Workshop | Batch'24 Digital Future Trends & Policies Increased Focus on Transparency: Advertisers are demanding greater transparency in ad spending and performance metrics, leading to a push for more open programmatic ecosystems. Omnichannel Strategies: Programmatic buying is expanding across various channels (e.g., TV, audio) to create integrated advertising experiences. Sustainability and Ethical Considerations: There’s a growing emphasis on responsible advertising practices and sustainability, influencing how campaigns are planned and executed. Shift to Cookieless Solutions: As third-party cookies phase out, advertisers are exploring alternative tracking methods, such as contextual targeting and first-party data strategies. #futuretrends #marketistmania #mycorporatesessions

Reposting this little knowledge nugget on all things reo. If you are simply using Meta or Google ads to connect to consumers you may need to reconsider your strategy to really amplifying your reach. Reach out to Rasheed Rahman and the team for more insight. #reo #retailoutofhome #reoomnichannel #boostinstoreperformance #retailadvertising

Great to see this amazing case study for IHG Hotels & Resorts alongside Yahoo and JCDecaux UK proving the power of programmatic DOOH. https://lnkd.in/eS_X6GGx

Measurement is key in programmatic DOOH, allowing marketers to clearly establish its role in a multichannel activation. Find out how Yahoo, IHG Hotels & Resorts, and On Device harnessed demographic-and-behaviourally matched control v exposure to showcase brand impact results across programmatic DOOH, display and mobile in our Programmatic DOOH Deep Dive. Read the full case study in ExchangeWire: https://okt.to/u1MpQU #programmatic #pDOOH #marketingmeasurement #brandmarketing

Off-platform channels in retail media aren't just Meta or Google ads! Through reo, retailers can leverage oOh!'s massive network of premium digital panels near their stores through our Audience Extension (AXT) solution. As part of ANZ's #1 OOH business, we can amplify reach and influence consumer decisions pre-store visit. Studies reveal that combining OOH with other retail media strategies can boost in-store performance by over 15%. The best part? Its a win, win, win opportunity... 🥇 Customers get relevant product info throughout their path to purchase 🥇 Suppliers get a new opportunity to engage with the customer leveraging the retailers brand equity 🥇 The retailer can drive further customer engagement boosting in-store sales and ad revenue. Keen to understand the additional scale we can add to your retail media network? Let's connect! #RetailMedia #AudienceExtension #OOH #RetailStrategies #Christmascameearly

𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰? 2,000,000+ digital TVOOH (TV Out of Home) screens in high impact venues across USA are not effectively utilized due to challenges in fragmentation & transparency. Local and regional advertisers mostly opt for direct deals with publishers, meaning high CPMs and an overall lack of scale.  On the other hand, programmatic TVOOH, while rapidly growing in popularity and widely being used by brands of all shapes & sizes, suffers from a lack of transparency because of blind inventory pools and more specifically, a lack of venue data. These gaps make ad requests more or less inefficient leading to discrepancies in fill rates and ad budgets. 𝐓𝐡𝐞 𝐕𝐞𝐧𝐮𝐄𝐱 𝐞𝐝𝐠𝐞: Venue-based #TVOOH, a budding concept in the realm of #DOOH, addresses these challenges by providing: 𝐀𝐠𝐠𝐫𝐞𝐠𝐚𝐭𝐢𝐨𝐧: • 800k+ screens in over 100 different venue categories • 120+ publisher and technology partners • 1.5B DAILY ad opportunities 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐞𝐧𝐫𝐢𝐜𝐡 𝐛𝐢𝐝 𝐫𝐞𝐪𝐮𝐞𝐬𝐭𝐬 𝐰𝐢𝐭𝐡: • Venue-based DMP • Contextual DMP • Geo and demo analysis 𝐂𝐮𝐫𝐚𝐭𝐢𝐨𝐧: • 100+ VenuEx PMPs • Venue-based (retail, gyms, bars, hotels, retail etc) • Lifestyle/Behavior based (business travelers, health enthusiasts, pet owners, retail shoppers etc) Venue-based TVOOH by VenuEx maximizes contextual relevance through real-world, environmental insights. By providing immediate relevance through sophisticated venue data, and mindset engagement through psychographic and behavioral data, venue-based TVOOH significantly increases conversion rates in a cost effective manner. #outofhomemedia #oohadvertising #digitaloutofhome #oohmedia #DOOH #doohadvertising #TVOOH #CTVOOH

"Out of Home is the best-placed channel to thrive in the era of Retail Media."🔥 That bold statement kicked off an insightful discussion during ‘The Big Retail Media Debate’ at the #RetailMediaSummitUK. Hosted by our very own Colin Horan the session featured Arla Foods’ Rob Edwards and explored whether Out of Home (OOH) can continue to thrive in a world of first-party data and precision targeting. Spoiler alert: it absolutely can! 🙌 Often referred to as the "oldest medium with the brightest future," OOH is evolving rapidly. Thanks to the rise of Digital Out of Home (DOOH), the channel now combines its unmatched superpower—broadcast reach—with the ability to deliver data-driven messages in the right places, at the right moments, including near the UK’s largest retailers. It’s the perfect blend of Reach & Retail.✨ Curious about how OOH fits into the Retail Media ecosystem? Explore the key takeaways or watch the full session recording via the link below: https://okt.to/yLrsRD #RetailMedia #OutOfHome #FMCG #Retail