GrabOn’s Post

What if snacking could be guilt-free, delicious, and affordable? That’s exactly what Snackible set out to achieve—and they’ve been changing the way India snacks since 2015. Founded by Aditya Sanghavi, Snackible was born out of a desire to offer healthier, tastier alternatives to the typical snacks found on supermarket shelves. When most snacks were either unhealthy or bland, Snackible found the perfect balance: unique, flavorful, and healthy treats like quinoa puffs, dark chocolate ragi cookies, and vegan nachos. But what really made them stand out? Their go-to-market strategy: Snackible’s success can be attributed to its targeted approach of focusing on health-conscious Millennials and Gen Z who are seeking exciting, guilt-free snacks. They adopted a digital-first strategy, leveraging social media and direct-to-consumer sales to connect with their audience. The brand innovated by blending health with indulgence, offering products made from affordable, natural ingredients. They built buzz through sampling campaigns and strategic partnerships with retail and food delivery platforms. With relatable branding and a constant focus on customer feedback, Snackible consistently refined its products to meet consumer demands. Their GTM strategy is a masterclass in balancing innovation, branding, and market needs. Snackible’s story shows how clear focus and creative strategies can reshape an industry. What’s your go-to snack for guilt-free indulgence? Share your thoughts below. #Snackible #HealthySnacking #Millennials #GenZ #Innovation #D2C #HealthyLifestyle #SnackingRevolution #FoodInnovation #BrandGrowth #CustomerFirst #HealthAndWellness #Startups

60% of packaged food (health brands) fail in first year, 90% in <5 years. Why? As humans we value how we look outside, more than how we feel inside. You can't flaunt packaged food, as eating food is a private activity. Categories like personal care, electronics, apparel, jewellery operates at a gross margin of 70-90% (charing premium and which helps human signal status) whereas in packaged foods it drops to 40-60% (then comes shelf life [returns], distribution, indian taste buds changing every 100 km and boredom from eating similar food). Though eating healthy comes with its benefits (soothing skin, shiny hair and holistic well being), but it takes time and above all no one will see the grind behind. Basically it's our monkey brain taking over for intrinsic gratification killing long term gains. Insights from https://lnkd.in/gKT4nDS6 (must read) P.S. This was more related to 'healthy' packaged food, fundamentals apply to general as well. #fmcg #branding #food #health #packaging #packagedfood #entrepreneurship

Is Ready-to-Cook (RTC) the next big thing in the FMCG industry? 🤔 With consumers seeking convenience without compromising on health, the spotlight is on innovative startups like WickedGüd Founded by Bhuman Dani, WickedGud's mission is to redefine the ready-to-cook meal market, with a particular focus on Gen Z and Alpha. Bhuman Dani's journey began with a realization of the potential of food to nourish both body and soul. Drawing from traditional family recipes and leveraging advanced food technology, WickedGud was born to offer a range of ready-to-cook products that blend tradition with innovation. At the core of WickedGud's offerings is a commitment to wholesome ingredients, carefully selected to balance flavor and nutrition. From pulses like dal and chana to grains like brown rice and oats, every WickedGud product is crafted with care to meet the discerning tastes of today's health-conscious consumers. Consider WickedGud's signature noodles, made using a unique SCAD (Steaming and Convection Air Drying) technology, resulting in significantly lower saturated fat compared to conventional varieties. By prioritizing healthier cooking methods, WickedGud delivers guilt-free indulgence without compromising on taste. Beyond ingredients, every WickedGud product is curated to offer a blend of flavor and nutrition, appealing to a generation that values wellness alongside taste. With products available across major e-commerce and offline outlets in 20 Indian states, as well as international markets like the UAE, WickedGud's reach is vast. Their commitment to quality is evident through rigorous quality monitoring and certifications, ensuring compliance with stringent standards. As WickedGud continues to innovate, targeting Gen Z and Alpha, consumers aligns with the evolving preferences for healthier options and convenience. These generations represent the ideal audience for WickedGud's offerings, positioning them as leaders in shaping the future of ready-to-cook meals. Are more such innovation happening in consumer retail industries? Find out more: https://lnkd.in/gy8JmYiG Fibonacci X Kulmani Rana Rohit Rawat Akshay Garg Preksha Razdan #InvestmentTrends #FoundersInsights #ConsumerRetail #VCDeals  #FibonacciX #WickedGud #SharkTankIndia

It is a universal truth, supported by the evidence [see the Group’s recent white paper 🔗 in first comment], that brands drive most of the distinctive innovation in grocery. Yes, retailers launch a lot of products, but most are me-too, copies or the churn of marginal change. It is why categories need vibrant brands and their investment to thrive.    The Collective UK | B Corp™ has been a key disruptive force in changing the yoghurt category and challenging the established big players and private label. Its focus on driving premium quality into the mainstream has changed the category. More innovation will build on their strong brand platform and support growth. Premium brands must relentlessly justify their value when people are watching the pennies.    Yoghurt is a competitive category and these launches show The Collective using innovation to stretch its footprint and build its offer against key needs and segments in kids and healthy snacking. The concepts are simple and challenger, repositioning the competition, positioning yoghurt as a superfood and delivering a ‘better’ health focused benefit. There is so much to like in all this. Read more: https://lnkd.in/eEtE9f2s #WhatBrandsDo #BrandInnovation #AwardWinningBrands

What I hear needs to be carefully, redefined, defined, and shared. Whether it's honing a brief or crafting a brand community engagement platform, I clarify what truly important into foundational, compelling, and actionable strategies. Only then can we build magnificent things. How we do something is how we do all things! - - - - #food #beverage #branding #ecommerce #culture #community #consumers #cps #latinamerica #Caribbean #nyc #nutrition #BusinessGrowth

🚀 𝐇𝐞𝐚𝐥𝐭𝐡𝐲𝐁𝐢𝐭𝐞𝐬.𝐜𝐨𝐦 𝐢𝐬 𝐍𝐨𝐰 𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐟𝐨𝐫 𝐒𝐚𝐥𝐞! 🚀 Are you ready to launch the next big thing in the healthy snack industry? The domain name HealthyBites.com just "screams" major consumer brand potential! Imagine seeing your innovative, nutritious products on the shelves of every local grocery store – HealthyBites.com can make that vision a reality. While many of our brokered names are million dollar brands, we also specialize in bringing potential million-dollar brands to the marketplace at a fraction of those prices...however many times they are just as powerful. HealthyBites.com is an excellent example. 𝐖𝐡𝐲 𝐇𝐞𝐚𝐥𝐭𝐡𝐲𝐁𝐢𝐭𝐞𝐬.𝐜𝐨𝐦? 🌟 𝐁𝐫𝐚𝐧𝐝 𝐏𝐨𝐰𝐞𝐫: This premium domain name is catchy, memorable, and perfectly suited for a leading brand in the booming healthy snack market. 🌟 𝐌𝐚𝐫𝐤𝐞𝐭 𝐆𝐫𝐨𝐰𝐭𝐡: With consumers increasingly prioritizing healthier food choices, the demand for nutritious snacks is skyrocketing. HealthyBites.com positions you at the forefront of this trend, ready to capture the attention of health-conscious shoppers. 🌟 𝐕𝐞𝐫𝐬𝐚𝐭𝐢𝐥𝐢𝐭𝐲: Whether you’re offering organic snacks, protein bars, gluten-free treats, or vegan delights, HealthyBites.com is the ideal platform to showcase your diverse product range. 🌟 𝐒𝐄𝐎 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞: Drive organic traffic with a keyword-rich domain that aligns perfectly with what your customers are searching for. This is a golden opportunity to secure a domain that not only defines your brand but also resonates with consumers looking for healthier options. Let HealthyBites.com be the cornerstone of your brand’s success story. Acquire this brand before our outreach to the top 100 companies in this industry begins.  And yes, we are referring to such corporate giants as Nestlé, PepsiCo, General Mills, Tyson Foods, Unilever and others. Contact us today at Fred@GeocentricMedia.com and let’s bring HealthyBites.com to life in the aisles of grocery stores everywhere! The domain brand is priced to sell! #HealthyBites #DomainForSale #HealthySnacks #BrandOpportunity #ConsumerGoods #SEO #OrganicTraffic #BusinessGrowth #Marketing

On this episode of WellBuilt, I spoke to Mark A. Samuel, Founder of IWON Organics and President of Unbun Foods, about navigating health, family, and entrepreneurship in the better-for-you food space. Mark shared his 22-year journey across various industries, eventually finding his niche in health-conscious CPG brands. He reflected on growing IWON Organics into a recognizable name in the healthy snack market and discussed his recent transition to Unbun Foods, where he is leading a brand refresh and preparing for innovative new product launches. Mark also discussed his 80/20 approach to nutrition, emphasizing the importance of building a healthy relationship with food by balancing discipline and enjoyment. He highlighted how discipline, rather than fleeting motivation, has been a cornerstone of his personal and professional success. Mark also opened up about navigating mental health challenges and how exercise and making consistent, health-conscious choices have been essential to his well-being. We also delved into the evolving expectations of health-conscious consumers and his perspective on the notion of a "balanced lifestyle". Mark’s candid insights on building resilience, prioritizing health, and the realities of parenting offer valuable lessons for anyone looking to thrive in both life and business. Make sure to follow Mark on LinkedIn for fresh and funny insights into health, fitness, life, and of course, chipotle :) #discipline #cpg #health #employeewellness #gym #fitness #nutrition #entrepreneurship

Case Study: Launching a Healthy Snack Subscription Service Background: Healthy Bites Co. is a startup that aims to provide nutritious snack options for busy professionals and health-conscious consumers. The company offers a subscription-based service delivering a variety of wholesome snacks directly to customers' doorsteps. With a focus on convenience, quality, and wellness, Healthy Bites Co. is eager to launch its product in the competitive market. Challenge: Healthy Bites Co. faces the challenge of introducing its subscription service to a target audience amidst stiff competition from established snack brands and other subscription services. The company needs to develop a comprehensive go-to-market (GTM) strategy to effectively reach and engage its target customers. Go-to-Market Framework includes 1.   Market Research 2.   Value Proposition 3.   Customer Segmentation 4.   Product Positioning 5.   Pricing Strategy 6.   Distribution Channels 7.   Marketing and Promotion 8.   Sales Strategy 9.   Customer Experience Outcome: By implementing a strategic go-to-market framework, Healthy Bites Co. successfully launches its healthy snack subscription service and gains traction in the market. The company attracts a loyal customer base drawn to its convenient, nutritious offerings and earns recognition for its commitment to wellness and quality. With continued innovation and customer-centricity, Healthy Bites Co. aims to sustain its growth and make a meaningful impact on the health and happiness of its customers. #gotomarket #gotomarketstrategy #framework #casestudy #startup #marketresearch #valueproposition #customersegmentation #productpositioning #pricingstrategy #distributionchannels #marketingandpromotion #salesstrategy #customerexperience

Are you like Garfield too? On a serious note, in over 100 consumer research groups I've attended for food brands in the past year, health consciousness & healthy eating exists but brands of choice remain ones high on indulgence and taste, and low on health(y) parameters. That's an interesting picture and one that in some ways belies the regular barrage of conscious / healthy / healthier brands one sees and hears about on social media. While there are several young D2C brands making their mark with "healthier" offerings and even the established big food companies are foraying into the healthier space either to tap the opportunity and appeal to an emerging healthier ingredients and products seeking generation, the day-to-day buying and consumption behaviour of the majority of consumers seems inclined towards the "unhealthier" options that abound, with wider availability and at attractive lower prices than their healthier alternatives. That said, there is a space and opportunity to grow a brand's healthier franchise, even if it means creating a separate brand family to do so. I've seen my clients in the snacks and sweets and wider foods space do this well, building a new platform on which to grow their "healthier" portfolio, while continuing to scale their core business that's focused more on taste and indulgence at low prices. What's been your experience as a consumer and marketer?

Salad Days, a premier healthy food delivery brand in Delhi NCR, is renowned for offering fresh, flavorful, and nutritionally balanced meals. Specializing in hearty salads, sandwiches, and wholesome beverages, the brand is committed to making healthy eating both accessible and satisfying. In a recent panel discussion hosted by BW Disrupt, Varun Madan, Founder and CEO of Salad Days, shared his insights on navigating sustainable growth in today's competitive market. Speaking alongside other industry experts, he stressed on the importance of prioritizing steady, long-term progress over the pursuit of hyper-growth, emphasizing that while funding is beneficial, it cannot solve all business challenges. His focus on a balanced, thoughtful approach to scaling was a key takeaway for the audience. Click on the given link to explore more: https://lnkd.in/gKJD2gKa #SaladDays #BWDisrupt #VarunMadan #SustainableGrowth #BusinessStrategy #HealthyFood #DelhiNCR #Entrepreneurship #SmartScaling #BalancedGrowth #LeadershipInBusiness #NutritiousLiving