Udit J.’s Post

Curious about how to incorporate the latest trends into your next snack bar? At Parker, we're here to help you create fun and functional ingredients for your next snack that align with the trends. Here’s how through our custom compound coatings: • Add protein • Use sugar alternatives • Explore nearly any flavor combination Did we mention we’re also a sustainable company? That’s a solid 4 out of 5 mentioned in this article through just one partnership. Learn how Parker can do more for you today!

Curious about how to incorporate the latest trends into your next snack bar? At Parker, we're here to help you create fun and functional ingredients for your next snack that align with the trends. Here’s how through our custom compound coatings: • Add protein • Use sugar alternatives • Explore nearly any flavor combination Did we mention we’re also a sustainable company? That’s a solid 4 out of 5 mentioned in this article through just one partnership. Learn how Parker can do more for you today!

Curious about how to incorporate the latest trends into your next snack bar? At Parker, we're here to help you create fun and functional ingredients for your next snack that align with the trends. Here’s how through our custom compound coatings: • Add protein • Use sugar alternatives • Explore nearly any flavor combination Did we mention we’re also a sustainable company? That’s a solid 4 out of 5 mentioned in this article through just one partnership. Learn how Parker can do more for you today!

Snacking is different from place to place. It is interesting to see that FBN has identified shifts in consumer behavior: protein reigns, and we can help with • Special proteins, easy-to-add • More fibers, less sugar (alternatives) • a fast product development cycle But the real value is with conscious consumers. Building Food Culture

Dishita and I run a small business, trying to be a big business, called wastED - letsgetwasted.in. One of those thousand brands that are fighting for the wellness and protection of humans and the environment. We do not have such a budget to appear on television shows and run a fancy advertisement on social media to reach you and we invest most of our money on quality improvement and on providing value to our customers. I believe in providing better quality instead of investing in marketing as good or bad quality is never an accident, It's a foolproof plan. As some people find it just another Flour trying really hard to make its way into the market, what they don’t know is what we are providing at the same cost. Let me spread some light on it. Our hero product, The Fit Flour, is renowned for its exceptional nutritional profile, boasting 30% #protein, 40% #fiber, and less than 5% naturally occurring #sugar. And you can have all these benefits by spending only Rs 75 for one kg which is almost the same as the ice cream treat you give to yourself. Then why not spend the same amount on something more valuable? It can be used in multiple ways. You can mix some quantity of The Fit Flour with your regular flour while cooking and the best part is it's tasteless quality. Healthy toh hoga, magar taste nhi badlega. In addition to the occasional discount we offer, our consumers find value in the product when they use it. Healthy kaho, Fit raho :) By the way - the picture below is a screenshot of a lovellllly recipe Charu created! Isko push karenge to post the recipe :P #FoodInnovation #Sustainability #Innovation #HealthComesFirst #wastED #TheFitFlour #Fitness

Inside the competitive advantage- I met an extraordinary human being from the aviation industry. Passionate about providing health to humanity through nutrition.. He opened up a small good takeaway and dining kiosk in one of the market of West Delhi!! From last 3 months have been dealing with less staff and getting systems in place. I met him inside of consulting him on impacting his sales. He invited me to his shop to get the answer to the question - “Why should people buy my products? What’s unique about my food?” I am sharing my conversation with him- My question - “ Tell me what’s unique about your products” He answered -“ Quality of ingredients” My question- “ Please say something more about or specifics about quality of ingredients” His answer- “ I use the best butter, the best spices, the best cheese, the best wheat flour, the best RO water….” My question - “ There is no such thing called best. Tell me more about what makes them best?” On this he informed me about all the good brands and the best product in their category he is using.  My Question- “ How many people know about this uniqueness? "How many people know the specifics of the quality of ingredients you use??” His Answer - “ No one other then his own family and staff”  My Question - “ What really had you start this business at the first place?” His Answer - “My vision is to make people aware on the nutrition and have them live a healthy life . After eating my products people don’t get bloating, indigestion and so on. There are no after effects”  My question - “ How many people know about your vision? His answer- “ After so many months I am sharing my vision with someone, I forgot why at the first place I started this” He promised me to share with all his customers, family, friends and his locality.. This is what happens when you are competition.. Get in touch with your “WHY” and share with all at all times… Rest everything will fall in place..

Healthier #food is always better?! Would you agree? Most probably. However, perceived #healthiness of food can also backfire: in the case of "about-to-expire" food. Why? Since #consumers hold a lay theory that healthy food expires more quickly as Jeehye Kim, Young Eun Huh, and Brent McFerran in their latest Journal of Marketing paper find. 1) Portraying food as healthy increases consumers' perception that it expires quickly, particularly, when consumers they hold this lay theory strongly or have a low level of knowledge about food #expiration. 2) This lay theory leads consumers to avoid consuming healthy (vs. non-healthy) about-to-expire food, which in turn increases disposal intentions and decreases preferences. What can companies / #retailers do? a) Use suitable #salespromotions taking into account that consumers prefer different types of sales promotions and require different magnitudes of price discounts for healthy (vs. non-healthy) about-to-expire food However, in light of the recent Journal of Retailing study by Lang et al. showing consumers' reluctance to purchase near-expired products due their concern of being stereotyped as stingy, consumers should be imbued with socially desirable characteristics such as being proenvironmental and smart consumers. b) Use expiration date labels that provides unambiguous guidance (i.e., “consume by”). Study links in the first comment.

‼️YOU ARE GETTING SCAMMED!! 😳HOW? Recently while scrolling for snacks i found this brand whose tagline is MUNCH BETTER?🙄 This brand has positioned itself as a snack brand which is healthier, made from ragi, gluten-free and what not. 😮 As a rational consumer, I checked the ingredient list of this item, whosethird item was PALM OIL. ‼️‼️ Does this make our snacking any easier ⁉️ PALM OIL also known to, pose a lot of health implications on our body is being used in this product, and just because the brand has positioned itself as a healthy brand, people are unknowingly buying it without even knowing the reality of what they are eating. Its an urge to please check the ingredient list before you buy or consume anything so you get the best satisfaction and quality. Snackible Snackible Sales Team #scam #marketing #positioning

Where all this came from? 🙊 ⚠ It's longer than it should be! Do you think about your food when you see it in the store? What should I think about, you may ask? It is either good or bad, affordable or expensive, organic or not. What else? There is more than that. And I'm not talking about nutrition, healthiness or brands. I'm talking about the story of this "item". 1. Who are the people that worked 8,10,14 hours to grow this? 2. Where and how it was produced/grown? Does the production harm a natural ecosystem so it could be more affordable? 3. Who profited the most from it? 💰 4. How much is the profit margin of the retailer who is selling you this? 5. How it ended up here in the store? How many people were part of this supply chain? It's valid though process for fashion, electronics or any product but in the case of the food industry we talk about an essential and critical part of your human existence. So may be we should think about this banana, yogurt or raw bar as a whole not only as a taste in your mouth and nutritions in our stomach. Here are some toughs from me 🧠 > Don't forget that the producer is probably the least beneficiary from your purchase 👩🌾 > The producer was pushed to make it cheap, fast and in big quantities. These are the KPIs of success not - sustainability, nutrition or taste 🍅 > The ecosystem around this farm/producer could be significantly damaged > The guys you don't hear about (middle men) in this supply chain are doing really good 💸 So next time you look around the store just ask yourself "Do I care?" 😉 #supplychain #foodindustry #food #consumerawareness

Is buckwheat the new grain on the block? Whole Foods Market predicted a buckwheat boom for 2024, and it's already showing up in health shops and spas across the UK. Buckwheat brand Grechka Buckwheat Super Grain has seen a 20% sales increase and even sold out of their products by April! While it's gaining traction, high prices and its relative novelty might keep it from hitting superfood status just yet. But if you're into healthy, sustainable eating, buckwheat might just be worth a taste test. Have you tried buckwheat yet? https://lnkd.in/ehu27rjH