Grapdes®’s Post

Ever thought about spicing up your pint? Frank’s RedHot Sauce has teamed up with the legendary Danny Dyer to bring us the ‘flager’ – a fiery mix of hot sauce and lager. 🍺🔥 Danny Dyer is a great fit for this ad. He’s a “geezer” who’s relatable to so many football fans, making the twist on matchday drinking a great idea. The ad leaves you wondering if it’s all a joke or if people will actually start ordering Flagers at the pub. Either way, it’s a talking point! I really like the way this ad is filmed – in a TikTok and Reels-friendly format. It’s clear they’re targeting social media audiences rather than traditional TV viewers. The casual, almost iPhone-filmed look adds an authentic feel, making it chilled and less serious. Check out the ad below and let me know if you’d try a Flager! 👇🔥 https://lnkd.in/eAR22k-Y #AdOfTheWeek #FranksRedHot #DannyDyer #Marketing #InfluencerMarketing #BrandCollab #AdCampaign

Advertising campaigns are strategies planned and executed by companies, organizations or individuals with the objective of promoting a product, service, idea or brand through various media, such as television, radio, Internet, written press, billboards, social networks, among others. 📻 📺 📰 👩💻 These campaigns usually have specific objectives, such as increasing sales, creating brand awareness, changing the attitudes of the target audience, launching a new product or service. The other day, due to a topic we saw in class, I was looking at what had been the most viewed ads so far this year and one of them was this one❗ The ad features actress Scarlett Johansson and former NFL players Dan Marino, Terrell Owens and Bruce Smith in a lab with M&M'S characters, admiring the M&M'S Almost Champions Comfort Ring, the first of its kind, and laughing about the feeling of being "almost champions". 💡 From my point of view, the ad uses M&M'S signature humor and the power of fun to create a world where everyone feels they belong, uniting this star-studded group in a way only the brand can. What was your impression of the ad? #Advertisingcampaigns #Marketing #Imagination #Originality

Pound for pound, this is one of the best creative concepts and execution of all time. It was a fun, and brutally honest attempt, to reclaim some semblance of relevance in hopes of saving a dying brand. However, it didn't work. To me, the biggest problem is that the Creative mostly resonates with my generation, persons who had already written off Radio Shack. All the nostalgic characters were largely irrelevant to younger customers who never considered Radio Shack a viable alternative. A new generation of customers, which the brand desperately needed, didn't understand most of the pop culture references. Despite what the Cannes Lion community wants us to believe, advertising isn't art, and Creativity isn't enough. Advertising must achieve a commercial objective, and money spent on talent and production must produce an ROI. Radio Shack filed for bankruptcy a year after its massive bet on paid media failed to pay off. Fun ideas are fun, but effective ideas are even better. Don't be bamboozled by a charismatic creative director looking to produce something that will be better for his/her portfolio than your bottom line.

Why Football Content Creators Like AwayDays Are Changing the Game: Some of the most exciting football stories today aren’t coming from glossy magazines or TV networks, they’re being told by passionate fans with cameras. Enter Ellis Platten the creator behind AwayDays. His channel offers a fresh, authentic look at football, from exploring obscure stadiums to uncovering the stories behind rare kits. What makes creators like Ellis stand out? Authenticity. They take us beyond the polished highlights and into the heart of football culture—the moments that connect us as fans. Ellis’s storytelling reminds us that football is about more than goals and trophies; it’s about the community, memories, and sheer joy of the game. For brands and clubs, there’s a powerful lesson here: authenticity wins. Partnering with creators who truly understand the game builds meaningful connections with fans in ways traditional media can’t. Football content creators are redefining the sport—and Ellis’s AwayDays is leading the charge. Check it out, you might just see the game in a whole new light or start your love for football kit collecting. #FootballContent #ContentCreators #FootballCulture #FootballMarketing #FanEngagement #FootballCommunity #FootballInfluencers #SportsMarketing

I've always been a little on the fence about Dr Pepper Snapple Group and Deutsch's Fansville campaign. Let me be clear, I am a MAJOR Dr. Pepper girlie. 🥤 Growing up in Texas how could you not be?! But as a marketer, I always kind of thought, hmm this is clever, but maybe I'm not really the target audience? 🏈 Until I saw the "Hype Train" commercial last weekend while watching Texas sadly lose to Georgia (either way, Hook 'Em!!! 🤘). I've never felt more seen as a college football fan 😂 🫠 📈 I recently read in Ad Age that Dr. Pepper has "surpassed Pepsi in dollar market share (7.5% vs. 7.4%) and has narrowed its volume share deficit relative to Coke and Pepsi." It got me thinking, what are they doing that's working for them? Obviously marketing is not the only factor contributing to this, but IMO, the more I thought about it, the more the Fansville campaign is actually pretty genius: 1️⃣ They have a platform that works long term, not just in the moment based on recent trends. They're in their 7th "season" now of the campaign! They are marketing this like how a show gets marketed with different plot twists, character development, and storylines. 2️⃣ It's not linked to any team or player, which doesn't alienate any particular fan group, and doesn't put all their eggs into a basket that ends up losing. It's linked to fun tropes about college football (e.g. "Tech" vs. "State" rivalries), which gives them the ability to connect with more fans. 3️⃣ Anyone who has done sports partnerships knows that it can be very volatile (and expensive) to work with players and teams because things shift all the time, whether someone gets hurt, tweets something stupid, or conferences change. They are able to actually lean into the drama vs. being disrupted by it. Do y'all like the Fansville campaign? What else is smart about it? https://lnkd.in/erSWj955 #marketing #insights #collegefootball

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If an ad doesn’t attract non-customers, is it a good ad? I read this news suggesting that John Lewis Campaign is 'Failing to Land' with non-customers. It made me reflect. When viewers skip at 14 seconds, the first 13 seconds must work extra hard to achieve the objectives. This article from Marketing Week (may be paywalled) made me rethink how important it is to attract non-consumers with ad campaigns. (Here is the link to the article: https://lnkd.in/gHnZnNhX) Applealing to new / non users is critically important for major brands. Here is my reflection 1. The article cites latest data revealing an interesting trend: while John Lewis’ recent ad campaign is resonating well with existing customers, it’s struggling to connect with those unfamiliar with the brand. 2. Despite reviving its famous ‘Never Knowingly Undersold’ price pledge and releasing a new TV ad as part of a Christmas trilogy, the retailer faces challenges in attracting new audiences. 3. A survey showed that an “encouraging” number of people watched the entire ad, titled ‘The Window’. However, on average, viewers tended to skip at around 14 seconds. The short-term sales effects are consistent with John Lewis’ previous Christmas campaigns. 4. Interestingly, current John Lewis customers responded much more positively to the ad compared to non-shoppers. Awareness is step one in predisposing people to a brand. That’s why mass advertising is critical. If an ad goals to appeal to non-consumers, can it be considered a good ad? What do you think? #Marketing #Advertising #Retail #strategy #training Nicholas Di Cuia

Can water be edgy and cool? That's the question that sparked Mike Cessario bold vision for Liquid Death, a brand that's shaking up the beverage industry in a way no one saw coming. That's why I decided to check one of the latest episodes of the Masters of Scale podcast featuring Mike. The great thing is that I just love his approach to building this brand, which is anything but ordinary. And if you still don't know what Liquid Death is check out one of their outrageous YouTube ad here:  https://lnkd.in/d9GDf_x7 Big brands play it safe, avoiding bold ideas that could set them apart. But with Liquid Death, he flipped the script. Drawing from his punk rock roots and love for disruptive creativity, he turned something as simple as water into a rebellious and fun product that people can't help but notice. A big part of Liquid Death's rapid rise to success comes from its unique use of humor (you can see it in all of its media accounts) Mike took an entertainment-first approach, crafting their marketing almost like "Saturday Night Live" skits. He knew that in today's world, comedy drives the internet. By aligning their content with what's popular in stand-up specials and among top comedy influencers, Liquid Death's ads aren't just edgy—they're genuinely entertaining. This approach allowed Mike to take a modest marketing budget and turn it into massive brand awareness. Liquid Death isn't just about hydration; it's about making a statement. With its tagline, "Murder Your Thirst," and a commitment to sustainability through aluminum cans, the brand has become a viral sensation. So what Liquid Death can teach us? You don't need to follow the traditional corporate playbook to succeed. Sometimes, all it takes is a willingness to push boundaries, trust your taste, and inject a bit of humor into your brand. What do you think of Liquid Death's unconventional approach? Is this the future of branding? Let's discuss this in the comments! And don’t forget to watch the full podcast with Mike Cessario here: https://lnkd.in/dSCcneQZ #LiquidDeath #Branding #Marketing #PunkRock #Humor #Innovation #MastersOfScale #MikeCessario #DeathToPlastic

Marketing for Christmas doesn’t have to be boring.  It can be fun!     Our Santa’s Mission Marketing Game template lets you engage with your audience excitingly. This Marketing Game will bring the joy of Christmas by allowing them to compete with friends or family for a spot at the top.    Our Santa’s Mission Game will allow you to:  🎄 Collect potential leads with a built-in lead form  🎄 Engage audiences and increase their engagement time  🎄 Entertain audiences and website visitors    Use this template to drive engagement and collect leads!  Customize and make this template yours now 👉: https://bit.ly/3O6qQF2    #ChristmasGame #MarketingGame #ChristmasMarketing