Nadeem Haddad’s Post

We're big sports fans at 1708 Media, so the start of March Madness tomorrow is a bit of a holiday around these parts. There's a reason why both sports nerds and casual fans are drawn to such an awesome event: the stories. Remember when 16 seed UMBC beat Virginia? Sister Jean mania? Or when George Mason danced to the Final Four? The storylines were captivating. Storytelling is what makes video marketing so impactful as well. What's the story behind your brand that sets you apart from the competition? That's the question we're always asking our partners as we're creating content for their customer journey. #videomarketing #videostorytelling #videoproductioncompany

Ever thought about spicing up your pint? Frank’s RedHot Sauce has teamed up with the legendary Danny Dyer to bring us the ‘flager’ – a fiery mix of hot sauce and lager. 🍺🔥 Danny Dyer is a great fit for this ad. He’s a “geezer” who’s relatable to so many football fans, making the twist on matchday drinking a great idea. The ad leaves you wondering if it’s all a joke or if people will actually start ordering Flagers at the pub. Either way, it’s a talking point! I really like the way this ad is filmed – in a TikTok and Reels-friendly format. It’s clear they’re targeting social media audiences rather than traditional TV viewers. The casual, almost iPhone-filmed look adds an authentic feel, making it chilled and less serious. Check out the ad below and let me know if you’d try a Flager! 👇🔥 https://lnkd.in/eAR22k-Y #AdOfTheWeek #FranksRedHot #DannyDyer #Marketing #InfluencerMarketing #BrandCollab #AdCampaign

For this week’s #TuesdayThoughts we’re sitting in the booth with the commentators as we talk about the power of being genuine! Do you want to know what separates the best broadcasters from the rest? Here is one simple thing that the best broadcasters know. Being genuine and showing strong character isn't just a trait; it's a tool that allows a broadcaster to connect with the audience in unique and captivating ways. Consider Booger McFarland’s reaction to Damar Hamlin’s frightening collapse in a The Athletic article in January 2023. “We break bones, we get surgeries, we get concussions,” McFarland said on the air. “As football players, we are conditioned to deal with those things. That’s part of our game. When you bring CPR out, you are trying to help someone breathe. You are talking life or death now. That’s totally different than anything I am used to seeing on the field.” The same article states, “You want thoughtful people on air. You want people who don’t speculate. You want people with basic humanity.” And McFarland was able to embody those principles during a trying time. I have had the privilege of working with Booger, and he was kind enough to share with me that one of the things I helped him with the most was learning to communicate authentically. I could not be more proud of all of his success and how he handled this situation. He spoke from the heart, and that's the magic. His ability to stay genuine allowed him to connect with the audience, and he handled an incredibly difficult situation with poise and finesse. Are you ready to connect with the audience and communicate authentically? Shoot me a DM, email, or give me a call! Click the link in my bio to book a FREE strategy call or download my ABCs of interviews. #AuthenticityFirst #ESPN #SportsMedia #BoogerMcFarland #MondayNightFootball #NFL #DamarHamlin #AnnieHHoffmanLLC #ThoughtLeader #ATLMedia #PRAgency #TheAthletic #MediaMastery #SocialMediaTips

As Super Bowl 2024 captivated audiences around the world, it wasn't just the game that stole the spotlight – it was also the marketing. One particular advert that generated significant buzz features Hollywood superstars Jennifer Aniston and David Schwimmer reuniting on screen. Released ahead of the Super Bowl, the iconic "Friends" co-stars are seen together in the Uber Eats ad, capturing the attention of viewers and media outlets alike. This marketing move by Uber Eats is a brilliant example of leveraging the power of nostalgia and celebrity endorsement to create buzz and drive engagement. It puts great emphasis on the power of storytelling and the ability of brands to connect with consumers on a deeper level. In an era where attention spans are short and competition for consumer attention is fierce, memorable marketing moments like this one are invaluable. Watch Here: https://lnkd.in/gNsuMDyF #marketing #storytelling #ubereats #marketingtips #marketingstrategy

"You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it." -Gary Vaynerchuk #GaryVaynerchuk #GaryVee #SteveJobs #MarkCuban #PersonalDNA #PersonalBrand #StayTrue #LinkedInTopVoice #LinkedInInfluencer #LinkedInfluencer #LinkedInInspiration #LinkedInspiration #EnergyThroughInspiration #JJDInspiration #JJDQuotes #JJDContent ✖VaynerX ✖VaynerMedia 🐈VeeFriends ⬛VaynerSports 🔷VCR Group 🔲VaynerWATT

Is this the worst ad ever? The Quiznos spongemonkey commercial was one of the worst ads of all time... Although it was buzz-worthy, it killed sales, pissed off franchisees, and was a complete flop. Lesson: While differentiation is critical for success, you can also GO TOO FAR and have it backfire on you. Of course, you never know until you test, but that's the great thing about digital advertising: You can split test ideas on the fly, quickly shut down the losers, and elevate the winners BEFORE any major damage is done. What's the worst ad you can remember? P.S. If you found this helpful, please repost to share with others ♻️ and follow Drew Kossoff for more like this in the future.

Why did we start Culxtured?? While NBC did a great job covering the Paralympic Games, major media outlets still do not cover Para sports. 439 vs. 3 times?!?!?!? Seriously?! It’s time to Change the Narrative‼️ Culxtured will: ✔️Amplify Para Athlete voices. ✔️Educate society on Para Sport ✔️Build fandom through easily accessible coverage of the ALL Para Sports ✔️Equip the next generation of Para Athlete with insights on how to brand and build content. How can you help?! ✅ Follow our social media accounts ✅ Share the Culxtured Media Collective with major media outlets (if you have connections please dm me) ✅ Buy Merch and spread the mission!! Let’s Change the Narrative TOGETHER‼️

Food for thought, perhaps? Today, my colleague Melson Miranda and I explored the enduring appeal of nostalgia in advertising, using the Downy—Rinse & Refresh | Tell me why—featuring Backstreet Boys advertisement as a case in point. Despite being a year old, this ad continues to demonstrate the timeless effectiveness of nostalgia in advertising. 'Back in the day' or 'looking back at the good old days' still evokes strong sentiments that can bring a brand's story to light in a subtle yet powerful way. Incorporating pop culture references of the past also does the trick. It's a very interesting way to use a simple idea and make something cool and impactful. There are many good examples of using nostalgia in advertising and as a compelling brand strategy. I thought I'd share the Downy commercial here to start a conversation about nostalgia or to enjoy a fun commercial to share inspiration. Anyway, have fun watching :) #commercials #nostalgia #cleveradvertising #creativity #compelling #narratives #impactful #funny https://lnkd.in/d5z_WtRk.

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We all know the old adage: If you want to go fast, go alone.If you want to go far, go together.   Well, here’s a new one for you:   If you wanna grow fast, sell hard. If you wanna grow far (steadily, consistently, and healthfully), sell soft.