GreenEyes Production’s Post

Does sustainability sell? Not if it's 'ego' marketing. Here's my mini masterclass on sustainable marketing - thanks to Futerra for open sharing! I'd love to hear about products and campaigns which really sell the benefits of sustainable products/services - hit me with them. PLUS - if you like these slides, you should see the depth of insight when I present them live. :-) #greenmarketing #sustainablemarketing #marketingthatworks #sustainableliving #brandpurpose

Thank you Solitaire Townsend for saying what we have all been feeling, seeing and experiencing for the last 20+ years—yet backed with data! We invented a straw(wo)men in our collective imaginations as the “conscious consumer”. Foolishly we have been waiting for that “eco” parousia to save us from ourselves, using delusion to hedge disappearing dollars as we spent billions on marketing and consumers overspent billions on products that didn’t do what they said they would (or did) do. The imperative to drive more, measurable and meaningful impact is only through regulation and transforming trade for good to safeguard the future of business. This requires that ‘sustainability’ be competitive and hold a clear value for consumers and businesses and it has more to do with paying real wages, reducing risks and costs, paying the true cost (fossil fuels) then it has to do with organic, natural, recycled, circular or net zero stuff—phrases invented to sell more products, but don’t actually sell products. We are not here at The Sourcery to save the people or the planet, the planet and its people all be fine without fashion, we are here to save our incredible industry—and without reducing its social and environmental impact—I am afraid that mama 🌎 will have the last word on the latest fashion trend.

No. Sustainable is a consumer benefit, it is like selling longivity, not short term benefit sugary drinks but long term brush your teeth kinda thing. Selling for selling is a corporate benefit. Let’s not forget the responsibility big companies have as they are custodians over large collective resources and unique social and technical skills. If ego marketing is a thing, selling without responsibility, such as collective responsibility towards sustainability, is also greed marketing. Carefully written presentations conceal more than just responsibility. A corporate might overlook consumer safety and environmental responsibility if legal permission is given. The only overwatcher here is legal frameworks and consumer purchase decisions. If you have a strategic commodity and are not afraid of consumer purchase retaliation, then maybe legal liability must come in to break down these big conglomerates, avoid monopolies, and foster competition.

Hey all! I'm going on a journey into the world of sustainable marketing. And it's not just about reusable coffee cups and solar panels. It's a whole new way of thinking about how we market products and services to make a real difference – for businesses AND the planet. 🌱 Sustainable marketing? It's about making smart choices that benefit us all. It's about campaigns that connect with people on a deeper level, drive growth, and leave the world a little better than we found it. I'm still figuring out all the ins and outs, but I love to share the journey with you! Want to come along? Sign up for my newsletter (link in the comments!) and get the inside first: - Behind-the-scenes: Follow my adventures in the world of sustainable marketing. - Practical tips: Get actionable strategies you can use to make your own marketing more sustainable. - Inspiration: Hear stories from leaders in this space. #SustainableMarketing #EcoFriendly #MarketingStrategy #JourneyToSustainability

Click the link in bio to learn more about how sustainability is shaping the marketing industry! #Sustainability #Marketing #UniversityofMemphis #Meeman901

🎯Let’s play Busting The Barrier Bingo!   When marketing your new sustainable product or service, have you thought about what your consumers’ thoughts might be? In Futerra and BEworks’ joint work on overcoming barriers, there are 12 which occur with such frequency to be first tests. Read the full report to learn more about the barriers: https://lnkd.in/eQR_HFcT

🌱 Ready to make your business a force for good? Green marketing isn’t just a trend—it’s the future! 💡 Learn how sustainable practices can boost your brand and save the planet. #Sustainability #GreenMarketing

💼 My Sustainable Marketing Journey My career in marketing took a significant turn when I decided to focus on sustainability. From learning about biodegradable materials to implementing energy-efficient digital strategies, every step has been about aligning marketing with global sustainability goals. For those considering a similar path, remember that every small step counts towards a larger impact. I’d love to hear about your journey in sustainable marketing—what lessons have you learned?

Consumers are increasingly eco-conscious, and businesses are taking notice. Sustainable marketing goes beyond greenwashing – it's about integrating environmental and social responsibility into your core marketing strategy. 𝐖𝐡𝐲 𝐜𝐡𝐨𝐨𝐬𝐞 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? 𝐈𝐭 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞𝐬 𝐰𝐢𝐭𝐡 𝐭𝐨𝐝𝐚𝐲'𝐬 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬. Many people prioritize sustainability when making purchasing decisions. 𝐈𝐭 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐬 𝐛𝐫𝐚𝐧𝐝 𝐥𝐨𝐲𝐚𝐥𝐭𝐲. Consumers are more likely to trust and support brands that align with their values. 𝐈𝐭 𝐟𝐨𝐬𝐭𝐞𝐫𝐬 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧. Sustainable marketing encourages businesses to find creative solutions and eco-friendly alternatives. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐰𝐚𝐲𝐬 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐜𝐚𝐧 𝐞𝐦𝐛𝐫𝐚𝐜𝐞 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐒𝐨𝐮𝐫𝐜𝐞 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐦𝐚𝐭𝐞𝐫𝐢𝐚𝐥𝐬 𝐚𝐧𝐝 𝐩𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠. 𝐑𝐞𝐝𝐮𝐜𝐞 𝐲𝐨𝐮𝐫 𝐜𝐚𝐫𝐛𝐨𝐧 𝐟𝐨𝐨𝐭𝐩𝐫𝐢𝐧𝐭. This could involve using renewable energy sources or optimizing your supply chain. 𝐏𝐫𝐨𝐦𝐨𝐭𝐞 𝐞𝐜𝐨-𝐜𝐨𝐧𝐬𝐜𝐢𝐨𝐮𝐬 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐚𝐧𝐝 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬. Highlight the sustainability aspects of your offerings. 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐰𝐢𝐭𝐡 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬. Support causes that align with your brand's values. 𝐁𝐞 𝐭𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐭 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐞𝐟𝐟𝐨𝐫𝐭𝐬. Consumers appreciate honesty and authenticity. 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐟𝐞𝐞𝐥𝐢𝐧𝐠 𝐠𝐨𝐨𝐝 - 𝐢𝐭'𝐬 𝐠𝐨𝐨𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. It allows you to connect with a growing consumer segment, differentiate your brand, and build long-term value. 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐣𝐨𝐢𝐧 𝐭𝐡𝐞 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐨𝐯𝐞𝐦𝐞𝐧𝐭? Share your thoughts on how businesses can make a positive impact in the comments below! 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐲𝐨𝐮 𝐬𝐞𝐞 𝐢𝐧 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬? 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞 𝐭𝐡𝐞𝐢𝐫 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐞𝐟𝐟𝐨𝐫𝐭𝐬? 𝐃𝐨 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐞𝐱𝐚𝐦𝐩𝐥𝐞𝐬 𝐨𝐟 𝐛𝐫𝐚𝐧𝐝𝐬 𝐞𝐱𝐜𝐞𝐥𝐥𝐢𝐧𝐠 𝐢𝐧 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? #𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 #𝐞𝐜𝐨𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 #𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 #𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 #RadianceData

Understanding Green Marketing: A Guide to Business and Sustainability Practices