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I'm going to tell you a story about being a bootstrapped business in a market of players backed by VCs. Are you ready? We started in 2013 but it was 2017 when I was attending my first BIG conference in Vegas. Let me tell you, I was amazed by the magnitude of the event. We didn't had such big events at that time here is Romania. Romanian IT market in 2017 was booming, everybody under 40s was rushing to learn some tech skills, enter this booming sector and secure a well paid job for a tech company. So we had a simple choice ahead: - find a well paid job and enjoy the golden years or - continue to build our own software in a challenging market where big tech with huge budgets were hiring practically EVERYBODY who had ANY IT skills whatsoever. Of course, we went with the second choice 😀 So here we are at Wynn Las Vegas, with a tiny booth, promoting our own software, planning to sell it to big US retailers. Of course, we didn't sell much, we are not native sales people, we are engineers that solve challenges in smart and effective ways. However, discussing with all those high level retail executives that visited our booth gave us a more deeper understanding of the industry and the problems they faced. I didn't realised it right from the beginning but we went to the conference to SELL and we ended up LEARNING the pain points of the industry. So that's what we came home with - problems that our customers had, and a strong drive to help them. And that's what we did. And we grew - our first company helped over 75.000 retailers in the past years, all over the world. The funny part - we had 0 sales people and still have 0. We must be crazy you may say, and we probably have a bit of craziness to put ourselves up to this. But you know what - this strategy forced us into building STRONG solutions so it can sell via word of mouth. Similar players backend by VCs had millions in funding and marketing budgets. There was no point in competing in paid ads or media presence. When you are a bootstrapped business resources are limited, you need to be RESOURCEFULL in order to thrive and grow. You don't have the luxury of trowing money to a problem in order to make it disappear - a habit that I see more and more nowadays 🙂 >> Fast forward to 2024, in the past years we've built our second company WeSupply Labs, addressing challenges in the RETAIL industry: Returns - Exchanges - InStore Pickup - Curbside. Applied the same strategy, focusing on solving the problems in the industry, building that into a product and trusting that WHEN we'll bring ENOUGH VALUE to the industry, the market will notice us and adopt our solution. Let me tell you, it works like a charm! We are working with the biggest US retailers and enjoying the ride. Don't trade RESOURCEFULLNESS for easy MONEY too early in the game, play the game and money will follow. In the picture: our first office in Romania 🤗 #startup #bootstrap #retail #retailing #returns #software
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Over the last year, I’ve worked with a wide range of clients, each looking for unique ways to partner and collaborate. One of the models that has consistently stood out - especially for companies wanting to scale without building everything from scratch - is the white label partnership. So, here are two cases of how we’ve worked together with clients to decide which type of cooperation fits best. I hope that someone shows me such content when I first face such situation :) Case 1: The Startup Seeking Speed I worked with a small startup eager to launch their app but lacking resources to build every feature. They faced the choice of developing in-house or outsourcing. We chose a white-label partnership, allowing them to customize an existing tech solution and launch faster. Benefits: Speed to Market: They received a developed product, enabling them to focus on customization rather than coding. Cost Savings: They saved time and money by investing in a pre-built solution instead of hiring a full development team. Challenges: Ownership vs. Customization: They had to prioritize critical features over total customization. Dependency on the Provider: They relied on the provider for updates and support, requiring clear communication and trust. Case 2: The Established Company Needing Flexibility Another client, a well-established company, needed to offer a range of services without internal development. They opted for a white-label partnership to resell services under their brand, while execution was handled by the provider. Benefits: Brand Consistency: They could offer new services under their own brand, maintaining client trust. Scalability: They met increased demand without worrying about internal scaling. Challenges: Maintaining Quality: They had to ensure the partner’s quality met their standards. Loss of Direct Control: Vigilance was necessary to monitor the provider’s performance and maintain client satisfaction. Through these experiences, I've learned that white-label partnerships can be effective but require communication, trust, and a balance between customization and control. Each partnership is unique, so it's essential to determine what aligns with your goals—speed, scalability, or cost savings. If you're considering white-label partnerships, we recently published an article detailing their benefits and challenges: https://lnkd.in/dgjH6smV Have you worked with white-label partnerships? What were your experiences? #WhiteLabel #Outsourcing #BusinessPartnerships #Unbench #Scaling #TechSolutions
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The Impact of LocalView on Local Businesses Discover how LocalView is empowering local businesses to grow and thrive by connecting them with more customers and opportunities.🚀 📲 Read more and see how LocalView can help your business too – and it’s FREE! 👉 https://lnkd.in/giSXfwVx Get started today and take your local business to the next level! #local #business #startup #belagavi
The Impact of LocalView on Local Businesses
localview.in
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Getting great insights from Vivek Goel building Orange Owl. As an intern, I'm gaining invaluable experience and learning from the best. Excited to apply these insights in 2025😊 #b2bMarketing #Startups #GrowthMindset #OrangeOwl #MarketingWithVG #Entrepreneurship
Through my extensive experience in the IT industry, I realized that many entrepreneurs have amazing products and services but lack the #marketingexpertise to take them to market effectively. That’s where Mohammed Farhan and I got together to launch Orange Owl earlier this year—to help these entrepreneurs successfully position and grow their businesses. It’s been a #slowstart, but we’ve learned invaluable lessons that I’m excited to share. 1️⃣ Patience is Key I knew it would take time, and I deliberately kept the client base small in the beginning. My focus was on delivering high-quality work, refining processes, and building case studies. By doing so, I could showcase real results and build a foundation for scaling. I’m still learning and getting better, but 2025 will be a year where we deliver even more value to our customers and grow our impact. 2️⃣ Content is King Over the past year, we've written over 100 blogs, focusing on core areas like #GTMstrategies, #SEO, #contentmarketing, and #performancemarketing. It's not just about quantity but building authority in these key domains. We’ve seen great results—ranking on page 1 for target keywords and appearing frequently in Google’s snippet summary. We are committed to pushing more content that solidifies our position as thought leaders in #B2BMarketing. 3️⃣ Flexibility Opens Doors Initially, we focused on #SaaS companies, but through personal connections, we’ve expanded into IT, #realestate, and #education. Every client and new domain we enter brings valuable insights. Our approach needs to remain #flexible, and it’s important to follow where the work comes from, so we’re adapting our focus accordingly. 4️⃣ Surround Yourself with Positive People Building a business is tough, and there will be times when you question your progress. Negative voices and doubts can creep in, and that’s when it’s important to have a support network that lifts you up. I’ve been fortunate to surround myself with positive people—friends, my customers, and employees—who not only trust me but also keep me motivated and focused on moving forward. 5️⃣ Trust is the Foundation Starting something new means earning trust. I’m grateful to my customers, consultants, and employees who believed in me and Orange Owl. Their trust allowed us to perfect our processes and refine our offerings. We’re still building, but I’m proud to say we’ve retained every client, and their success is a reflection of the work we’ve done together. As we look to 2025, I’m filled with excitement for the future. The lessons from this past year have set the stage for greater growth, and I can’t wait to build on this foundation. Here’s to making 2025 our best year yet! #Startups #B2BMarketing #GrowthMindset #Entrepreneurship #OrangeOwl #MarketingWithVG
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Through my extensive experience in the IT industry, I realized that many entrepreneurs have amazing products and services but lack the #marketingexpertise to take them to market effectively. That’s where Mohammed Farhan and I got together to launch Orange Owl earlier this year—to help these entrepreneurs successfully position and grow their businesses. It’s been a #slowstart, but we’ve learned invaluable lessons that I’m excited to share. 1️⃣ Patience is Key I knew it would take time, and I deliberately kept the client base small in the beginning. My focus was on delivering high-quality work, refining processes, and building case studies. By doing so, I could showcase real results and build a foundation for scaling. I’m still learning and getting better, but 2025 will be a year where we deliver even more value to our customers and grow our impact. 2️⃣ Content is King Over the past year, we've written over 100 blogs, focusing on core areas like #GTMstrategies, #SEO, #contentmarketing, and #performancemarketing. It's not just about quantity but building authority in these key domains. We’ve seen great results—ranking on page 1 for target keywords and appearing frequently in Google’s snippet summary. We are committed to pushing more content that solidifies our position as thought leaders in #B2BMarketing. 3️⃣ Flexibility Opens Doors Initially, we focused on #SaaS companies, but through personal connections, we’ve expanded into IT, #realestate, and #education. Every client and new domain we enter brings valuable insights. Our approach needs to remain #flexible, and it’s important to follow where the work comes from, so we’re adapting our focus accordingly. 4️⃣ Surround Yourself with Positive People Building a business is tough, and there will be times when you question your progress. Negative voices and doubts can creep in, and that’s when it’s important to have a support network that lifts you up. I’ve been fortunate to surround myself with positive people—friends, my customers, and employees—who not only trust me but also keep me motivated and focused on moving forward. 5️⃣ Trust is the Foundation Starting something new means earning trust. I’m grateful to my customers, consultants, and employees who believed in me and Orange Owl. Their trust allowed us to perfect our processes and refine our offerings. We’re still building, but I’m proud to say we’ve retained every client, and their success is a reflection of the work we’ve done together. As we look to 2025, I’m filled with excitement for the future. The lessons from this past year have set the stage for greater growth, and I can’t wait to build on this foundation. Here’s to making 2025 our best year yet! #Startups #B2BMarketing #GrowthMindset #Entrepreneurship #OrangeOwl #MarketingWithVG
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Reading contracts is so annoying and such a waste of time when you are focused on building! How can you deal efficiently with them? Do like me: don’t read them! 🤯 Just kidding 🙃 Some might think we are crazy, but at Redokun, we only sign contracts with providers. Throughout the entire history of our business, we've only signed 2-3 contracts with clients, and that was only in the early days. And we’ve worked with several hundred companies, both small and very large! Why is that? 🤔 We are too focused on building and scaling 🚀 What happens when you receive a document to sign, like an NDA or a custom contract? 📄✍️ If you are the decision maker, you have to stop doing what you are doing (which creates value for your clients) and spend time on something that is a “distraction” from achieving your goals. You still need a contract in place, though. Here is how we solve this: Option 1️⃣: Standard Terms of Service – If the user wants a public plan, they have to accept the standard terms. Option 2️⃣: Our “Redokun NDA” – You can request an NDA that we have already reviewed, and in that case, you get a slightly different offer. Option 3️⃣: Your custom contract – You have to pay for us to work on this, and it won’t be cheap because we don’t have a lawyer on staff, and we are being distracted from serving all of our other customers. If none of these options work for you, we’ll try to suggest the best alternative to Redokun because we still want to help, but unfortunately, right now we can’t personally do it 🤗 🥲 Have we lost customers because of this? Yes! Many! And it’s always painful, but we are fine with this for now. How do you deal with contracts? Do you just sign them and hope you understood all the consequences? Do you have a trusted lawyer or an in-house lawyer? Do you think we could handle this better? Meet me in the comments if you have any suggestions or feedback 💬👇 — 👋 Stefano here – 🇮🇹 Entrepreneur based in Asia. Sharing my journey of building a multi-million-dollar bootstrapped B2B SaaS. Follow me or get in touch! 🚀
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🚀 Business is Rocking + Explanations why 🚀 This is a follow-up to my previous post about finding the right business partner. As the title says, business has been rocking for the past month for our incorporation service called SmartStart Japan! 🎉 https://lnkd.in/gHEDmMww I wanted to share some of the results and highlight what's made the difference—and why momentum is so important. 📅 May to August (NOT ROCKING AT ALL) 📈 30 leads 🤝 3 meetings conducted 💰 1 deal closed = ¥120,000 revenue (50% government fees) 📅 September & October : SmartStart Japan 📈 35 leads brought in 🤝 15 meetings held ✅ 5 deals closed (5 applications made, 4 incorporated, 1 waiting) ✅ 3 testimonials received (4th client after manager visa is done) 💰 ¥3 million revenue September + October I am very happy with our revenue and is an amazing start, but more happy with the fact that the clients are happy and I feel comfortable to finally promote the service publicly. Link to the previous post : https://lnkd.in/g5piHWuH What's Changed? 1️⃣ Responsive Partner: My new partner Teh-Jin TJ Yoon responds relatively quickly considering the amount of projects we have, and we're able to communicate during evenings and weekends. We have strong momentum and we both don't want to let the other person down—we're getting a lot of shizzz done! ⚡️ 2️⃣ Clear Communication: My partner explains everything I don't understand in detail. This is fantastic because, although I'm not particularly excited by the topic of incorporation or regulations, but I need to know them for marketing and sales. 3️⃣ Proactive Engagement: My partner books meetings with clients ASAP. I consider momentum and reducing friction/bottlenecks key for launching a new service or business, especially when failure is possible. It's like fighting gravity with your launch—it continuously pushes down on you. Having someone providing fuel and a boost to your rocket is what you need to push upwards. 🚀 Luckily, I have a large marketing presence and reputation built up already, so that allows us to take off from a much higher elevation. But still, you need to push to reach escape velocity—and enjoy the ride! 🌟 Teh-Jin TJ Yoon partnering with you for our joint venture has been awesome! HeiKin Wong thanks for your hardwork getting this venture up and running. https://lnkd.in/gHEDmMww
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Biz Australia is proud to announce it's new services to assist businesses navigate the complex process of registering new business names. Now, entrepreneurs can avoid the cumbersome intricacies involved and streamline their startup process. In the past, the process with Australia's Governing Body was quite challenging, but our new tools make it easier and efficient. However, it's noteworthy to mention that Biz Australia is independent of Australia's Governing Body. Our team has introduced customer-centric changes that will make registering a business in Australia, a straightforward process. We offer a resourceful web portal, available at https://register.biz.au, where businesses can register their names without any hustle. This agile portal brings you one step closer to your entrepreneurial dream. As part of the initiative, we are also introducing a simplified searching service. With this service, businesses can verify if their preferred names are available before proceeding with registration. This minimizes the likelihood of having your application declined by the Registration Office. The newly introduced Enterprise Packages offer competitive and cost-effective prices for businesses looking to reserve their names. The service reduces the stress of annual renewals and offers businesses the chance to lock down their preferred name for a maximum of 10 years. These latest services solidify Biz Australia's commitment to promoting ease of doing business and efficient service delivery. We believe these updates will not only make life easier for business founders but also contribute to the economic progression of Australia by encouraging new businesses. Remember, a single step can bring the momentum needed to start your entrepreneurial journey. Visit our web portal today and take that step towards shaping your enterprise's future. Register your new business name at https://register.biz.au #businessnews #businessaustralia #bizaustralia #biz #businessname #registration
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How Business Partnerships Improve Reach, Revenue For Tech Companies https://bit.ly/4aYUTsH #partnerships #negotiations #strategicplanning #collaboration #entrepreneurship #performancemanagement #mergersandacquisitions #business #partnershipdevelopment #pandlmanagement
Council Post: How Business Partnerships Improve Reach, Revenue For Tech Companies
forbes.com
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I did something super scary in my business: I increased prices! Price is an incredibly difficult part of the go-to-market puzzle for every business. There are many reasons making $$ extra complex for me: 1️⃣ There is no 'competitor' for what I do. Most often we turn to competitors for pricing (wrongfully btw). I don't have any benchmarks as no one else is doing anything like Founder-Led Marketing Club for new tech(-enabled) startup founders. 2️⃣ Access is an important part of my mission. I see a world where underestimated founders have the clarity, confidence, and know-how to design and execute go-to-market micro-tests to grow their startup, without burning cash, time, and energy. I was afraid it wouldn't be in keeping with my mission to increase prices. 3️⃣ I hate talking about money. Several other underestimated founders have admitted this to me, too. It can feel highly uncomfortable to bring up prices, even when we know we are underpriced. I had been avoiding thinking about it for awhile. 🧩 Why now? The Founder-Led Marketing Club is now a high-touch program (vs. a community). This includes: + Hands-on onboarding to design your go-to-market micro-test + High-touch feedback via Slack and live small group coaching sessions i.e. you get the advise you need, when you need it. 🧩 How did I land on the price? I have one very simple pricing principal for my business: I want it to feel like a no-brainer for the right-fit founders who are ready to focus on getting their first 100 Happy Paying Customers. + I packed the membership with value *before* increasing the price. + It isn't a big increase: we're going from $250 to $450 / quarter. + My peers charge in the thousands for a “VIP” day for this type of high-touch advisory support so I know this is still a *steal*. TL;DR: I increased price because I dramatically increased value, without giving up on my mission. 😍How’s it going? 2 founders already subscribed and one even said: “I completely agree with the price increase. I prefer to pay extra to access a more hands-on advisory service.” 👉 When was the last time you did something scary? Eg hosting Thanksgiving 🦃 lol
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