It’s October – AKA spooky season. 🎃🍂 72% of Americans plan to celebrate Halloween and a third will turn to #eCommerce to purchase their festive supplies. Total Halloween spending is expected to reach $11.6B this year! How that shakes out: 👇 🍫 95% of celebrants are buying candy, accounting for $3.5B in sweet sales. 👻 67% will buy costumes – the most popular choices for kids are Spider-Man, Ghost and Princess. 🪦 75% purchase décor, spending a combined $3.8 billion in this category. More #HalloweenRetail data from the National Retail Federation: https://hubs.la/Q02SnXg90 #HolidayRetail #RetailTrends #eCommerceTrends
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🎃 SPOOKY GOOD TIMES FOR SALES 👻 #Halloween has “proven to be a resilient investment for both retailers and consumers, even amid economic uncertainty,” according to the Advantage Outlook survey of Halloween shoppers and insights from Advantage Unified Commerce. A big reason why Halloween has gained so much enthusiasm from both retailers and shoppers alike may simply come down to this: it’s fun. In the nearly 20 years the National Retail Federation has been tracking the season, Halloween spending is up over 250%. Furthermore, it was projected to hit a record $12.2 billion last year. This year’s forecast is down slightly from that high, with an estimated $11.6 billion in spend. #retail #halloween #consumerspending CBRE Retail
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Halloween Spending could hit $11.6 Billion in 2024! 🎃 The latest research reveals that U.S. consumers are projected to spend a staggering $11.6 billion on Halloween this year. Breakdown of Spending: 👻 Costumes: $3.8 billion 🍬 Candy: $3.5 billion 🎃 Decorations: $3.8 billion 🧡 Greeting Cards: $500 million Despite economic challenges, Americans continue to invest in festive celebrations, highlighting the enduring appeal of Halloween traditions. #Halloween2024 #HalloweenSpending #ConsumerBehavior #MarketResearch #HalloweenTrends #SpookySeason #HalloweenEconomy #RetailTrends #CostumeSpending #HalloweenFun #ConsumerInsights
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Americans are set to spend $7.6 billion on Halloween costumes and decorations this year! 🎃💸 It's a massive opportunity for the retail sector, highlighting just how big of a business Halloween really is. From spooky storefronts to e-commerce sites, it’s one of the most profitable holidays on the calendar. At Markade, we believe in finding new uses for what we already have—whether it’s trading last year’s costumes for new ones or swapping spooky decor with neighbors. It’s about keeping great items in circulation, reducing waste, and making trading feel as fun as trick-or-treating. ♻️💰 With such high spending figures, how can businesses and consumers make the most of this seasonal boom? #MarkadeLife #ConsumerSpending #Halloween2024 #TradeSmart #RetailInsights
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Americans are expected to spend $11.6 billion on Halloween in 2024, which is a slight decrease from the record-breaking $12.2 billion spent in 2023. The average person is expected to spend $103.63 on Halloween in 2024, which is also a little less than the 2023 average of $108.24. Here are some fun other details about Halloween: 🎃 What is the top selling treat on Halloween from coast to coast? 👻🍫Reese's Peanut Butter Cups: The Pumpkin King of Halloween 🧙Spirit Halloween is the largest Halloween retailer in the country. With more than 1,500 seasonal locations in strip centers and malls across North America, Spirit is the one-stop destination for all things Halloween. Discount stores (37%) remain the top destination to buy Halloween items, followed by specialty Halloween/costume stores (33%) and online (33%). Happy Halloween! #nrf #halloween #retail #TopRetailExpert #discount #retailers International Retail Group, LLC
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🎃👻 Halloween 2024: Spooky spending still going strong! 👻🎃 After last year’s record-breaking $12.2 billion, U.S. Halloween spending is set to drop slightly to $11.6 billion—but that’s still huge and marks the second-highest in the last decade! 💸 On average, each person is spending around $103.63 this year, down a bit from $108.24 in 2023, but the Halloween spirit is definitely alive! Costumes and decorations lead the way, with $3.8 billion each, and candy isn’t far behind at $3.5 billion. Who says spooky can’t be fun? 🕸️ 🎭🍬💀 Source: Statista, National Retail Federation (NRF) #Halloween2024 #SpookySeason #RetailTrends #HubBox
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Halloween Spending Insights 🎃 In 2023, Halloween spending reached $12.2 billion in the U.S. (Source: National Retail Federation) and over £1 billion in the UK (Source: Retail Gazette). With consumers diving into costumes, candy, and décor, Halloween offers a unique opportunity for brands to connect with enthusiastic shoppers. Ready to make an impact this season? Let IAS help you create a Halloween campaign that captivates! #InternationalAdvertisingSolutions #IAS #HalloweenMarketing #SeasonalMarketing #BusinessStrategy
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👻 Halloween is here... but who’s in for the real 𝘵𝘳𝘪𝘤𝘬-𝘰𝘳-𝘵𝘳𝘦𝘢𝘵 this year? Consumers or Retailers? Vypr's latest intelligence reveals that: 🎃 20% of UK shoppers plan to cut back, with only 35% feeling they can fully afford Halloween celebrations 🎉 Home parties and lower-cost socialising are on the rise 🛍️ Tesco is the leading choice for children's costume shopping And though budgets are tight, sweets remain top of the list, with 59% planning to stock up for trick-or-treaters 🍬 Could this indicate that extensive Halloween collections are facing surplus stock? And will substantial discounts be needed to move it? Read on to find out more https://lnkd.in/etcySZv9
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Consumers began to shop early for #Halloween this year, with 47% beginning their shopping before October. They’re planning to spend an average of $103.63 per person, and total spending is expected to reach $11.6 billion. Consumers ages 25 to 34 are more likely than any others to get an early start on the holiday — 56% planned to start shopping before October. Learn more about this year’s Halloween spending. https://lnkd.in/daJNrbJ3
Consumer trends in Halloween shopping and celebration
nrf.com
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Did you know that Halloween spending in the UK is a big deal? From candy to costumes, shoppers are going all out! Here are the top 5 categories where people are spent the most during the last spooky season: - Candy & Sweets: Shoppers spent £1.3 billion last year stocking up on candy. - Costumes: £166 million is spent on fancy dress. - Home Decorations: £99 million went towards making homes scary for the holiday. - Party Supplies: £77 million was spent on themed party supplies. - Pumpkins: The spooky veg generated around £28.95 million in sales. How will you allocate your ad budget this Halloween? 🎃 Let us help you figure it out! #HalloweenMarketing #UKRetail #AdSpend #DigitalMarketing #Halloween2024 #HappyHalloween #halloweencostume #halloweendecor
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Where are Aussies spending this Halloween? 🎃 Halloween spending is projected to give retailers a much-needed boost this season. Here's where Australians are planning to spend: - 45% on trick or treating - 38% on treats for trick or treaters - 37% on Halloween costumes - 32% on home decorations - 18% on attending or hosting Halloween parties Retailers in food, clothing, home decor and more are ready to embrace this spooky sales surge! 💡Did you know? According to an ARA-Roy Morgan Snap SMS survey of 3,919 Australians, those aged 35-59 are the most likely to celebrate Halloween (34%), followed by under 35s (25%). #Halloween2024 #RetailInsights #SpookySeason #ARAHalloween #RetailBoost
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