GroupBy Inc.’s Post

It’s October – AKA spooky season. 🎃🍂 72% of Americans plan to celebrate Halloween and a third will turn to #eCommerce to purchase their festive supplies. Total Halloween spending is expected to reach $11.6B this year! How that shakes out: 👇 🍫 95% of celebrants are buying candy, accounting for $3.5B in sweet sales. 👻 67% will buy costumes – the most popular choices for kids are Spider-Man, Ghost and Princess. 🪦 75% purchase décor, spending a combined $3.8 billion in this category. More #HalloweenRetail data from the National Retail Federation: https://hubs.la/Q02SnXg90 #HolidayRetail #RetailTrends #eCommerceTrends

Halloween Data Center

Halloween Data Center

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