Murphy Research’s Post

It’s October – AKA spooky season. 🎃🍂 72% of Americans plan to celebrate Halloween and a third will turn to #eCommerce to purchase their festive supplies. Total Halloween spending is expected to reach $11.6B this year! How that shakes out: 👇 🍫 95% of celebrants are buying candy, accounting for $3.5B in sweet sales. 👻 67% will buy costumes – the most popular choices for kids are Spider-Man, Ghost and Princess. 🪦 75% purchase décor, spending a combined $3.8 billion in this category. More #HalloweenRetail data from the National Retail Federation: https://hubs.la/Q02SnXg90 #HolidayRetail #RetailTrends #eCommerceTrends

🎃👻 Halloween 2024: Spooky spending still going strong! 👻🎃 After last year’s record-breaking $12.2 billion, U.S. Halloween spending is set to drop slightly to $11.6 billion—but that’s still huge and marks the second-highest in the last decade! 💸 On average, each person is spending around $103.63 this year, down a bit from $108.24 in 2023, but the Halloween spirit is definitely alive! Costumes and decorations lead the way, with $3.8 billion each, and candy isn’t far behind at $3.5 billion. Who says spooky can’t be fun? 🕸️ 🎭🍬💀 Source: Statista, National Retail Federation (NRF) #Halloween2024 #SpookySeason #RetailTrends #HubBox

Halloween Spending Insights 🎃 In 2023, Halloween spending reached $12.2 billion in the U.S. (Source: National Retail Federation) and over £1 billion in the UK (Source: Retail Gazette). With consumers diving into costumes, candy, and décor, Halloween offers a unique opportunity for brands to connect with enthusiastic shoppers. Ready to make an impact this season? Let IAS help you create a Halloween campaign that captivates! #InternationalAdvertisingSolutions #IAS #HalloweenMarketing #SeasonalMarketing #BusinessStrategy

Where are Aussies spending this Halloween? 🎃 Halloween spending is projected to give retailers a much-needed boost this season. Here's where Australians are planning to spend: - 45% on trick or treating - 38% on treats for trick or treaters - 37% on Halloween costumes - 32% on home decorations - 18% on attending or hosting Halloween parties Retailers in food, clothing, home decor and more are ready to embrace this spooky sales surge! 💡Did you know? According to an ARA-Roy Morgan Snap SMS survey of 3,919 Australians, those aged 35-59 are the most likely to celebrate Halloween (34%), followed by under 35s (25%). #Halloween2024 #RetailInsights #SpookySeason #ARAHalloween #RetailBoost

Did you know that Halloween spending in the UK is a big deal? From candy to costumes, shoppers are going all out! Here are the top 5 categories where people are spent the most during the last spooky season: - Candy & Sweets: Shoppers spent £1.3 billion last year stocking up on candy. - Costumes: £166 million is spent on fancy dress. - Home Decorations: £99 million went towards making homes scary for the holiday. - Party Supplies: £77 million was spent on themed party supplies. - Pumpkins: The spooky veg generated around £28.95 million in sales. How will you allocate your ad budget this Halloween? 🎃 Let us help you figure it out! #HalloweenMarketing #UKRetail #AdSpend #DigitalMarketing #Halloween2024 #HappyHalloween #halloweencostume #halloweendecor

Can you guess how much America spent on Halloween last year? 👻 🎃 An estimated $12.2 billion! Yes, you read that correctly.  $3.6 billion was on candy alone 💰 This creates a huge opportunity for retailers. We've gathered the latest consumer Halloween trends for 2024 - our favorite has to be the growing popularity of pet costumes! Focusing on trends when planning holiday strategies ensures you are investing in and selling the right products. Explore the 2024 Halloween Sales trends here - https://publit.as/3XZsoX6 #retailtrends #halloween2024 #halloweentrends

Believe it or not, spooky season is huge in eCommerce! 🎃👻 Halloween spending in 2024 is projected to hit a whopping $11.6 billion, with shoppers splurging on decorations, costumes, candy, and more. What have you bought online this season? #Halloween2024 #SpookySeason #eCommerce #RetailTrends

UK adults are more excited about Halloween 2024 than ever, with 44% planning to celebrate the holiday 🎃  Our latest insights show a rise in emotional scores, with families leading the way in spending on costumes and decorations.  Swipe through to explore how UK consumers are planning their Halloween celebrations and what brands need to know to capture the spirit of the season.  Get more insights in our report, such as the predicted go-to destination for costume and decoration shopping and the top planned Halloween purchases! #Halloween2024 #ConsumerInsights #RetailStrategy #HolidayShopping #HalloweenTrends

Warning – corny #Halloween joke incoming: Why did the hot dog wear a costume? To relish the moment!     Officially an empty nester, I decided to keep the Halloween spirit (and jokes) alive by dressing up my pup, Georgie. Seeing her in her costume got me thinking about how much excitement—and spending—surrounds Halloween each year.     Recent data from the National Retail Federation shows that early Halloween shopping was on the rise this year, with 47% of consumers starting their purchases before October. This surge isn’t too surprising given that 72% of consumers celebrate with activities like handing out candy, decorating their homes, throwing parties or dressing up in costume – me included!    Data this year also shows total Halloween spending is expected to reach an impressive $11.6 billion, with costumes and decorations both surpassing candy spending. Not only does this indicate a growing preference for experiences and creativity over traditional purchases, but it also reflects a shared excitement for holiday spending among consumers. 

Americans are expected to spend $11.6 billion on Halloween in 2024, which is a slight decrease from the record-breaking $12.2 billion spent in 2023. The average person is expected to spend $103.63 on Halloween in 2024, which is also a little less than the 2023 average of $108.24. Here are some fun other details about Halloween: 🎃 What is the top selling treat on Halloween from coast to coast? 👻🍫Reese's Peanut Butter Cups: The Pumpkin King of Halloween 🧙Spirit Halloween is the largest Halloween retailer in the country. With more than 1,500 seasonal locations in strip centers and malls across North America, Spirit is the one-stop destination for all things Halloween. Discount stores (37%) remain the top destination to buy Halloween items, followed by specialty Halloween/costume stores (33%) and online (33%). Happy Halloween! #nrf #halloween #retail #TopRetailExpert #discount #retailers International Retail Group, LLC