GLOBE GROUPE SHOPPER HOUSE’s Post

[Travel Retail]: The Macallan celebrates 200 years of history with immersive airport activation!✨ To celebrate its 200th anniversary, The Macallan launches its TIME: SPACE collection, which pays homage to its unique heritage with a range of exceptional whiskies. This pop-up store at Paris Charles de Gaulle airport invites visitors to immerse themselves in the brand's universe, celebrating its heritage and deep connection with nature. At the heart of this immersive pop-up, travellers can explore an exhibition of rare bottles, enjoy an olfactory experience of different aromas, taste 12, 15 and 18 year old whiskies and try a virtual reality simulation. A remarkable airport activation to celebrate 200 years of excellence! 👏🏻 Congratulations to Emma Davidson, Rhiannon Page-Dimmock, Charlotte DEZAPHIX, Elsa Etienne, Justine Ohana, Jérôme SICRE and David Zegerius Subscribe to GLOBE GROUPE SHOPPER HOUSE for more travel retail activations! Extime Duty Free Paris and Lagardère Travel Retail #airport #travelretail #brandactivation #TheMacallanTIMESPACE

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