Guilherme Martins’ Post

🌱🌍 Trewin Restorick shares 5 key insights from our latest sustainability segmentation research - which explores what motivates consumers in four countries to make more sustainable choices in their daily lives:   1️⃣ A New Normal Sustainability is no longer a niche, side consideration and this is being realised by the most progressive brands who are embedding it into their values, products, and communications.    2️⃣ Sophisticated but simple People are responding in different ways as the debate around sustainability becomes more mainstream - Thinks Insight & Strategy has identified a total of six key segments based on the dominant sustainable actions individuals are taking.   3️⃣ Social Contract Whilst people want to live more sustainably, the majority are sceptical of purpose driven communications from companies.   4️⃣ Radical Collaboration Infrastructure or systems contribute to low barrier sustainable action - where people are most likely to take positive action if it is easier for them to do so, or already embedded within the culture.   5️⃣ It will be bumpy It’s important to calibrate sustainability claims carefully and authentically - do the right thing as a business, talk about what matters to them and how they can help and don’t expect everyone to like it.    ➡️ Read Trewin Restorick’s full article here: https://lnkd.in/eBY289AX   ❗Check out more insights on our website, and vote to find out what sustainability segment you are: https://lnkd.in/eTXw4dGV    #sustainability #ThinksPiece #Brands #sustainable #Consumers #behaviourchange #research #Insight

✨ In today’s market, sustainability isn’t just a ‘nice-to-have’—it’s a competitive edge. I’ve seen firsthand how companies use carbon reduction strategies to boost brand loyalty and attract eco-conscious talent. 🌱 When brands show they’re committed to reducing their carbon footprint, it goes a long way in resonating with customers. It’s great to see so many companies leading the way with sustainability initiatives. Are you seeing more demand for sustainable practices in your industry? #BrandLoyalty #SustainableMarketing #EcoBrand #CarbonFootprint #CustomerTrust

Thinks' sustainability roundtable brought together thought leaders with insight and communications expertise from across sectors to discuss how we can address the increasing challenge for brands to meaningfully connect with consumers and inspire sustainable consumption.   It was great to hear about the forward-thinking work many are doing in this space - big thank you to everyone who attended - more insights from the conversation will be posted here in the next few weeks so do keep an eye out.    What are our takeaways so far? 1️⃣ Sustainability is no longer, and should not be, considered a niche, side consideration. In sustainability 2.0 we are seeing the most progressive brands mainstream this into their values, products, and communications.   2️⃣ And we are seeing this with consumers too – the sustainability actions and aspirations they have are those that are aligned with their daily lives, lifestyles and goals – be that investing in sustainable product, buying less, or choosing transport options such as cycling – these help them meet other goals in their lives and happen to also be sustainable. A win-win.    ❗More to follow next week. In the meantime, get in touch if you’re interested in discussing what consumer sustainable behaviour looks like across the world. Drop us a message here, or email us at hello@thinksinsight.com   #ThinksEvents #sustainability #Environment #Consumers #consciousconsumer #Eco

👗 Sustainability is on everyone’s agenda nowadays, and as awareness grows, so do the challenges and opportunities. For retailers, it’s crucial to understand the hurdles consumers face—and find smart ways to address them. Exciting news! We’ve crafted a guide packed with challenges and actionable solutions to help you nudge shoppers toward more sustainable choices. 🌱 Grab your copy now and start making a positive impact: https://lnkd.in/ddjbXA5v

Consumers are increasingly focused on sustainability and green alternatives, despite concerns about affordability. Our Global Sustainability Study this year reinforces consumers as the primary drivers of positive environmental change. But, now more than ever, they are looking at businesses to act responsibly and decisively. In this brochure, you will find actionable insights into your consumer's perspective on sustainability and how you can commercialize it for better growth. Simon-Kucher #sustainability #consumerbehavior #bettergrowth 

Consumers want businesses to communicate more about sustainability. (even if they don't have it all figured out) 2024 Consumer Insights Report from 3BL came out. We collected key insights, so you don't have to: → 69% of consumers want businesses to communicate more about sustainability. → 44% of consumers view companies that openly discuss setbacks more favourably. → 36% of consumers research info about companies’ sustainability commitments on their own. Read more in the carousel👇

What do UK consumers really think about sustainability? What is the gap between what everyday brands say on sustainability and what consumers perceive them to be doing? Get in touch if you want to find out more now. #positivechange #sustainability #saydo #marketresearch

🌍 The world’s leading – and largest – consumer sustainability study, our Global Outlook on Sustainability: A Consumer Study 2024-25 is AVAILABLE NOW! 🍃 This report serves as a gateway for brands to be more informed and resilient to possibly the most critical subject matter affecting their future. 🌱 It isn’t just data. It’s your decisive edge in charting a course for commercial success in a sustainably-conscious world. 👉 Find out more and order now: https://bit.ly/4cQdKWy

Yes this is for free 😳 I have a special gift 🎁 I am going to help 3 companies to realise the full potential of your sustainability report for your marketing. The first three managers, who send me a private message will get: 💬 a free consultation session 📝 and a customised one-pager with specific recommendations to effectively communicate your sustainability initiatives. I will help you boost your sustainable brand image, inspire your target audience to act sustainably and attract environmentally conscious customers - in short to make your sustainability report marketing-fit 💚 The only thing you need to have is a sustainability report (which most of you should already have). Why do I do this? Because I think there is a huge potential and I want to give back some of my time and energy to companies doing good stuff and drive positive change. Just send me a message and I will get back to the first three companies. #sustainabilityreport #greenmarketing #sustainablemarketing

Sustainability stories highlight brands that are making a real difference in the world. These companies are not only focused on profit but also committed to environmental and social responsibility. By adopting sustainable practices, they are leading the way in reducing carbon footprints, promoting fair trade, and supporting community initiatives. Sharing these stories can inspire others and demonstrate that doing good is good for business. Customers today are increasingly looking to support brands that align with their values, making sustainability a key factor in driving brand loyalty and growth. #Sustainability #EcoFriendly #SocialImpact #GreenBusiness #BrandLoyalty