Hanna Borges’ Post

In the world of fashion, brands often serve as a canvas upon which their creators paint their values, dreams, and aspirations. Yet, behind every brand lies a beating heart, a soul that breathes life into its essence. Today, we're fortunate to witness a paradigm shift in the fashion industry, where ethical and sustainable brands are not just labels but storytellers. Through their commitment to social consciousness, these brands have opened the doors to transparency, revealing the faces and stories of the individuals who craft our garments through various initiatives. This transparency is commendable and marks a significant step forward. However, there was something more I needed to understand to complete the virtuous circle: the beating heart of the brand. The human being, showcased as such, would explain much about why the brand held certain values and indeed, the coherence between them. It's this deep understanding that compels us to look beyond the surface of a brand and into the lives of the individuals shaping its identity. For behind every stitch, every brushstroke, lies a human being with dreams, fears, and aspirations. And so, I embarked on a journey to uncover the personal stories of these creators, engaging them in candid conversations that transcend the confines of a brand. In my quest, I posed simple yet profound questions such as: "What is the loveliest memory you'd like to share from your childhood?" It's not just a query about the past but a doorway into cherished moments and the innocence of childhood. And when we inquire, "And you, how do you express affection to those who matter to you?" we're not just seeking gestures but exploring the language of love and connection. Each of the questions serve as a thread, weaving together the tapestry of their lives, their passions, and their dreams. And as we unravel these stories, we not only gain a deeper appreciation for the individuals behind the brands but also forge meaningful connections that transcend the boundaries of commerce. Ultimately, this project it was more than just a series of interviews; it was a celebration of humanity, creativity, and the transformative power of storytelling. It's a reminder that behind every garment, every accessory, there lies a story waiting to be told—a story that speaks not just of fashion but of the human spirit itself. Now, let me introduce you to Natalia Criado, the visionary behind NATLIA CRIADO, who beautifully captures the essence of storytelling in her creations. Please enjoy this video showcasing her work and the stories behind it. Artist: Natalia Criado: https://lnkd.in/d8jFyUW6 Produced by Christianne Calmet Cox-L Directed by Christianne Calmet Cox-L Director of Photography: Federico Cimaz Edited by Federico Cimaz Music Composer: Isabella Calmet Cox-L - #FashionCommunication #SocialConsciousness #FashionEthics #SocialImpactFashion #FashionAndSociety #FashionWithPurpose #FashionStorytelling #FashionCommunity #BrandValues

Looking for sustainable fashion brands to connect with to do a small mastermind with once a week to help give advice tips and group mentoring for sustainable fashion brands who need my help as an expert in sustainable fashion maybe if you’re just starting out in your sustainable fashion brand or thinking of starting one and don’t know where to start or have enough knowledge on your own to know how to be successful with your brand when starting out and there are very important things you need to know about sustainable fashion in order to be trusted by consumers for it to be a successful business and to be able to grow it quite quickly when you have the right things in place to be able to grow it more easily than if not and make good revenue and profit for your business to be able to grow it it will be done via zoom all 20 people learning same thing so you can all grow together and will support each other and share feedback with each other and results in business to know it’s working for you when you apply what I teach you in mastermind and will be happy to help you all it will be done every week for a whole year for the mastermind so get much support and knowledge from me throughout the year to help you start and grow successfully through the year to get as much success as you can and grow as big as you can by working with me for a year to help you do that so if you want to be apart of it comment here and I’ll DM you my WhatsApp number to discuss it more then about your business and goals and where you are at now and want to get to you can ask me any questions about the masterminding and all questions will be answered through WhatsApp and when on zoom doing the training for an hour a week will answer questions on the training at the end of zoom mastermind every week so you can find answers to them and will help you individually as well as a group and link will be sent through WhatsApp to stripe account to pay through stripe through WhatsApp so will be easy for payment to go through am Charging small fee for starting out with it to begin with as founder member offer of the service for the first few months before I start charging the real amount for new ones to my mastermind every month in 20 that I will charge more then so if you want discounted price join it now don’t do business on your own so you don’t fail I want to help others achieve success as well as myself through what I teach on the mastermind so if you want to join comment here or DM me and you can get in then #sustainablefashion #mastermind #business

The sustainable fashion industry is worth $6.5 billion, and it will grow up to $15 billion by 2030. So, if you haven’t considered building a sustainable fashion brand, now is the time. Let me give you 3 quick reasons why a sustainable fashion brand is a good idea: - Consumer awareness - Gen Z’s obsession with all things sustainable - Reduced costs due to ethical and sustainable practices Now if you’re wondering how to build a sustainable fashion brand, Here’s how you can do it: → Define your intentions The problem you want to solve - the people you want to sell to - the message you want to focus on. That’s how you define your intentions. → What’s your hero product? Do you know what’s your signature product - what will be its USP - how will you make this product stand out from the rest? → Have you done your research? Without research, you can’t build any brand or business, but a sustainable brand requires even more preparation, and understanding. → What’s your brand story? This is crucial - define your story, that’s how the audience or customers will connect with you, and establish relatability. This is how I built my sustainable fashion brand, and if I can do it, you can too. Want to know more about the fashion, textile, and apparel industries? Follow Renu Bhatia and press the ‘🔔’ for regular updates. #flawsomeworld #fashionentrepreneur #entrepreneur #export

I've been designing and creating my own type of clothing brand starting with sweatshirts. The name of the brand is going to be "Beholding Beauty." I was just wondering if anyone had any tips to really getting started with a brand? #brand #advice #graphicdesign #hoodies #designtips

New Post: Exploring Madhappy Clothing: A Deep Dive into the Top Categories

I spent a year building a premium sustainable fashion brand, and I shelved it. Here's what I learned. 🖌 Building a fashion brand is expensive, and trying to produce sustainably is even more so. 🖌 Sustainable fashion brands are rarely profitable. Fashion is an industry with low margins and high spending. 🖌 Your main marketing focus should always be on making your product desirable, sustainability is not enough of a motivator if your product isn't desirable. After researching, designing, sourcing, prototyping, and building a business plan over a year, it was clear how quickly I would run out of my tiny budget and what problems I might face as I scaled. The vision I had set was simply not going to have enough ROI. This is not to discourage sustainability in fashion by any means. In fact, it's to ensure we're not producing more clothes that don't sell in the name of sustainability, defeating the whole purpose. People would not continue to buy Patagonia if their products did not provide value beyond being sustainable. Its main USP is still functionality and quality. It's important to market your values, but your product should be the hero.

Stop marketing yourself as a sustainable fashion brand! You're attracting the wrong customers. Producing sustainably is expensive, which means your product will inevitably be priced at a premium if you want a reasonable margin. Your customers, then, are people who can afford premium products and want to afford premium products. Not people who are simply interested in being sustainable. 🔹 Don't market yourself as a sustainable fashion brand. Market yourself as a premium brand that practices sustainability. There's a difference. 🔹 Focus on building a brand. Generate interest around your product, build value, and make it desirable and aspirational. 🔹 Build culture and community around your product, tell a compelling story about your mission. Then sustainability becomes your strength instead of a fad. If your audience is only buying from you because you're sustainable, they're less likely to come back. In their mind, they're supporting a cause and they've done their part. You're essentially giving them responsibility instead of a fun shopping experience at a premium price. Being a conscious producer is your responsibility. So sell your product and your story; don't sell your responsibility.

Last year, I made the decision to stop buying new clothes in an effort to reduce my contribution to textile waste. What started as a short-term challenge quickly became a long-term commitment. I thought I knew what to expect, but the experience surprised me in more ways than one. After a full year without shopping and diving deep into the fast fashion industry's impact, textile waste is now something I think about daily. It’s been an eye-opening journey, and I’ve shared my reflections in my latest blog post. Have a read if you're interested: https://lnkd.in/gtV48ZdR

Why Sell Your Second-Hand Clothing on Everused? 🍀🍀🍀 Selling your second-hand clothing at Everused is a powerful way to contribute to a more sustainable future while also benefiting personally. Here's why: 1. 🔄Extend the Life of Clothing: Instead of letting garments gather dust in your closet, selling them gives them a second life. By reselling, you're reducing waste and keeping clothes out of landfills. 2. 💷Earn Extra Income: Selling your pre-loved fashion online allows you to make money from items you no longer need or wear, creating value from what's already in your wardrobe. 3. 🔔Join the Circular Economy: By reselling clothing, you're helping to create a circular fashion system where resources are reused rather than wasted, reducing the demand for fast fashion and lowering the industry's environmental impact. 4. 🧥Make Room for New Pieces: Free up space in your wardrobe for new or second-hand finds that suit your current style, while ensuring your old clothes find a new home. 5. ✋Inspire Sustainable Fashion Choices: As more people buy and sell second-hand, we collectively promote a culture of sustainable fashion, reducing the environmental footprint of the fashion industry. Act now! Visit everused.co.uk

FEATURED: Slow Fashion: Laura Bonnell of The Letterman Co On Why They Are Embracing Slow Fashion and Renewable Consumption⁠ ⁠ I was recently interviewed by Medium magazine about how The Letterman Co is embracing slow fashion. ⁠ ⁠ It’s well known that the fashion industry is one of the most environmentally and socially impactful businesses in the world. One of the key actions the fashion industry and consumers can take is to ‘slow the flow’. We need to buy less, take care of our clothes, and use them longer. There’s a reason you see Collegiate varsity jackets, sweatshirts and pennants from the 1940s, 50s and 60s at vintage markets. It’s because clothing was designed to last, to be cherished, and to be passed onto to someone else when they were no longer needed. During my time designing for Ralph Lauren I cultivated a passion for creating authentically designed garments that were beautifully made. I have carried that passion with me throughout my career, and now into designing for The Letterman Co.⁠ ⁠ Read more about my vision for growing The Letterman Co responsibly and sustainably: https://lnkd.in/dSjT_KRn ⁠ #slowfashionmovement #whomademyclothes #fairtrade #ethicalfashion #sustainablefashion #fashionrevolution #ethicallymade #ecofashion #consciousfashion #sustainability #consciousconsumer #responsiblefashion